Paid Media Best Practices - Series of Guide (Digital Media)

Project: Paid Media - Publishers Best Practices (series of decks) Purpose of the deck: Deck for local markets to refer to refer to as a standard or benchmarks to identify areas of campaigns improvements, specifically for app install campaigns and lead generation campaigns What is required: Develop series of deck, to be shared on a scalable way, driving impact across teams Channels include Facebook, Google, TikTok How will document be used: Enable local team stakeholders to use this best practice guide to set up and optimize their campaigns