Google maps local business results optimization jobs
I'm looking for a highly skilled data analyst or biomedical engineer. The candidate ...will contribute to a deeper understanding of the collected data. 2. Evaluating muscle activity which is vital in determining the muscle group's functionality and efficiency. At the end of this project, I expect: - A comprehensive visualization of the data patterns. This will help to visualize the analyzed data for easy understanding and interpretation. - An interpretation of muscle activity results which will give insights into the responses of the muscles during various conditions. Experience in biomedical engineering, proficiency in MATLAB, and a solid background in data analysis and statistics will be ideal for this job. I'm looking forward to your thought-provoking insights a...
I need a recruitment funnel that can target entry-level candidates either in college or coming out of college. The ideal candidate for this project should have experience in creating and implementing a seamless and efficient recruitment process through a website application form. Job description: Job Title: Junior Solar Survey Technician (Residential Apprentice) Company: Ciellie Location: On the Road 50 - 150mi Employment Type: 1099. Gigs. Part-time. Set your own schedule & travel radius. Salary Range: Training starts at $50/survey & 25c/mi & pay increases after training PLEASE READ THIS POSTING AND JOB REQUIREMENTS/QUALIFICATIONS CAREFULLY BEFORE SUBMISSION. IF YOU ARE INTERESTED IN MORE THAN ONE LOCATION, YOU NEED ONLY SUBMIT ONCE. THANK YOU! We are currently seeking motivat...
I'm seeking an experienced Laravel and Docker expert to set up and run my Laravel project. Key Responsibilities: - Set up a local development environment - Configure Docker for the Laravel project - Deploy the Laravel project on a production server Ideal candidates for this project should have: - A strong background in Laravel development - Proficiency in working with Docker - Proven experience in deploying Laravel projects When applying for this project, please ensure you provide: - A detailed description of your relevant experience - Any past work or projects that demonstrate your skills in Laravel and Docker.
I'm looking for a skilled Google Adsense developer to help me integrate Google Adsense into my portfolio website. Key Tasks: - **Integration with Website**: I need a seamless integration of Google Adsense into my portfolio website. This should be done in a user-friendly manner, ensuring that the ads do not disrupt the overall design and experience of the site. Main Goal: - **Increase Site Engagement**: The primary goal of this integration is to enhance site engagement. I'm looking for ads to be strategically placed in a way that doesn't compromise user experience, but rather entices visitors to further engage with the content on my site. Ideal Skills and Experience: - Proficient in Google Adsense development - Experience with integrating ads i...
We are looking for a creative and responsible social media specialist to develop and implement an SMM strategy for our Nail Bar in Limassol, Cyprus. We specialize in manicure and pedicure services. Our target audience is Russian...for the beauty industry, preferably in an international context. Proficiency in Russian and English. Experience managing TikTok accounts is a significant plus. Skills in photography and design, with the ability to use relevant software and applications. Understanding of the cultural nuances and needs of our target audience in Cyprus. Good knowledge of English is an additional advantage. Expected Results: Increased brand recognition, more followers, and higher levels of audience engagement. Ultimately, an increase in bookings for salon services through soc...
...experienced freelance designer with a knack for creating stunning and professional infographic and background images for Google Ads. The core focus should be: - The creation of business-themed graphics that perfectly capture and communicate our product's features and benefits in a powerful, visually stimulating way. - Ability to convey information in a concise yet impactful manner through infographics and background images. The ideal candidate will have: - Strong graphic design skills, specifically in infographic and background image creation. - A grasp on the latest design trends in business-themed visuals. - Prior experience creating visually compelling graphics for Google Ads. - An understanding of how to communicate product features and benefits...
I am in need of a talented Full-Stack Blockchain Developer with a strong background in Solidity and JavaScript. This position is for a 3 month full-time contract, with the possibility of extension upon successful project completion. Key Responsibilities: - Implementing smart contracts on Ethereum using Solidity - Developing De...Ethereum using Solidity - Developing Decentralized Applications (DApps) - Creating bespoke crypto tokens Ideal Skills: - Proficiency in Solidity and JavaScript - Experience with Ethereum blockchain platform - Understanding and experience in developing DApps, smart contracts, and crypto tokens Overall, I'm seeking someone with the know-how to hit the ground running and deliver high-quality results. Previous experience with similar projects is h...
I need a sophisticated Excel spreadsheet designed and developed for tracking key performance aspects of my dumper truck and excavator rental company. The spreadsheet needs to be well-organized, easy to navigate, and detail-oriented, focusing on the following elements: - Expenses: Detailed tracking of an array of expenses. The ability to enter itemized costs is a must, and other daily expenses (office, car fuel..). Also monthly expenses like rent, salaries, bonuses and truck or excavator maintenance ect. - Income: This should include a breakdown of different revenue sources. - Employee tracking: A system to input and manage each employee's work hours. - Machine rental: Documentation of the equipment rented, including the duration of rental. - Fuel consumption: Dedicated section to re...
I need a DNS expert to assist with managing and optimizing DNS records for my project. The tasks include improving website performance, configuring email delivery settings, and ensuring domain security. Key Responsibili...project. The tasks include improving website performance, configuring email delivery settings, and ensuring domain security. Key Responsibilities: - Set and Optimize DNS records to enhance website performance. - Configure email delivery settings for smoother operation. - Ensure maximum domain security through appropriate DNS management. Requirements: - Proven experience in DNS management and optimization. - Expertise in configuring email delivery settings. - Strong understanding of DNS security protocols. - Ability to work quickly and efficiently under time co...
I'm in need of a highly skilled freelancer who can develop an AI-based search engine tailored towards the customers and employees use for a company. The key features required for this project include: -Natural language processing: Understanding and interpreting human language effectively is crucial. -Relevance ranking: The system should be capable of ranking search results based on their relevance to the search query. -Personalized recommendations: The ultimate goal is to personalize user experience, thus the engine should be capable of generating recommendations based on user behavior and preferences. In terms of data sourcing, the AI engine should primarily draw information from databases. A background in data mining and database management would therefore be adv...
We are looking for a seasoned SDR professional based out of Gurugram, India. You are expected to own building the sales pipeline through inbound & outbound channels to support the revenue goals of the business. Services: HR Consulting & Advisory & ERP implementation Key Responsibilities: - Prospecting & Lead Generation: Conduct outbound & inbound prospecting activities such as cold calling, email campaigns, and social selling to identify and engage with potential customers. - Lead Qualification: Conduct thorough research to gather information about prospects and understand their pain points. - Lead Nurturing: Engage with leads through multiple touchpoints to educate them about Transitials value proposition and build relationships. Understand their challenges an...
...are looking for a Google Play Console user who can help us with app upload. The ideal candidate should be familiar with the Google Play Console and have experience in uploading apps to the Google Play Store. The main responsibilities of this role include managing app listings, uploading APKs, and ensuring compliance with Google Play policies and guidelines. We are seeking someone who can efficiently navigate the Play Console interface, troubleshoot common issues, and optimize app metadata for better visibility. If you have a strong understanding of the app submission process and can deliver high-quality results, we would love to hear from you! Skills needed: - Google Play Console - App upload - APK management - Google Play policies - Tro...
As an expanding online retailer, I am in need of expertise to bring my under ten product listings to their full potential on Ama...ten product listings to their full potential on Amazon. The marketplace targeted is majorly the UK and India. The main areas of focus are: * A revamp of Product List Optimization to generate added visibility and higher rankings. * Supervise and develop my Pay-Per-Click (PPC) Advertising, aiming for maximum efficiency and conversion rates. For this project, outstanding skills in Amazon PPC campaigns, keyword research, SEO, and Amazon's marketplace are a must. Prior experience working on Amazon UK and India platforms will be highly preferred. Your role will be critical in driving the sales and growth of my Amazon business. If up for the ta...
...pages for our business. These landing pages will serve two primary purposes: Conversion Optimization: A portion of the landing pages will be dedicated to supporting our Google Ads campaigns. These pages should be laser-focused on conversions, driving users towards specific actions like purchases, signups, or quote requests. Organic Traffic Growth: Other landing pages will incorporate a blog component to enhance SEO (Search Engine Optimization) visibility. This will attract organic traffic and establish our brand as a thought leader within our industry. For this project, we require a developer with the following qualifications: -Strong WordPress Skills: Experience building custom themes, plugins, and leveraging advanced WordPress functionalities is essentia...
I require precise and accurate structural engineering calculations for my multi-story residential building. More specifically, I need these calculations for: - Foundations: Demonstrate a sound understanding of soil mechanics, bearing capacity, and foundational materials. Previous experience with foundation calculations for multi-story residentia...multi-story residential buildings and have a firm understanding of structural engineering principles. A qualification in Civil or Structural Engineering would be highly desirable. Efficiency and accuracy are important, as these calculations will be submitted for building control evaluation, so they must meet regulations and standards. Anyone with prior experience liaising with building control or local authority bodies would be highly adv...
I'm looking to incorporate Reinforcement Learning algorithms (DQN and Actor Critic) within my existing Godot game. The objective is to enhance the behavior of the slime entity, enabling it to both chase and attack the player. Key Points: - The game is in 2D, so experience with Godot's 2D engine is essential. - This project involves integrating a mac...reinforcement learning algorithms such as DQN and Actor Critic. - Understanding of game AI, and able to implement AI at a basic level. - Good communication skills is a plus, as I would like to understand the process and logic behind the AI's implementation. Upon a successful attack on the player, the slime should reset to its initial position. I'm open to suggestions for further improvement and optimization of th...
... However, I will * not * help you deal with corrupt local customs officials who require bribes to release goods. Any “horror stories” you might have heard or read about corrupt local customs officials in your country requiring bribes to release goods probably were for items such as expensive phones and laptops, not a bunch of simple electronics components. Put simply: I suppose a customs official looking at an iPhone 14 Pro might think, “Wow! This is an expensive phone. Yeah, this guy has money. Let me get a bribe out of him.” Whereas, if he were to look at a few ESP32 development boards which cost less than $5 (Five Dollars) each? Meh. I doubt he’s even going to think about asking for a bribe for such items. I suppose corrupt local...
I’m in need of an ace advertising professional to develop an extensive online campaign targeting customers at local, national, and global levels. Since the campaign needs to be end-to-end and reach a wide spectrum of potential customers, I'm looking for someone with: - Demonstrable experience in creating successful online advertising campaigns. - Global market understanding. - Robust approach to local, national and global advertising strategies. Even though I haven't specified any design requirements or preferred skills, showcasing past works including detailed project proposals, and notable experiences in online advertising will be highly beneficial. Your proposal should ideally demonstrate how your past experience can contribute to this project and how you...
I'm seeking a web developer that specializes in business software applications. The project involves creating an intuitive, user-friendly business management software that incorporates both customer relationship management (CRM) and robust detailing of accounting and finance features. Key Requirements: - Expertise in web development, specifically for business applications. - Awareness of CRM features and capabilities. - Proficiency in designing and integrating accounting and finance capabilities. - Excellent usability design skills to ensure the software is easy to navigate. This job requires a developer who has experience in crafting comparable software and a keen understanding of business management functions. The successful candidate will combine thes...
I'm looking for a skilled developer to create a Google Chrome extension that ensures my printer defaults to black and white. Here's what I need: - **Purpose**: The aim of this extension is to enhance efficiency and reduce unnecessary color printing. - **Detection Mechanism**: The extension should automatically check whether the printer setting in Google Chrome is set to black and white or not. If not, it should change it to black and white. - **Skills Required**: You should have prior experience in developing Chrome extensions. Understanding of printer settings and color configurations would be a plus. A meticulous and detail-oriented approach is essential to ensure the extension functions reliably.
...analyst who can handle sales data and extract value from it by identifying patterns and trends that will serve to improve business processes. Here's what I ideally need: - Strong analytical skills to work with sales data and deliver actionable insights. - Can create comprehensive data models and predict future trends to streamline the company's operations. - He/She should be adaptable with a selection of tools and programming languages since there was no specific preference set for the project. - Strong communication skills to relay findings to stakeholders in a manner that informs decision-making. Having an in-depth understanding of data analysis and its implications on business processes would be critical to this role. Interested freelancers should ensure t...
I'm seeking a talented voice artist to provide serious, professional narration for a project geared towards business professionals. The ideal freelancer for this job will have experience with delivering professional narration, demonstrating the ability to convey information effectively to an audience of business professionals. A clear, commanding voice with a professional demeanor is essential. Key Requirements: - Experience in narration - Capable of a serious, professional voice over style - Excellent verbal communication skills - Experience in speaking to business professionals is desired - Must provide a sample of previous narration work for review 10 minutes long script, corporate narration in a form of documentary driven deep voice
...official website by implementing redirect ads on search engine platforms such as Google and Bing. The task involves showcasing ads for the official website, let's say , in search engine results. However, it's important to note that we don't have direct access to this website. The freelancer's primary responsibility will be to ensure that when a user clicks on the displayed ad for , they are redirected seamlessly to our designated website, www.abcxyz.com. This process requires a deep understanding of digital marketing strategies and proficiency in managing ad campaigns on search engine platforms. Key Requirements: Proficiency in digital marketing and ad campaign management. Experience with Google Ads and Bing Ads platforms. Ability to implement...
I'm experiencing a problem on my adult website and need a Google Search Console expert The problem is incorrect video indexing. All video pages gets "Video is not the main content of the page". Key Tasks: - Identify the root cause of the incorrect indexing - Show the solution on how to correct the code/content so that Google indexes video pages as videos. - The task is complete when Google starts indexing videos correctly. The adult website is: Please share how you plan to fix the problem when applying for the job.
...website's search engine rankings on Google. I run a marketing company here in Australia. I'm looking to focus on three main areas: - Keyword Optimization: This is crucial for improving the visibility of my website when relevant terms are searched. - Backlink Building: By getting quality backlinks, the SEO ranking of my website can be significantly boosted. - Website Structure Optimization: A well-structured site will improve its visibility and usability, promoting higher rankings. Ideal candidates should have a proven track record in achieving these SEO goals. Demonstrable experience with Google search engine optimization techniques and a keen eye for website structure will be highly value added. Understanding of top industry tools for keyw...
...can assist me with creating a solid business and financial plan for my commercial cleaning business. This person should ideally have: - Experience in helping to create business and financial plans tailored to the unique needs of service-based businesses, particularly in the commercial cleaning sector. - Deep understanding of the financial aspects that a growing cleaning business should anticipate, including projected revenues, expenditures, and profitability. - The ability to articulate both strategic objectives and detailed action plans in a compelling and accessible manner within a business plan. - A solid grasp on market research and the ability to incorporate findings into the plans. The result should be a thorough, realistic and convincing bu...
I am looking for a skilled professional to create and optimize a LinkedIn profile for my business. The primary goal of this profile is lead generation. Key Requirements: - Business Profile: The profile should represent my business professionally, providing all essential information and ensuring alignment with the company's image, values, and products/services. - Integration with Company Website: The profile should be seamlessly integrated with my company's website, enabling users to navigate between the profile and the website with ease. This integration should be user-friendly and designed to drive traffic to our website. Ideal Skills/Experience: - Proven track record in developing LinkedIn profiles, particularly for businesses. - Familiarity with lead ge...
...and strategically implemented website can play in achieving our business goals. Our key objectives for this project are to increase online visibility, generate leads, and boost sales. What We Need: 1. Website Development: Professional design that reflects the security industry. Intuitive UI/UX to facilitate customer interaction. E-commerce functionality for direct product sales. SEO-optimized to rank well on Google. Mobile and desktop friendly. 2. Digital Marketing and Ongoing Maintenance: Proactive monthly maintenance of the website. Comprehensive digital marketing strategy including SEO, PPC, email marketing, and social media management. Performance-based engagement: we prefer to compensate based on the tangible business results generated (e.g., leads, co...
...assist me with a Business-to-Business (B2B) outbound sales calling project. The primary aim of this task is to generate sales leads and ultimately convert them into sales. Key Responsibilities: - Conducting outbound sales calls to businesses - Engaging potential clients in a professional and persuasive manner - Building and maintaining rapport with prospects - Identifying and qualifying sales leads - Following sales scripts and pitch guidelines Key Requirements: - Proven experience in outbound sales calling, especially in a B2B context - Strong communication and negotiation skills - Ability to handle objections and rejections tactfully - Persistence and resilience in a sales-driven environment - Familiarity with CRM software and sales processes Ideal candidates should b...
I require a business development specialist to enhance the recruitment process in my organization. The main goal is to facilitate seamless coordination with clients, thereby increasing the candidate pool and improving hiring efficiency. The individual must be capable of managing in-person meetings, phone conversations, and email communications efficiently. Ideal skills and experience: - Business development in recruitment - Expertise in effective client communication - Familiarity with both internal and external recruitment processes is a major plus.
I am looking for one or more business partners who will offer our service to the influencers we specify.
...co-founder for my high-end luxury clothing brand, D&K. Their role will primarily be to strategize and enhance our approach to sales to maximize our footprint in the luxury market. Key Responsibilities: - Developing and implementing a robust sales strategy for D&K - Making key business decisions to ensure the growth and profitability of the brand - Engaging key stakeholders to drive sales and diversify our clientele - Hiring perfect people on equity basis for designing, marketing, tech person. Skills and Experience: - Proven business acumen, particularly in the luxury clothing sector - Strong background and experience in devising and executing sales strategies - Exceptional leadership abilities and decision-making skills - Extensive knowledge about the high-end l...
Looking for google ads specialist to generate phone call for flight ticket bookings business
I need a specialist to design and launch a WordPress portfolio website for me. This project includes the conversion of both text and visual content, providing a complete overall layout that's not only pleasing to the eye but is also user-friendly. Key Responsibilities Include: - Designing and building a WordPress website with a portfolio struct...Document format and needs to be implemented into the site effectively - Ensuring the aesthetics and overall design of the website is professional and aligns with my brand Ideal Candidate: -Expert in WordPress website development -Experience in content conversion and integration into websites -Strong understanding of web layouts and elements -In-depth knowledge of performance and usability optimization -Excellent attention to det...
I'm looking for a talented landscape architect to design a natural and rustic landscape for a lake project. My vision is to predominantly incorporate local plants and trees. Even though, I've chosen to skip the specific features I'd like to add, I'm open to innovative suggestions that align with the desired theme. Ideal Skills and Experience: - Proficiency in landscape architecture - Strong knowledge of local plant species - A creative approach to rustic design - Prior experience with lake or similar projects
...sense. This job will part-time as a test period, after that it will be full-time. First, there is a task I’ll give as a test. Payment for part-time during trial period: Fee: 250 USD Performance bonus: 50 USD (how many times you make mistakes, how much time it takes to do stuff, etc) Results bonus: 50 USD (how many of X, Y, and Z do you deliver successfully) Commissions: 100 to 300 If your work complies with my quality requirements, and you give more than asked, a 110% you’ll get performance and results bonuses each month. After a two-month period, your fee will increase to 350 (plus the same bonuses and comissions) Full-time fee is: 600 Plus bonuses and commissions too You can make more than 1K Need to be in or close to EST time...
I am searching for a seasoned Facebook ad expert to kick start a campaign dedicated to generating sales leads for my online store. Key Project Elements: - The core demographic for my campaign is adults aged 25-50. - My preference is for single image ads to be utilise...aptitude for compelling visual storytelling is essential. Required Skills and Experience: - Proven success with lead generation via Facebook advertising - Expert knowledge of Facebook's advertising platform and targeting capabilities - Ability to craft high-engagement creatives appropriate for the 25-50 demographic - Experience with single image ad development and optimization. Your creativity, strategic prowess, and results-driven approach will position my online store to garner a substantial increa...
...stability. Design a rollback mechanism to revert to the previous stable version if the new version fails at startup. Incorporate signature verification for each new executable to maintain security and authenticity. Enable the ability for periodic automatic updates and the ability to turn automatic updates off. Expose your program to a REST api so that it can be operated and monitored from a local HTML Run the program as a SYSTEMD service on boot and monitor it's status Preferably use pre-existing open-source Golang libraries to achieve these objectives, ensuring that the solution is both efficient and reliable. There are several that accomplish the above tasks e.g. Requirements: Proven experience in Golang programming and software development
I'm seeking a professional with proven experience in sponsorship sales, specifically targeting technology companies, banks & insurance companies to help secure partnerships for an upcoming entrepreneurship conference. Key Responsibilities: - Identify and ...including speaking opportunities, booth space, and branding on promotional materials. Ideal Skillset: - Proven track record in sponsorship sales, particularly with technology & financial services companies. - Excellent communication and negotiation skills. - Understanding of the startup and entrepreneurship landscape would be a plus. This role requires someone who can work independently, is results-driven, and has a passion for supporting startups. The successful candidate will be compensated with a competitive c...
I am currently seeking a talented website designer and social media marketer for Dirkdiggler store. The primary goal would be to boost online sales through i...and Twitter. - Implement advertising methods to drive more traffic to the site. Ideal Candidate: - Exceptional skills in web design, focusing on user experience and conversion optimization. - In-depth understanding of social media platforms mentioned and their respective algorithms. - Experience in marketing, particularly within adult male enhancement products is a bonus. - Ability to target effectively to adults, primarily middle-aged and up. A suitable candidate would potentially be offered a part-time or even a full-time position in our company. This is an exciting opportunity to contribute to a growing business i...
I'm in need of an accountant proficient in tax preparation and financial analysis. My business falls in the medium size category, with 11-50 employees. I am mainly seeking assistance with: - Investment and Financial Planning: Strategies to maximize growth and profitability. - Debt Recovery and Restructuring: Tactics to improve financial health and structure. Ideal candidates will have demonstrable experience within similar sized businesses and considerable tax accounting skills. Experience in strategic planning and financial restructuring is a must.
I'm searching for a skilled data analyst to help me make data-driven decisions concerning my financial data. Key Responsibilities: - Perform diagnostic analysis on my financial data to identify the reasons for trends. This will involve identifying what has happened in the past and why it has happened. - Present the results in an understandable manner, as the goal is to leverage these insights to inform future financial decisions. Skills and Experience: - Proven experience in financial data analysis. - Solid grasp of diagnostic analytics to identify reasons for trends in financial data. - Proficiency in presenting complex data in a clear and concise manner. I look forward to collaborating with you to leverage data for more informed financial decision-making.
I need to configure my Postgres database software to authenticate users with local Active Directory (AD) credentials. Key Requirements: - Authentication: Set up the database to authenticate users with their local AD credentials. This is crucial for security and access control. - Seamless Integration: Ensure that the connection between the database and the AD server is seamless and reliable. - User Management: The system should allow for easy management of user privileges, ensuring that the right people have the right levels of access. Ideal Skills and Experience: - Experience with Postgres: You should have a strong background in working with Postgres, particularly in a configuration and security context. - AD Integration: A deep understanding of Active Directory and how...
I'm in need of a professional for my YouTube gaming channel. This is an ongoing, monthly contract role. Key Responsibilities: - Video Editing: Help with video trimming, cutting, adding text, captions, and color correction. - Thumbnail Design: Create custom thumbnails for each video to ensure the channel stands out and attracts viewers. - SEO Optimization: Implement advanced SEO strategies including competitive analysis and optimization. Ideal Candidate: - Proven experience in video editing, particularly for gaming content. - A keen eye for design and experience creating engaging thumbnails. - In-depth knowledge of SEO, particularly for YouTube. - Easy to work with, with good communication skills and a commitment to meeting deadlines.
I'm in need of a seasoned professional to help me specify a smoke fan for a re...a seasoned professional to help me specify a smoke fan for a residential building. This is to ensure the correct fan is chosen and installed for effective smoke extraction. Key requirements: - Expertise in smoke ventilation systems - Experience with residential ventilation design - Knowledge of various smoke fan products - Ability to provide comprehensive fan specifications - Understanding of local building codes and standards for residential installations The ideal candidate will be able to provide a detailed specification for a smoke fan, that is compatible with electricity, and suitable for residential use. This would include details on the fan type, size, power requirements, and installation ...
...our target audience. Due to budget constraints as a non-funded startup, we have an average budget for advertising expenses. Additionally, as a small team, we have limited time available for direct communication and prefer candidates who can share their strategies and proposed budgets upfront for our consideration. If you have experience in Social Media advertising, a track record of delivering results for e-commerce businesses, and can work within our budget constraints, we encourage you to submit your proposal outlining your strategy and proposed budget. We will carefully review all submissions and select the candidate whose approach best aligns with our goals and resources. Thank you for your interest, and we look forward to potentially working together to grow our online pre...
I'm in need of a freelancer to convert my Google document into a Microsoft Word file. Key Requirements: - You must respect the original formatting of the document which includes font styles, bulleted/numbered lists and tables. - You are required to use Microsoft Word to create the converted file. - Please provide a detailed project proposal as part of your application. Ideal Candidate: - Ability to precisely convert documents from Google Docs to Microsoft Word without losing any formatting details. - Strong attention to detail, ensuring that all elements are preserved accurately in the Word document. - Excellent knowledge of Microsoft Word and its functionalities is essential.
