Blogger Outreach Campaign Specialist

We are seeking talented blogger outreach specialists to work on film and brand campaigns, helping us build awareness and drive traffic to client sites through engaging bloggers and obtaining earned media placements. Here is what we need a blogger outreach specialist to do for us: GOAL: Place flagship campaign content (video, imagery, articles) onto influential blogs and sites into client niche 1. Target top blogs and publishers according to audience size and relevance to key themes within video 2. Engage bloggers and writers to develop advocacy, uncover earned media placement opportunities, and create greater exposure for feature releases - Identify opportunities for meaningful conversation on through online and social channels Track press hits and editorial coverage 3. Craft strategy and interest-specific messaging for different segments of audience members - Perform analysis of top blogs’ tone and style to write press releases and blogger pitches which spark the interest of bloggers and editorial staffs - Aid in formation of outreach and proposed placement schedules to maximize traction and momentum of campaign content - Collaborate on the creation of campaign benchmarks Please provide case studies of campaigns that match the above criteria. If you have expertise on specific blogger outreach platforms, please highlight that into your response. Candidates with experience using blogger outreach platforms a plus: including Grouphigh, Buzzstream, Vocus or Inkybee.