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***** LOOKING FOR UAE/DUBAI BASED ONLY AS ON-SITE PHOTOGRAPHY IS REQUIRED *** We are a brand that existed in 2008 and was ramped down in 2016. We plan to re-launch this brand in October 2019. • We recognized there was still a demand for premium customization and ran a pilot for a limited product line in October 2018. This pilot was successful however the brand name and launch was not the correct approach. Brand equity still exists for older, hence they have decided on a re-launch. • We are a premium and luxury customization service – our portfolio presently consists of electronic products however we aspire to expand beyond this once we relaunch. • Our breadth of customization services spans across exotic leather skinning, gold plating and Swarovski crystal. • We have a 360 integrated production facility located in Dubai is purpose built, using the highest quality equipment sourced from Germany to Japan. Our team of creators range from artisans, specialist painters, leather and crystal craftsman and quality control technicians. • We cater to the high-end market who value outstanding craftsmanship • We exist for those who seek individuality in co-creation and customization • Our price points range from AED 499 – AED 10,000 (for existing portfolio) • We position ourselves as a premium customization service due to the quality of craftsmanship we offer that are unmatched in the market • Consumers can purchase read-made customized electronic products or they can ‘build to order’ where they can create their own masterpieces (e.g. selecting the leather, the colour stitching, monogram etc.) Any competitors? Hadoro Paris and Aterlier Hadoro ([login to view URL]) • Our integrated production facility is based locally in Dubai – to ensure fast turnaround and quality control (eliminating 3rd parties) • Our portfolio is handcrafted end-to-end • We order ready-made customized products and we also provide a ‘built to order’ service • We use only premium quality materials: o Exotic skins sourced from reputable farms o Automotive grade paint – same as Mercedes use o Genuine gold o Original Swarovski crystals Proposition We plan to relaunch our brand with the following portfolio – price points to be determined. • Customized AirPods (Leather, Swarovski Crystal) • Customized IPhone (Leather, Gold plated, Swarovski Crystal) • IPhone Cases (Leather) • Wireless Power banks (Leather) Aspirations • We want to be seen as a brand that is a lifestyle • We have the safety net electronics Retail and associated electronic Retail Partners where we will relaunch first, but we aspire to enter luxury retail and e-commerce channels • Our core is craftsmanship – we want to amplify this through storytelling across all channels and platforms • We want to create a community where consumers feel connected to us and have a personalized approach in the buying journey Considerations • Info on existing consumer base – all we have is topline info: o Nationality: Arabs (Emirati, Qatari, Kuwaiti), Russians, Indians o Mix of male and female o Age bracket: 30-50 years • Relaunch of our brand – craftsmanship is our core story and this must trickle to all touchpoints Projects 1. Creation of Branded Presentation template a. Template to be used for internal comms (e.g. announcements, training etc.) b. Opening slide c. Content Slide d. Closing Slides 2. Creation of Corporate Portfolio Presentation. This should include the following information a. Our brand and positioning b. About our facility c. About the materials we use d. Portfolio catalogue with key specs 3. Product Photography suitable to be used across different channels of the business (e.g. social media, website and presentations): a. Product photoshoot of all products within the portfolio (multiple angles) b. Photography to take place in Dubai-based studio located within our facility 4. Deadline: 2 week window from project start