Graphic Designer for Event Visual Identity

Project Overview: I'm seeking a creative graphic designer to craft a captivating visual identity for an upcoming online event, specifically a research seminar presentation. This visual identity, referred to as the "Key Visual," will play a central role in promoting the event across various platforms and materials. Scope of Work: The selected freelancer will be responsible for creating the Key Visual and extending its design across multiple assets. Here's a breakdown of the project's key components: 1. Key Visual: - Develop a striking and contemporary Key Visual that represents the essence of the research seminar. - The Key Visual should resonate with the event's theme and spark interest among the target audience. 2. Collateral Materials: - Design an A3-sized poster that incorporates the Key Visual and event details. - Create a PowerPoint template consistent with the event's visual identity. - Develop eye-catching social media posts for Instagram, LinkedIn, Facebook, and YouTube, aligning with the Key Visual. - Design a cover image/banner for the event's online platforms. Requirements: Design Style: - The visual identity should reflect a modern and up-to-date design aesthetic, staying in tune with current trends. - It must exude excitement and dynamism while maintaining a professional and sophisticated appearance. Color Palette: - While no specific colors are mandated, the chosen color scheme should be suitable for promoting an event. - Options include vibrant and bold colors for a lively, attention-grabbing look or subdued, neutral tones for an elegant and refined approach. - The color palette should harmonize with the event's overarching theme and concept. Content: - Incorporate essential event details such as date, time, location, and any pertinent information. - Infuse visually compelling elements that encapsulate the event's purpose and theme, possibly through thematic imagery or relevant symbols. Deliverables: - The freelancer must provide all design files in fully editable Photoshop format, including layers, fonts, and images. - All images used should be sourced from free image banks, like [login to view URL], to ensure compliance with copyright regulations. Skills and Experience: - Demonstrated proficiency in graphic design, with a portfolio showcasing prior work related to key visual development and event promotion. Additional Information: The text content will be supplied by our team, focusing exclusively on the artistic direction and design elements. This project primarily involves translating the Key Visual into various promotional materials. If you're a talented graphic designer with a knack for creating compelling visual identities, we'd love to see your proposal! Please provide samples of your previous work, especially if they involve event promotion or key visual design. Feel free to reach out with any questions or for further clarification on the project. We look forward to collaborating with a creative professional to make this event shine.