logo for a gaming event

basically, we are about to start a gaming event that will be conducted periodically, we want it to be a brand, a brand that will be positioned in the audience heads, very much like any other commercial brands in the market, its very much like the well known gaming event that takes place in USA every year called EVO,that big EVO event is taking place only once a year in the US,unlike the one we have in mind will take place every quarter of the year to keep the audience anticipate it anxiously , it will be taking place in a shopping mall venue, our aim from making it periodically is to assist the shopping mall which is our business partner to generate more walk ins on the event day, but the event we planing is for only the GCC and the Arab region. event name will be either EVOBH or BHEVO still am thinking which one will be more eye catchy and easier to be found on the search engines , because BH stands as a shortcut for the word bahrain, that is the name of the country where the event will be taking place, but EVO stands for lots of stuff, one of them is the Mitsubishi car lancer evolution, that is the first thing pops up in google if you ever search the word evo, also evo is related to the main event held in us which i referred to above, so kindly let me know what you guys think, need some thought on that one! for more idea about whats EVO, kindly do your home work and search it on google, and refer to this link below : [login to view URL] NOTE: only thing needed here is just a LOGO