Criar/Gerenciar uma Campanha de PPC

We are a consultancy company that works in the innovation field and have an interest in attracting good clients in the U.S. and Europe, since we have an office in London and another in Atlanta, Georgia. We aim to lure clients from big companies in various sectors: insurance, pharmaceutical, relailers, banking, etc. We need a PR person to help us promote our services, and we'd like you to start by helping to spread the news about our webinar on Design Thinking, which will happen on October 15th. Design Thinking is one of our methods to approach innovation, so it is important that you are very familiar with the methodology and are well-connected in the technology and innovation media outlets. If you feel you are able to do this job, I would like to know how you will do it this job: Where are your contacts in online and offline media? How do you choose which media channel best suits a press release? How do you monitor the success of the campaign? Do you do clipping? We'd like the webinar to be promoted in approximately 15 media outlets. Feel free to check out our website: [login to view URL] I filled the budget with a random amount... feel free to give me your price.