Conducting keyword research and analyzing search trends to develop and implement effective SEO strategies.
Conducting website audits to identify technical SEO issues such as crawl errors, broken links, and duplicate content.
Developing and implementing on-page optimization strategies, including optimizing website content, meta descriptions, and title tags.
Developing and executing link-building strategies to improve website authority and search rankings.
Monitoring and analyzing website traffic and performance using tools like Google Analytics and other SEO tracking tools.
Staying up-to-date with the latest trends and changes in SEO algorithms and search engine policies.
Collaborating with other teams, such as content creators, web developers, and marketing teams, to ensure SEO best practices are being implemented across all digital channels.
Conducting regular SEO audits and making recommendations for improvements to the website's structure, content, and design.
Creating and presenting reports on SEO performance to management and other stakeholders.
Overall, an SEO analyst is responsible for ensuring that a website is optimized for search engines and that it is achieving maximum visibility and traffic from search engine results pages.