Create a Marketing Brief

Client A UK regional division for a global cookware distributor that sells high grade quality cookware that provides a number of benefits incl, the material is non-reactive to the acids and enzymes in your food and allows cooking on a variety of surfaces. Their trademarked technology makes cooking more efficient and precise by reducing the heat to avoid overcooking and substantially reduces cooking time. Current UK customer target market: Afro-caribbeans, Africans, Asian, Eastern European Annual turnover: £50.2m Initial pilot budget: £40k Target Market This is varied but will include: ● Russians in particular and some West European (namely Spain & Portugal) ● Diabetics ● healthy eating and weight loss conscious individuals ● cancer survival patients ● high cholesterol conditions ● Others that you can think of with dietary conditions that may benefit Our Competitor Based in Israel. They have developed what we believe to be a lead procurement system with a built in algorithm that guarantees and churns a high volume of leads via social media, emails and possibly other offline marketing methods. As of last week their able to procure 1000 high quality leads per week. Project brief Project deadline: ASAP Project length: Indefinite Due to impending changes in European legislation we believe their methods will soon be obsolete leaving Nu Solutions with an opportunity. To develop a brief recommendation that innovatively outlines; 1. how we can deliver high quality leads each week, 2. the potential number of leads, 3. the methods and technology that will be used, 4. the timeframe that it will take to put your recommendation in place and 5. the cost Note: Please take into consideration the different departments within Nu Solutions that may be needed in order to deliver the project in full when providing your project cost breakdown.