Search engine optimizers (SEOs) are people who optimize websites to help them rank higher on SERPs and gain more organic traffic. There are two types of SEO that an SEO strategist can focus on:
On-page SEO: This SEO focuses on the content that's actually on site pages, and how to optimize it to boost the website's ranking for specific keywords.
Off-page SEO: This SEO focuses on links directed to the website from elsewhere on the internet. The number of backlinks a site has from reputable sources helps you build trust with search algorithms.
every business has different objectives, so it is an SEO’s job to examine their industry, determine what their audiences care about, and develop a strategy that gives them what they’re looking for.
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