Email Marketing Specialist - No Agencies

Location: North Delhi Job Type: Full-time, Work from Office Salary: ₹30,000 - ₹45,000 per month Experience Required: Minimum 5 years Job Description: We are seeking an experienced Email Marketing Specialist to join our dynamic team. As a specialist in this field, you will play a crucial role in developing and executing our email marketing strategies, ensuring they align with our business goals and meet the evolving needs of our market. Key Responsibilities: 1. Tool Selection and Utilization: - Identify and implement the most suitable email marketing tools to meet business objectives. - Demonstrate proficiency in using platforms like Mailchimp, SendinBlue, and Zoho for effective email campaigns. 2. Cold Email Marketing Execution: - Develop and execute cold email marketing strategies. - Manage all stages of the process, from lead generation to email drafting and sending. 3. Email Automation: - Implement email automation strategies to nurture leads effectively. - Optimize the use of marketing automation tools for lead scoring, nurturing, and integration with other platforms. 4. Content Development: - Craft compelling email content that resonates with our target audience. - Ensure all email communications have a clear and impactful Call to Action (CTA). 5. Analytics and Optimization: - Monitor and analyze the performance of email campaigns. - Conduct A/B testing and utilize analytics to optimize campaign performance. 6. Marketing Strategy Consultation: - Provide expert consultation on marketing automation, email marketing, and overall marketing strategy. - Assess current marketing efforts and suggest improvements. 7. Market Research: - Conduct thorough market research and competitor analysis in target locations. - Define target audiences and customer personas for focused marketing efforts Qualifications: - Bachelor’s degree in Marketing, Communications, or a related field. - Minimum 5 years of experience in email marketing. - Proficiency in email marketing and automation tools. - Strong understanding of lead generation, segmentation, and management. - Excellent written and verbal communication skills. - Ability to analyze data and improve campaign performance. - Experience in developing marketing strategies and conducting market research. Application Process: Interested candidates should submit a resume highlighting relevant experience and a cover letter explaining why they are the best fit for this role.