Company Logo

We require a logo/stylisation of our company name - Cogendo. It will be used on our website, company stationary (including email sigs) and business cards. Our products sell to other businesses including large corporates, so the logo must be professional, non-consumer, provide a sense of trust and yet be a light enough touch to convey a modern, innovative company. We want the logo to be clean and simple, not fussy and detailed. The product we sell is online and in a sense is community based, in as much as it links people within an organisation, however, we do not want to come across as a social network site. Emotions we want to induce are: Security, clarity, focus, agility and innovation. Our product delivers: Employee productivity gains, focus, agility, engagement and achievement by linking employees’ personal objectives to company goals and cascading them through the organisation, linked to each other via the company’s organisational structure. We require your end-product to be delivered in PSD format, without layers collapsed so that we may continue to work on the logo non-destructively if required. As part of the bid, please provide draft ideas. The winning bidder will be the idea we judge best. Please also provide a few examples of your portfolio that you think fits with your drafts so we can see how the finished product may turn out. Attached is a file with other company logos we do and don't like so that you can get a feel for what floats our boat before you start! ## Deliverables 1) All deliverables will be considered "work made for hire" under U.S. Copyright law. Employer will receive exclusive and complete copyrights to all work purchased. (No 3rd party components unless all copyright ramifications are explained AND AGREED TO by the employer on the site per the worker's Worker Legal Agreement). 2) PSD file format (with uncollapsed layers if they were used) - needed so we can tinker with the logo if needs-be at a later date ## Platform Photoshop