Marketing Products

Continuing to build your marketing plan, this assignment focuses on your product and service. Remember from the Assignment Overview that your product must also have a service component. Write a four to five (4-5) page paper in which you: 1-Discuss the type of product the company will offer and identify its primary characteristics. 2-Discuss the service component of the product and how it will be used to enhance the product. 3-Explain how the product could be expanded to a product line, and the depth and breadth of the line. 4-Determine how the core business may change in response to industry or market changes. 5-Support your marketing plan with at least two (2) reference sources that discuss the nature of the product. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.