Brochure Wording - Marketing Assistance

We have developed contact into a niche market. We have went door to door and closed 3 out of 3 leads. Now, we want to do a mass mailer, however, we are all technical oriented and can sale our solution when face to face. We need help developing content for a tri-fold brochure - our market is 99% majority male who will read the brochure. They are not technical, nor have they had great experience with our competitors. At first we are focusing on a single state (where we are located) and once we can break into 200+ paying customers, we will look at branching to possibly 5 or more states starting 2011. All artwork has been built, and we did a sample of 50 - with what we thought were the critical points - no inquiries. We are ready to run 1,000 or more -- however, realize we need to probably have a better message - and we are looking for your help. ## Deliverables I am supply as much information as you need once we agree upon a price and possibly strategies. I would like a couple referrals, sample writing style, etc.