Turn on user id google analytics jobs
Build an ISO for a raspberry pi (with cellular notecard) to scan for unique cell phones in a specific range and log the unique phone ID and timestamps/ping (distance) from the raspberry pi and store in mysql database using cellular adapter.
I'm looking for a Google Ads expert who can help me create and manage a video ad campaign with the primary objectives being to enhance brand visibility and drive more traffic to my website.
I need help showing on the front end of my website on a product a display of options using a shopify app called VO Product options.
...increase traffic to my GoDaddy website. Despite the website not currently being optimized for search engines, the aim is to improve its online visibility and subsequently improve rankings. Ideal skills and experience for this job: - Expertise in Search Engine Optimization - Experience with GoDaddy platform - Ability to develop and implement effective SEO strategies - Strong knowledge of web analytics and ability to analyze and interpret relevant site traffic data - Deep understanding of keywords and SEO tools A successful project will result in improved website traffic, and quality lead generation within a timeline we'll determine....
...single-screen app developed in React Native. The core functionality of the app is to display an incoming call modal, similar to the functionality of a caller ID app like Truecaller. Here's what I'm looking for: - The incoming call modal should be a full-screen overlay, as well as a small modal and it should display the caller's name and number. - Additionally, the caller's profile picture should be shown on the modal. - The modal should have interactive options to answer or reject the incoming call. While the project doesn't include specific requirements for what happens when the call is answered, I'm open to creative suggestions on how to enhance the app further. Ideal skills for this project: - Proficient in React Native - Experien...
I'm seeking a skilled professional to assist with a weekly Instagram post creation focused on brand awareness and creating traffic for our website. Key Project Details: - The main goal of the posts is to increase visibility and recognition for our brand. - You would be required to in a test phase turn 6 drafts (currently made in PowerPoint) into illustrated posts and in the live phase ca. one post per week Ideal Skillset: - Proficient in graphic design and creative illustration. - Experience with Instagram post creation and a solid understanding of what content performs well for brand awareness. If you're a creative individual who can translate our brand image into engaging, illustrated Instagram posts, I'd love to hear from you.
We are looking for developers who are proficient in WooCommerce and Google Sheet API to help with our ongoing project to improve some of it's functionalities and features. Key Responsibilities: - Assist in setting up WooCommerce functionalities on a website, including product catalog, shopping cart, and payment gateway integration. - Implement integration with Google Sheet API for specific data processing & syncing requirements. Ideal Candidate: - Proficient in WooCommerce, including setting up product catalog, shopping cart, and payment gateway integration. - Experienced in integrating external APIs, specifically Google Sheet API, App Scripts Programming. - A good understanding of data processing and how to leverage Google Sheet for such purpo...
Hi, I have a small online store using WooCommerce. Previously, I had Universal Analytics, Google Ads, and had run some Display and remarketing campaigns. I also used Google Tag Manager (GTM) to track some events. Although I have GA4 set up, I need someone to monitor upcoming campaigns, review conversions, ROI, and provide quarterly advice. As a first step, I need a review of the current setup of Analytics and GTM to ensure everything data’s is in order, so I can continue with Google Ads and launch an initial campaign. If you have experience in these areas and can offer these services, please get in touch.
Task at hand is to extract vocals from a highly distorted audio file OF APPROXIMATELY 8 MINUTES. I DO HAVE OTHER FILES I WOULD LIKE DONE AS WELL, IF EXTRACTION IS SUCCESSFUL. As a client, my ultimate target is related to: - Enhancing intelligibility within the dialogue to bring utmost clarity. - Identif...his son; thus every word could change the narrative. The audio clip has been intentionally distorted over crucial conversation. Do whatever it takes to make the conversation extremely clear irrespective of the overall audio quality. Those offering skills and experience in forensic audio analysis, audio software engineering will ideally match the job requirements. Familiarity with spectrogram analytics and noise reduction techniques would be a plus point. There is urgency to th...
I need historical stock prices and income statement data, deliver python script to collect this data for an arbitrary stock from google finance.
I'm in need of a skilled Flutter developer who can assist me in creating an app for launching advertising campaigns on Facebook and Instagram. Key Features: - The primary functionality of the app should be allowing users to easily set up and launch advertising campaigns on Facebook and Instagram. - The app needs to be able to automate the process, requiring minimal manual intervention. - In addition to the automated campaign launching, the app should provide insights and analytics on the campaign's performance. Ideal Skills: - Proficiency in Flutter is a must. - Experience with social media advertising, especially on Facebook and Instagram, is highly preferred. - Understanding of automation tools and techniques will be advantageous.
I need a WordPress portal that allows me to input text and images for specific user groups to access. Key Elements: - The admin should be able to input and update text or image content on the platform. - I want this content to be visible only to registered users and admin users. Guests should not have access to it. - Users will need to log in to view the content, so some form of user authentication is also necessary.
Hello, This is a $20 project. Looking for a freelancer to develop a python script to retrieve restaurant data from Google Maps using the Maps/Places API. The script should target restaurants that have a phone number and *do not* have a website. The inputs I need to enter are: - Location (latitude and longitude) - Search Radius (in meters) - Ensure the business/place is a restaurant, bakery, etc. Key Data to Retrieve, output in a .CSV: - Business Name - Address - Phone Number - Google Maps URL Thank you, trooper501
I'm looking for a Google Ads expert to review my Google Ads account focusing on campaign structure and target audience to enhance lead generation. Specifically, I'm looking for someone to review in comparison to another specified month where campaigns were much more successful. Key Areas: - **Campaign Structure**: Your task would be to evaluate and provide feedback on the overall structure of my existing campaigns. This includes the organization of ad groups, the relevance of keywords, and the alignment of ad creatives with the campaign goals. - **Target Audience**: I need a detailed examination of my target audience. This would involve assessing how well my current targeting aligns with the interests and behaviors of my ideal leads. You will be expe...
I am looking for a professional who can build a web application that automates the creation of Google Sheets formulas. Requirements: - Build a web application that allows me to input a plain text command in a Google Sheets cell (i.e., I type "= find the mean of the data above". - Translate the plain text command into a Google Sheets formula using the ChatGPT API. - Authenticate and send the formula to Google Sheets for execution. Ideal candidate: - Proficient in web application development. - Experience with integrating APIs, particularly ChatGPT. - Familiarity with Google Sheets automation and formula creation. - Strong understanding of user interface design for a seamless user experience.
As a creator focusing on educational content, I'm looking to further optimize and enhance the search visibility of my channel. Despite my channel already having high visibility in search results, I believe there's room for improvement in attracting more subscribers. The primary aim of this project is to increase my subscriber count. Key Requirements: - Enhancing SEO: The ideal freelancer should have a strong background in search engine optimization (SEO) techniques specifically tailored for YouTube. - Analyzing Current Metrics: Proficiency in analyzing YouTube analytics is a plus, to identify areas of improvement and capitalize on existing strengths. - Content Strategy: Suggesting and implementing strategies to maintain high visibility and attract more subs...
I have a Y...detection Python script, and I'm looking to turn it into an API-based web program with FastAPI. The API must support user inputs for 4 Twilio contact numbers and 4 RTSP addresses, and it should display the four video streams in a grid on a single page. Key requirements: - Convert the existing YOLO v5 detection Python script into a FastAPI-based web program. - Implement user input functionality for 4 Twilio contact numbers and 4 RTSP addresses. - Display the video streams in a grid layout on a single webpage. Ideal skills and experience: - Proficiency in Python and experience with YOLO v5 detection. - Strong knowledge of FastAPI for building web APIs. - Previous experience integrating Twilio for messaging. - Familiarity with displaying ...
I'm looking for someone who can help me deploy my script on an Ubuntu webserver. Key Requirements: - Deployment: I need the freelancer to take over the deployment process as I'm not familiar with it. - Updates: I'm unsure about how to manage updates to the application. I'm open to suggestions and would like the freelancer to provide recommendations on this. - Server Configurations: I need assistance with setting up the Ubuntu 22.04 server for hosting the script. Ideal Skills and Experience: - Proficiency in and server-side technologies. - Extensive experience in web server administration, especially Ubuntu. - A proactive approach in suggesting and implementing best practices for application deployment and server configuration. - Good communication sk...
...are to be worked on. A social media manager is required to manage the social media pages of these three projects. The objectives of the social media pages are: • Identify the ideal customer base • Refine the product offering based on user feedback from social media engagement • Nurture an audience ahead as part of pre-launch activities. The attached document provides additional details of these three projects. Indicate your interest in the opportunity by preparing and submitting a proposal in a Word document. This proposal should not exceed 1 page. Your proposal should indicate a high-level strategy of a social media engagement plan and your cost estimate. Only freelancers who submit proposals as per the requirements above will be contacted. In...
I'm seeking a talented developer with...me build a hotel API and extranet system. Key Responsibilities: - Develop a Hotel API with functionalities including hotel availability retrieval, room booking, and inventory management. - Design an intuitive, easy-to-use Hotel Extranet with real-time room availability, online booking management, and robust reporting and analytics features. Key Requirements: - In-depth experience in API development, ideally in the hotel or travel industry. - Proficiency in creating user-friendly, efficient extranet systems. - Prior experience with dynamic pricing mechanisms and the ability to implement custom pricing for various customer segments. This is a challenging yet rewarding project that offers the opportunity to shape the future of hot...
...the inadmissibility of the action, if the defendant has raised such plea before submitting any request or defence on the substance of the case, and unless the Court finds that the arbitration agreement is void or incapable of being performed. 2- Where an action referred to in the preceding Clause has been brought, the arbitration proceedings may nevertheless be commenced or continued, and an arbitral award may be made”. This provision is parallel to Article 8 of the Model Law which provides that “(1) A court before which an action is brought in a matter which is the subject of an arbitration agreement shall, if a party so requests not later than when submitting his first statement on the substance of the dispute, refer the parties to arbitration unless it finds...
I'm looking for an expert to help manage and promote my Etsy shop. Key ...particularly those within jewelry, home decor and art and craft supplies. - I currently have less than 50 listings on my shop, so there’s a scope for expanding the product range. - I am looking for a professional who can devise a sales-driven strategy to enhance visibility and attract potential buyers. -i want someone who can build google my business profile and manage the same. Ideal Skills and Experience: - Proficiency in Etsy shop & google my business management and promotion. - A track record of increasing sales for similar businesses. - Familiarity with jewellery, home decor, and art & craft supplies markets. Please include in your proposal your approach to promoti...
...for an expert to manage and promote my Etsy shop, as well as open my google business shop. I have an inventory of handmade and unique items, and I need help with both platforms for better visibility and improved customer engagement. Your tasks would primarily include: - Inventory Management: Keeping track of existing inventory, update listing details if necessary and coordinate to replenish stock. Knowledge of Etsy’s listing system is necessary. - Promotion: Create and execute Social Media promotion strategies for both Etsy Shop and Google Business. You should have experience in leveraging different social media platforms for business promotion. Ideal candidate would have prior experience managing Etsy shops and Google Business listings, with proven result...
...the Pods plugin for Wordpress. I need the child post to automatically inherit the ID of its parent post. This inherited ID serves as a key point, allowing me to display parent post data within the child post. Key Requirements: - Configuring Pods Plugin: You should be proficient in utilizing the Pods plugin for Wordpress. Your expertise in setting up parent-child relationships is crucial. - Automating ID Inheritance: Enable the child post to inherit the ID of the parent post automatically. This feature is essential to streamline our content management process. - Displaying Parent Post Data: The inherited ID should be used to display relevant parent post information within the child post. This will improve the user experience and provide a cohere...
...for a competent and experienced IT developer company to ensure the development, deployment, and support of the Mobile Money solution. Preliminary and non-definitive mockups of the solution are provided in the appendix to illustrate the functional expectations. 2. Functional Scope The functional scope of the Mobile Money solution must cover at least: - Management of a virtual wallet account per user - Subscription/purchase of our mobile plans (Purchase of airtime/prepaid recharge...) - Person-to-person (P2P) money transfers between wallets - Cash withdrawal and recharge at our agencies or partner points of sale - Payment of bills to partner public service providers (water, electricity, cable TV, etc.) 3. Technical Components The overall architecture of the mobile money solution...
I am looking for an experienced Flutter developer to help me resolve an issue with Google Login on my Android app. -When we generate release version of the APK Login with Google works perfectly, but upon publishing it to the Google Play Store, it encounters issues. The error message encountered is: PlatformException(sign_in_failed, com.google.android.gms.commeon.api.b:10:, null, null). Ideal skills and experience: - Proficiency in Flutter and Dart - Experience with Google Login integration in Flutter - Ability to troubleshoot and resolve authentication issues - Strong understanding of Android app development - Good communication skills and the ability to collaborate effectively with the rest of the team. If you believe you have the expertise and exp...
I'm in ...data from a Google Sheets document. The key points of the project are: - **Table Embedding:** The primary task is to take the data from my Google Sheets and convert it into a visually engaging table on my blog. This table should be easily filterable and sortable based on different columns. - **Automatic Updates:** The data in the Google Sheets will be changing daily. I need to ensure that the table on my blog automatically updates whenever the Google Sheets data changes. Ideal candidates should have experience with: - Data handling and visualization - Google Sheets API - Web development (specifically embedding tables) - Automation and real-time data updates on websites. Please let me know your relevant exp...
...analyze client responses and provide appropriate automated responses. - The application should integrate a Chatbot powered by GPT technology. This will enhance the user experience and provide real-time support to users. - Integration with Zapier for automation of various business tasks. - Utilization of Open AI, Machine Learning, and Deep Learning technologies to provide advanced automation and decision-making capabilities. - The web-app should be compatible with Microsoft Apps, Websites, SharePoint, and OneDrive. Ideal Skills and Experience: - Proficiency in Web Development, with a focus on building interactive and user-friendly platforms. - Experience with integrating and utilizing advanced technologies such as Chat GPT, Zapier, Open AI, and Machine Learn...
I'm looking for a skilled CAD designer to help me visualize a room design. The purpose of this project is for interior design planning, specifically to incorporate faux beams. Key Requirements: - Your main task will be to create...foam, so your understanding of material application in CAD is crucial Ideal Skills and Experience: - Proficiency in CAD software, particularly in interior design applications - Previous experience with similar projects involving material representation in CAD - An eye for interior design to ensure the room design compliments the faux beams - Strong communication skills to understand my vision and turn it into a CAD reality Looking forward to working with a talented freelancer who can bring my vision to life in a practical, visually appealing, and a...
...concepts and designs into high-quality, efficient, and engaging mobile experiences. Your primary focus will be on the development of the Android application and its integration with backend services. Responsibilities: 1. Collaborate with game designers and artists to understand game mechanics, features, and visual designs. 2. Develop clean, efficient, and maintainable code for the Android platform using Java or Kotlin. 3. Implement game mechanics, user interfaces, animations, and audio effects according to specifications. 4. Optimize game performance for various Android devices to ensure smooth gameplay. 5. Integrate third-party libraries, APIs, and SDKs as required for features like analytics, ads, and social media sharing. 6. Conduct unit testing and debugging to...
I'm aiming to improve my domain authority from the current 38 to 60. I have a multi-faceted strategy in place to achieve this, which includes a mix of on-page and off-page SEO efforts. Key Tasks: - Creating High-Quality Backlinks: I need an expert who can build high-quality backlinks from authoritative and relevant websites. These backlinks should be ethical and abide by search engine guidelines. - On-Page SEO Optimization: My website needs to be technically sound and well-optimized. This includes working on meta tags, improving site speed, enhancing mobile responsiveness, and ensuring a great user experience. Success Measurement: - I track the success of these efforts primarily through organic traffic and search engine rankings. As my domain authority...
One month Google Ads work for a website
I need help setting up my nextjs website's cookie consent to be compatible with Google Consent v3. Key Requirements: - Write codes to setup cookie consent with google tag manager. - Ensure the cookie consent setup is specifically for Google Consent v3 compatibility. - Make sure the setup with Google tag manager. Ideal Skills: - Next js. - Familiarity with Google Consent Mode v3.
I have a vision for a logo that's modern and minimalistic. I've got some rough ideas in mind but I'm open to suggestions and want to see the creativity freelancers can bring to the table. Key Require...Requirements: - Modern and Minimalist: The logo should reflect a contemporary and clean design aesthetic. - Company Name: The primary element to be included in the logo is the company name. Ideal Skills and Experience: - Proven experience in creating modern, minimalist logo designs. - Ability to take rough ideas and turn them into polished, professional designs. - Strong creativity and an eye for detail. Delivery Time: I'm looking for a quick turnaround on this project without compromising on quality. Please share your portfolio showcasing yo...
1. A portal (website) and Mobile app to accept quotation from customers 2. Customer had to register and must submit following details : a) Mobile Number (Must verify through OTP) b) Email id (Must verify through OTP) c) GST Number (if available ) d) Google map location (if available) after successful registration customer can login and request quotations 3. All the products details like: Product Name, photo, description, features, pdf (data sheet), warranty information, stock (available quantity), sale prices etc. can be uploaded directly through portal and mobile app and also can be uploaded through excel sheet with serial number of all products. 4. Customer can see all the uploaded products and can request for quotation. There is no need to show the available quantity (sto...
...to manage and update the content effectively. Key Features: - User authentication: Implement a robust user authentication system to ensure only authorized personnel can access the portal. - Content Management System (CMS): Create a user-friendly CMS that allows the administrators to update, upload, and manage text and image content on the portal. User Roles: - Customers: The portal will be used by customers to interact with our services. Ensure seamless user experience and accessibility. - Employees: Employees should have access to specific tools and information. Develop an interface that is intuitive and geared towards productivity. - Administrators: The administrators should have full control over the content displayed on the port...
I'm looking for someone who can create a WordPress plugin for scraping manga websites. Plugin Requirements: 1. Grab per chapter by link. 2. Grab full chapter by link. 3. Grab new manga by link. 4. Compatible with various manga themes. 5. Images from the scraped content should be uploaded to s3 storage. 6. Must have 10 sourc... Must have 10 sources for scraping (with a guarantee that if one source fails or the website goes down, it can switch to another source). Usage Flow: 1. I create a manga post and fill in the manga link in the metabox. 2. The plugin will automatically fill in the chapter links, scrape HTML images, and create posts. It will also automatically fill in the chapter number and the manga post ID number based on the manga link. Note: Speed during scrap...
I’m seeking a data science expert, who specializes in machine learning, specifically with predictive analytics. The main goal of this project is to build a robust predictive model that can handle a yet-to-be-determined type of data. However, rest assured we have labeled data ready for model training. The perfect candidate would, therefore, have a strong background in: - Data science and predictive modeling - Machine learning application - Handling different sets of data, structured or unstructured. If you possess these skills and are able to rise to the challenge, kindly submit your proposal. I look forward to crafting a smarter future with your help!
I'm seeking an experienced Amazon account manager to take over and optimize multiple aspects of my Amazon account. - Product Listing and Optimization: Your role will include adding new products to the store, ...You'll be responsible for keeping track of product stock levels, coordinating with suppliers, and ensuring a healthy inventory turnover rate. - Advertising Campaigns: You'll be tasked with creating and managing advertising campaigns on Amazon, ensuring that they are cost-effective and drive sales. Ideal candidates should have hands-on experience with Amazon seller accounts and possess a deep understanding of e-commerce best practices. Prior experience with product listings, inventory management, and Amazon advertising is highly desirable. A good grasp...
...hand furniture and turn into modern functional furniture. Eg old pine wood tv cabinet into a unique modern functional one off desk for a teenager or dining with lots of storage and great to look at. Also refurbish pallets into potting tables, herb pot and tables for seniors, garage work benches. Also turn old tv cabinets into cat houses/averies. I sell everything for under $660. - Aesthetic: Incorporate a sleek, urban, and modern look to attract the eyes of our primary audience. - Goal: The end goal is to generate viable sales leads. - Engagement: Content should be strategic, compelling, and should effectively prompt the audience to check out our one-off furniture for sale. It is ideal if the candidate has robust experience in sales-focused ad design specifically ...
...facing some persistent issues with Google Search Console and I need an expert to help me resolve them. Key tasks involved: - Fixing Indexing Issues: There are some pages on my site that aren't being indexed properly by Google. This could be due to various reasons like crawling errors, server problems, etc. - Resolving Sitemap Errors: I've been receiving errors related to the sitemap of my website. This could be contributing to the indexing problems. - Addressing Mobile Usability Issues: Google has flagged some mobile usability issues on my site. I want to ensure my website is fully mobile-friendly and complies with Google's guidelines. Ideal Skills and Experience: - Strong understanding of Google Search Console: You should have...
...me standardize and improve the formatting of my Google Sheet. The main focus will be on creating consistent cell styles for optimal readability. Specific requirements include: - Implementing a minimalist and clean design theme throughout the sheet - Creating a uniform style for all cells, making sure the data is easy to understand at a glance The ideal candidate will have: - Proficiency in Google Sheets, with a strong understanding of formatting options and best practices - A keen eye for design and the ability to create a clean, minimalist look - Experience with data visualization and turning complex information into easily digestible formats If you're confident in your ability to transform a spreadsheet into a visually appealing and user-friendly ...
I'm in need of a professional photographer/videographer to visually showcase my apartment . The main focus will be on the interior spaces and surrounding landscape. - Skills required: photography, video production, real estate experience - Specific areas to be highlighted: - All rooms, including 1 bedroom apartment - A separate small gym Please provide examples of previous real estate work in your bid. This project is likely to need a turn-key solution, involving both stills and video production.
I'm looking for an expert to create and oversee a Google Ads campaign for my e-commerce business. - Goal: The primary goal of this campaign is to increase sales. Your strategies should be geared towards this objective. - Target Audience: The target audience for this campaign is a national one. You should have an understanding of how to tailor ads to draw attention from across the country. Our customer base is largely Business to Business, and we are wanting to market Australia wide. - Google Shopping ads have traditionally worked well for us also. The ideal freelancer for this project should have demonstrable experience in managing Google Ads for e-commerce businesses, ideally in the industrial fittings industry, with a strong track record of increasing sales...
I'm seeking a ski...Device Connectivity & Communication: The chosen candidate should have a sound understanding of MQTT (Message Queuing Telemetry Transport) and how to use it to integrate various IoT devices. - Data Collection & Analytics: Proficiency in handling data streams from these devices, ensuring seamless collection, storage, and basic analytics. - User Interface & Experience: Creating a clear, intuitive UI to monitor and interact with the IoT data is essential. Ideal Skills: - Proficient in Java, MySQL, and Tomcat - Experience with MQTT and IoT SCADA is a plus - Strong background in designing user-friendly interfaces - Able to deliver quality work within a tight timeframe Go through the PDF file attached to understand the flow . For...
I am seeking a forward-thinking individual acquainted with managing and boosting visibility on Facebook, Instagram, and Twitter. This project shouldn't be a mere social media management job; I look forward to increasing brand awareness, generating leads, and driving substantial traffic to my website. Key Areas of Focus: - Brand Awareness: Through strategic campaigns, engage and attract our target audience's attention across varying age groups (Young adults: 18-24, Adults: 25-34, Middle-aged adults: 35-54). - Lead Generation: Create compelling content that generates valuable leads and conversions. - Web Traffic: Fortify initiatives that will straightforwardly funnel social media users to our website. Required Skills and Experience: - Proven track record in managing effe...
...brand on Amazon, Instagram, and Shopify. Create and manage marketing campaigns, including email marketing, social media, influencer partnerships, and paid advertising. Branding and Content Creation: Collaborate with designers and content creators to produce high-quality, engaging marketing materials, including product descriptions, photos, videos, and graphics. Ensure consistent brand messaging and visual identity across all platforms. Packaging and Presentation: Design and oversee the design and production of eco-friendly packaging that aligns with our brand values. Ensure packaging is both attractive and functional, enhancing the customer unboxing experience. Online Store Setup and Management: Set up and optimize online stores on Amazon, Instagram, and Shopify, ensuri...
...business based in the Grey Industry, we're looking for a Google Ads expert with a proven track record in lead generation. Key Requirements: - The main goal of our campaign is to generate B2C leads. Your experience in targeting and appealing to this demographic is crucial. - Expertise in Google Ads and a strong understanding of lead generation strategies is a must. - A background in the Grey Industry or similar industries is a definite plus, but not mandatory. Key Deliverables: - Develop a Google Ads campaign tailored to our B2C audience to effectively generate leads. - Monitor and optimize the campaign to ensure a high lead conversion rate. Skills and Experience: - Proven experience in successful lead generation campaigns on Google Ads. - Stron...
I'm seeking a proficient Social Media Manager to efficiently handle my Facebook and Instagram accounts as well as Google ad campaigns. Primary tasks would include: - Creative content development - Ad campaign design and implementation - Thorough analytics tracking - Paid social media handling Importantly, the primary objective of this endeavor is lead generation. Therefore, I would appreciate someone with a proven track record in organic and paid lead generation. Experience in Google Ads and familiarity with the dynamics of Facebook and Instagram interfaces would give you a competitive edge over others.
