Digital / Web Advertising Design - Health Care

Develop 4 digital web ads that promote a marketing program our company offers. THE COMPANY: [login to view URL] is the Nation's leading medical procedure shopping portal. Our users are looking for facilities/providers to perform the medical procedure they need. THE SERVICE: We offer medical facilities an opportunity to directly engage our users via our Patient Direct Referral Program. This marketing program gives the facility an enhanced listing on our site, and real-time patient referrals. We want to promote a 30-day free trial of this marketing program. More on the marketing program: [login to view URL] THE TARGET: We have had great success selling this marketing program to radiology groups, and now plan to increase our outreach to these groups. We are placing several test ads on radiology association websites. These are the ads we need you to develop. We are targeting the business-minded decision makers in these organizations - so a radiologist that runs her own facility, and the Director of Marketing for a large radiology group. SPECS: - 2 ad that are 728w x 90h - 2 ad that are 180w x 150h - Format: JPEG - Border: If ads have a white background, they must include a black or dark gray, encasing one pixel rule. MESSAGING OPPORTUNITIES: - Over 2,000,000 US adults seeking medical providers use New Choice Health each year - Over 1,000,000 US adults seeking radiology providers use New Choice Health each year - Receive real-time local radiology patient referrals - Gain direct access to local patients seeking radiology providers - No risk, Free 30-day trial - "[login to view URL] is doing something very unique... they have created a nationwide marketplace for healthcare." - The Wall Street Journal