About the product: We are launching a brand new product in India. The product will target end consumers, its B2C. The product is a personal online (internet) identity tracking service. The product tracks personal identities and personal assets online, a user could be notified about password leakage and data exposure, duplication of the identity, personal data being sold or used online. When the assets and identities are identified online, a notification is sent to the subscribed user informing them their identities and assets have been found online and informs them on what actions to take. The product is a proactive online monitoring tool, enabling individuals to become responsive to their digital footprint and online identity VS being reactive to a negative situation like finding out your identity has been used to take out a loan. Not only does the product monitor personal information online, the product also provides proactive support and advice on how to resolve the issue. What we want to achieve: We want 250,000 subscribers in 9 months. About the project Your support and assistance is expected to last 3 to 5 months. You will work closely with us, you will become one of the team for the entire project duration. We will have daily check-ins and weekly meetings. The marketing aspect of this project is in its initial stages, our aim is to launch the campaign March 1st 2024 or earlier. We want to start designing the marketing strategy January 1st 2024 which gives us a full 2 months to create the initial strategy, we understand this will not be the perfect plan and expect change along the journey. You will be leading the marketing strategy and implementation of the marketing strategy - we will be here to help. We are focused on organic growth and content interactions, this is the goal and the only scalable option. However, we do have a budget for paid adverts but organic growth is the objective. Your High-level Objectives • Create a go to market strategy and lead the strategy. • Create and lead online marketing campaigns. • Create content for marketing campaigns on social media and email. • Optimise website SEO. • Monitoring & Taking Action on analytics and effectiveness of SEO and Marketing campaign. • Brand association, brand partnerships and acquisition.