Hey there. My name is Timothy. I work for The Next Step. A digital agency based in Vienna, Austria with teams in Brisbane, Australia too. I know that we don't have any reviews on freelancer.com, but I'd still ask you to at least consider our project. Now, Facebook and Google Ads are okay solutions if you want fixed benchmarks. However, if you hire us, we'd like to do things differently. We'd focus on CPM bids. With Facebook, you're paying 10$ for around 1,500 impressions. With the networks I have in mind, 10$ can get you up to 12,000 impressions. I'm going to give you a rundown of what I would like to do:
Number one: Audience segmentation and page-value tracking. In this step, we'd set up a bunch of pixels from different ad networks on the site and start measuring audiences and gathering audience data.
Number two: start our first set of ad campaigns. Here, we'd start the first campaigns with only a percentage of the budget. These would be CPM ads leading to your various sign-up pages and tracking conversions as well as EPCs and more. We'd target these based on some basic parameters.
Number three (this is where we get crafty): Retargeting. Basically, what we do here is we take information from people who visited your site, but didn't convert, and we target ads specifically to them. Now, this is a huge converter and works well, especially with business services like your chatbot.
I'd love to talk about the project.
Thanks for hearing us out, Tim and The Next Step!