Digital marketing vs graphic design jobs

I am seeking a dynamic and results-driven digital marketer to drive my brand awareness, website traffic, and lead generation. You will be targeting both B2B and B2C markets, tailored optimally for enhanced reach and conversion. I am particularly interested in utilizing social media platforms and SEO optimization. Your primary responsibilities will include: - Devise engaging social media campaigns - Implementing SEO strategies for increased visibility An ideal candidate will have proven experience in digital marketing, social media management, and SEO. Excellent communication and analytical skills are also inherent for effective campaign assessment and re-strategizing. If you have a knack for reaching audiences and driving engagement, I'd love to hear from you.

Hey Freelancer! If you have a non-use LinkedIn account this information may be useful for you We are looking for freelancers to join our LinkedIn lending program. We are a marketing agency working with 1,000 clients across the globe and we’re looking for LinkedIn profiles to add to our campaigns. We will pay you every month just for your LinkedIn account. You don’t have to do anything else. Requirements: - You have a LinkedIn account you don’t use or need - The account is at least 3 months old - Verified or Not Please start your application with the word "mouse" just so I know you read through.

I'm seeking a skilled animator to craft a fun, vibrant 2D animation for marketing and promotional purposes. The animation should engross the audience while effectively communicating our brand message. Crucial Skills and Experience: - Proven experience in 2D animation - Demonstrated ability to create bright, engaging animations - Experience in creating animations for marketing and promotional campaigns Project Features: - Use a colour scheme that embodies a fun, vibrant atmosphere - Style should be corporate, yet not too formal and should be engaging to our target audience - While incorporating the vibrant colour scheme, the animation must still maintain a professional outlook suitable for a marketing tool. Ideal animator should be capable of creating dynamic, ...

I'm seeking an expert in social media marketing, specifically experienced in handling Facebook and Instagram. The primary objective is to generate leads and subsequently increase our sales. Skills and Experience: - Proficient in using Facebook and Instagram for business purposes - Proof of past successful lead generation projects - Ability to create engaging content that aligns with our objectives - Research skills to understand what content would resonate best with our audience Tasks Include: - Developing and executing a social media strategy focused on lead generation - Creating appealing content highlighting business utilities - Regularly monitoring and adjusting our strategy based on performance. Your mission will be to increase our sales by designing a strategy that e...

I'm looking for an SEO specialist to assist with driving organic traffic to my B2B company's website in the Middle East and North Africa (MENA) region. Requirements: - Experience in SEO targeting specific countries - Familiarity with SEO best practices and algorithms - Understanding of language and cultural nuances in Saudi Arabia, Uni...Proven track record of increasing website traffic and conversions in the MENA region - Excellent communication skills to understand and convey complex ideas with clarity The right candidate will be able to help us position our website effectively, ensuring that our content is optimized for both Arabic and English. Prior experience in similar projects and a deep understanding of the MENA region's digital landscape will be key to the...

I need a talented designer to create a visually appealin...to both our existing and potential customers. Hence, the design needs to be customer-focused and conversion-oriented. Key responsibilities include: - Craft a professional, visually appealing and on-brand newsletter design that supports our products and services - Implement a clear and compelling call-to-action to drive engagement and conversions - Ensure that the design is mobile responsive and compatible with multiple email clients Ideal Skills & Experience: - Proficiency in Mailchimp and email design best practices - Strong graphic design skills and a keen eye for detail - Previous experience in creating engaging newsletters for a similar audience - Understanding of customer behavi...

I'm seeking a digital marketing expert to boost the online presence and visibility of an oral contraceptive pill in India. Key Objectives: - Increase Brand Awareness: Drive attention towards the product, ensuring it's recognized and trusted. - Drive Website Traffic: Encourage interaction by directing potential customers to our website. - Generate Leads: Help us establish a customer base for the product. Target Audience: - Women aged 18-35: This demographic is a key market for contraceptive pills. - Healthcare professionals: Doctors and pharmacists who can recommend and dispense the product. - Married Persons: Specifically targeting the married population in India. Key Platforms: - Facebook: Utilize this platform for widespread reach and targeted ads. - Instagram:...

I'm in need of a skilled data entry freelancer who can assist in creating a database from handwritten documents. Key Requirements: - Data Entry: The task primarily involves transcribing text data from handwritten documents into a digital format. - Accuracy: Given that the end goal is database creation, precision and attention to detail are of utmost importance. - Organization: The entered data will be the foundation for a structured database; hence, a methodical approach is necessary. Ideal Skills and Experience: - Proficiency in English: As the data is in text form, good command over the English language is essential. - Data Entry Expertise: Prior experience in data entry tasks is highly preferred. - Attention to Detail: A keen eye for accuracy and error detection is crucia...

I have a PDF that...should be structured in a way that it can be easily imported into MailChimp. - Mobile-friendly: The HTML should be responsive and mobile-friendly to ensure a consistent experience across devices. - Professional Design: The resulting HTML should look professional and sleek, keeping in line with email marketing best practices. - Clickable Links: The HTML version should have all the text-based hyperlinks in the PDF document converted into clickable links. Ideal Skills: - Proficiency in HTML coding - Experience with email marketing and MailChimp - Strong understanding of responsive design and mobile-friendly layouts - Attention to detail to ensure a professional finish - Ability to convert PDFs into clean, efficient HTML code - Experience in pro...

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I require a dedicated and creative freelancer to fill our recently opened graphic design role, specifically focusing on the area of logo design. You will be working on various projects, each requiring a unique and creative approach to logo creation. The specifications for the job are as follows: - Comfortable working on freelance terms - Expertise in graphic design, specifically in the area of logo creation - Ability to interpret brand values into compelling logos - Flexibility to adapt to different design projects Ideal candidates will have a strong portfolio demonstrating their experience in and talent for logo design. I'm looking forward to seeing how your unique aesthetic can contribute to our projects.

I'm in need of a sophisticated and luxurious logo design that can effectively represent my brand across various platforms. Key Requirements: - The logo should exude an elegant and luxurious aesthetic, appealing to both adult and child audiences. - It needs to be versatile, working well on both digital and print marketing materials, as well as my website. Ideal Skills: - Strong experience in minimalist design. - Background in creating versatile brand identities. - Previous work with logos that appeal to multi-generational audiences.

I need help migrating my training video collection onto my website. The job involves: - **Data Entry:** - You will be responsible for transferring the videos onto the website. This includes ensuring all video files and their details are correctly uploaded. - **Organizat...topic. This is crucial for users to easily find and navigate through the content. - **Specific Feature Implementation:** - I'm also in need of integrating a speed control feature into the video player. This will allow users to control the playback speed of the videos. Ideal candidates for this task should have experience with video data entry and understand the importance of a well-organized digital library. Additionally, proficiency in web development is a plus to ensure the integration of the speed c...

I'm in need of a skilled graphic designer who can create a brand style guide for my company. Key Requirements: - Expertise in branding and graphic design - Ability to understand and reflect the essence of my brand in a cohesive style guide - Proven track record of creating captivating design materials - Strong communication skills to ensure you understand and implement my vision Deliverables: - Comprehensive Brand Style Guide including logo guidelines, typography, color palette, and any other relevant design elements - Final files in various formats suitable for print and digital use - Open to suggestions regarding brand themes or color schemes I'm excited to work with someone who can help bring my brand to life visually!

I'm looking for a web developer to create a multi-faceted e-commerce site allowing the sale of both physical and digital products. Requirements: - Develop a user-friendly e-commerce website that lists and categorizes our products well. - Implement a secure payment gateway with options for Credit/Debit cards and UPI. - Ensure the website is responsive and optimized for mobile usage. - Implement a robust back-end system for order processing and inventory management. - Incorporate SEO best practices for better visibility. In your application, please provide examples of your past e-commerce website work and include a detailed description of your approach to this project.

I need a designer who can create a minimalist packaging design for a male skincare product targeted for adults. It's important that the design aligns with a minimalist aesthetic while still appealing to a mature audience. The design needs to be clean, sophisticated, and eye-catching. Ideal Skills and Experience: - Experience in cosmetic packaging design - Strong graphic design skills - Understanding of minimalist design principles - Ability to incorporate brand identity into designs - Knowledgeable about adult skincare market trends The successful candidate should provide a portfolio showcasing previous work in minimalist design, particularly with skincare products. It’ll be a bonus if you have previously worked ...

...need a Graphic Designer who can compellingly create a 1 page PowerPoint. This PowerPoint is designed to introduce potential business partners to the steps in delivering our services. Your task would entail creating a 1 page Slide based on 'Boxes' of text in a spreadsheet. It must be complete by 13:00 London Time today. The requirements are: - Create a one-page PowerPoint Slide - Tone must be Professional - The target audience is potential business partners - Slide must be completed by 13:00 London Time today - Include "qqq" in your response to show you've read and understand the project details - All parts of the slide must be editable in LibreOffice - Budget is USD 50.00 The spreadsheet will be sent to you before you bid. Ideally,...

...PERSONALIZED DESIGN!!! I am in need of a logo that will help my institution stand out, particularly among young students. This logo will be a key part of our brand, helping to create instant recognition and appeal. The submission should include branding materials such as letter head, envelope, mugs, bags, multiple size banners. It's a Chinese company Name: Letan 乐探乐学 Colors: #21733A #E3B031 Key Requirements: - Design should be bright and playful, reflecting the youthful audience. - Incorporate educational symbols to underscore our focus on teaching. - Make it creative, no books and hats This design should leverage these elements seamlessly to create a dynamic visual identity for our institution. Ideal Skills: - Graphic Design - Branding -...

I'm at an initial stage with my business and require a skilled digital marketer. I need assistance in the following areas: - Search Engine Optimization (SEO): Crafting a strategy primarily catered to improve my website's visibility on search engines. - Social Media Marketing: I'm looking to establish my brand's presence on Facebook and Instagram. I currently don't have existing accounts, so I need someone who can create, manage, and grow these platforms from scratch. The ideal freelancer should have: - A proven track record in SEO and establishing social media presence from the ground up. - Extensive knowledge of Facebook and Instagram algorithms to increase visibility and engagement. - Ability to develop and implement effective social media strat...

I have a logo that I'd like to be edited. The specific changes I need are: - Making the logo available on a transparent file. I also require the final logo to be in PNG format Ideal skills and experience for this job include: - Graphic design expertise with experience in logo editing - Proficiency in relevant software to ensure the logo is made available on a transparent file - Proficient in creating PNG formatted files - Attention to detail to ensure the logo is created in the exact dimensions needed.

I'm in need of a skilled digital marketing professional who can significantly increase the Domain Authority of my B2B website. This project is crucial as it's directly linked to my overall SEO strategy and online visibility. Key Goals: - Improve the search engine rankings of my website - Increase organic traffic to the site - Enhance the online visibility of my brand Ideal candidate: - Extensive experience in digital marketing, particularly in boosting domain authority - A proven track record of improving search engine rankings and increasing organic traffic - Demonstrable expertise in enhancing brand visibility through effective online strategies Your proposal should focus on your relevant experience, particularly on how you plan to approach this p...

I'm in need of a skilled graphic designer for my business. Specifically, I require a logo design and website design. Key Elements: - **Logo Design:** The logo will be the cornerstone of my brand. It needs to be professional, memorable and align with my chosen color scheme. - **Website Design:** The primary purpose of the website will be to showcase my products/services. It should have a modern and user-friendly design that reflects my brand identity. Ideal Candidate: - Proficient in graphic design with a strong portfolio - Experience in creating logos and website designs - Understanding of branding and color psychology - Able to work closely with me to understand my vision and requirements Your role will be crucial in sha...

I'm seeking a talented graphic designer to create illustrative artwork for a t-shirt. Here's what you should know about this project: - The design will be focused on illustration, not abstract or typography. - The final design should be in a format suitable for print. - This project may lead to further collaborations, as I'm always in need of creative designs. Ideal Skills: - Strong background in Illustration - Experience in T-shirt Design - Understanding of print-ready designs. I look forward to seeing your portfolio and discussing your approach to t-shirt design.

...and images. This will further engage the user and provide them more in-depth data. - Embedded map display – The created map may be optimized to be embedded within a webpage, standalone or pop-up feature. In terms of skills and experience, it would be ideal if the freelancer has a solid background in web development, particularly in creating interactive elements for websites. Experience in graphic design is an advantage but not mandatory. Knowledge of Geographic Information Systems (GIS) might also be helpful. Shortlisted freelancers might be asked to provide portfolio examples of similar works....

We are seeking an experienced Email Marketing Specialist to manage and execute email campaigns for our Wix site. With a database of over 24,000 emails collected from our various platforms, we need a professional to cleanse our email list, removing inactive and non-responsive addresses, and develop effective marketing strategies to engage our audience. **Responsibilities:** - Analyze and cleanse a database of approximately 24,000 email addresses to ensure high deliverability. - Develop and execute email campaigns tailored to various segments of our audience. - Monitor and report on the performance of the email campaigns, including open rates, click-through rates, and conversions. - Suggest and implement improvements for future campaigns based on analytics and performance metr...

I'm looking for a professional email marketing agency that can manage an email campaign for me. Essential skills/experience required: - Proficiency with email service like mailchimp or similar - Previous experience in email marketing, particularly in promoting products - Ability to send follow-up email Key deliverables: - Sending out 350 emails using our email id - Creating and sending follow-up emails - Providing a detailed report on the campaign's performance Please note, I have a template for the emails already. I also have the database of the people to send out in excel format - company name, email, first name and last name - so it should be easy

I'm looking for a creative designer to help craft a professional logo for my brand. Key Requirements: - The project solely involves logo design, no web, interior, or other graphic design needed. - I'm seeking a clean, modern, and timeless design that will effectively represent my brand. Ideal Skills and Experience: - Proven experience in creating high-quality logos. - Proficiency in understanding and translating brand essence into visual elements. - Strong conceptual thinking and attention to detail.

I'm seeking a skilled freelancer to assist in collecting email addresses for an upcoming email marketing campaign. The ideal candidate will have experience and expertise in web scraping, particularly from social media profiles, professional networking sites, and company websites. Key Responsibilities: - Collect email addresses from social media profiles, professional networking sites, and company websites. - Ensure the collection is accurate and up-to-date. - Provide the email addresses in a well-organized manner, making it easy to integrate into our marketing campaign. Target Industries: The primary focus for this collection is media, video production, photo production, TV production, film production, and music production. This means that your understanding of the se...

...bring our club's essence to life through a captivating T-shirt design. Here's what I'm looking for: - **Color Scheme:** I'm open to suggestions. Any color palette that you believe can capture the spirit of our club is welcome. - **Theme:** The design should revolve around the theme of theater. It should resonate with the dramatic arts and the essence of performance. - **Elements:** Please incorporate the following elements into the design: - Masks: Symbolizing the theatrical nature of our club - Curtains: Representing the opening and closing of our performances - Spotlights: To highlight the spotlight our club shines on its members and their talents - Cap: A subtle addition that represents our club's official attire Your design...

I have a Microsoft Word document that needs to be converted into a PDF. This is a straightforward task. However, I need the final PDF to have a custom layout design. Key Requirements: - Convert Microsoft Word document to PDF - Implement a custom layout design in the PDF Ideal Skills: - Proficiency in Microsoft Word and PDF conversion software - Experience in graphic design or document formatting - Attention to detail and adherence to the provided layout design Please let me know your experience with similar projects and how you would approach this task.

I've got a PDF file of a label design that I need expertly converted to a CDR format. I require this to repurpose the design, no other editing or resizing needed. The job entails: - Keeping the exact layout and design of the label - Conversion from PDF file to CDR format The label's dimensions remain the same, only a format conversion is required. Ideal freelancer will be proficient in: - Graphic Design - CorelDRAW - PDF Conversion Previous experience with label designs and file conversions will also be beneficial.

I'm in need of a skilled graphic designer to create a sleek and professional company profile in Arabic language. The profile should be visually appealing and informative. Key Requirements: - Proficiency in Arabic: Fluency in Arabic language is a must as the content will be in Arabic. The ability to write and design in Arabic is crucial. - Graphic Design Skills: Prior experience in designing company profiles or similar documents is highly desirable. - Marketing Mindset: Understanding of how to attract potential clients and investors through creative design and presentation. - Efficient & Detail-Oriented: The profile will be 6-10 pages long, so it's important that you are able to manage the content across multiple pages without losing...

my website sell digital content, the digital code is included on the order details email. i want to find a solution that the digital code to be sent automatically to customers when he buy. the most important thing is the customer get one email when he buys and its include the code

As an ambitious professional seeking freelance opportunities, I bring a unique blend of skills in content writing and website development. Key capabilities include: - A wealth of experience in crafting compelling written content, honed over years of successfully delivering diverse writing projects. - A robust understanding of website development, that enables me to create or enhance digital platforms in alignment with client vision and needs. My combined proficiency in these areas makes me an ideal candidate for projects that require both high-quality content and web development expertise. Get in touch if you have need of such dynamic project execution.

I'm looking for a skilled presentation designer to create a visually engaging c...range of products and services. - Company history and background: A concise but compelling overview of our company's history and background is needed. - Team and expertise: The presentation must exhibit our team's expertise and experience in a way that captivates the audience. I prefer a design that is heavy on visuals, images, and graphics. The overall look should be modern, professional, and engaging. Ideal Skills: - Excellent presentation design skills - Graphic design abilities - Understanding of marketing and client attraction - Creative flair for visually engaging content If you have experience in creating presentations that have successfully attracte...

I'm seeking an enthusiastic , challenging , determined and inquisitive Digital Marketer who has a passion to grow in this automated and competitive social media market. We are an Edtech company , we offer language courses designed on an inventive . ingenious and creative methodology which caters the students looking for improving their language proficiency. We serve this with DLC The Learning Club App so our motive is To increase the sales through selling of the courses To increase the downloads of the app To increase the engagement on social media platforms Our target audience is Students as in Housewives , businessman , parents , students who are looking for English Language as Spoken and Competitive Schools looking for English language proficiency in their instituti...

I have a printed document that I need copy typed. The main purpose of this is to edit and format it. Key Requirements: - Document is in printed form and needs to be typed into a digital format. - The document should be edited and formatted to adhere to APA style. Ideal Skills: - Proficiency in copy typing, with a strong attention to detail. - Familiarity with APA style formatting. I'm looking for a freelancer who can help me make this document ready for digital archiving.

...- Manufacturing & Machine Industry - Energy Providers - Insurances - Webshops ALL COMPANIES MUST BE BASED IN THE COUNTRY OF SWITZERLAND. COMPANIES SHOULD BE OF SMALLER TO MEDIUM SIZE, IDEALLY BETWEEN 10-99 EMPLOYEES. The leads I'm interested in should be responsible for digital transformation, digitisation, or be a product manager/owner. In small companies, this might be the company owner/CEO. In a bit larger companies (e.g.> 50 employees), this could be a separate position, which could either have the title of "Digital...something" or the "Product owner, Product Manager" or the Department head. You need to find this in relation to the other positions available in the company, i.e. you need to check this on Linkedin or other sources. I nee...

I'm looking for a talented graphic designer to create a minimalist logo for my company. Here's an overview of the project: - It's a startup company named Make Room . - Main service is Real estate/ Interior design photography. - I'm looking for a clean and understated design in neutral tones (black, white, grays). - The logo should be memorable and versatile, suitable for various uses from business cards to social media profiles. Key Skills and Experience: - Proven track record in minimalist logo design. - Strong understanding of color theory, particularly in working with neutral tones. - Experience in designing versatile, scalable logos that work across different mediums and sizes.

I'm seeking a talented designer to create a classic and traditional logo for my business. Key requirements: - The logo should be symbol-based, avoiding text elements - The design should communicate a sense of timelessness and reliability, reflecting our brand's commitment to quality and tradition - I primarily intend to use the logo for print purposes such as business cards and brochures. Ideal skills for this project include: - Proficiency in graphic design software to create a striking symbol-based logo - A strong understanding of classic and traditional design aesthetics - Experience in designing logos for print media Please share a portfolio of your work that includes similar projects.

I'm looking for a professional photographer who can capture personal and lifestyle photos of me for my Instagram profile. The photos should portray a minimalist theme, featuring elements from nature and urban scenes. Ideal Skills and Experience: - Strong expertise in digital photography, image editing, and photo manipulation - Proven experience with minimalist photography and an understanding of its conceptpl - Ability to capture natural and urban-inspired images seamlessly - Deep understanding of Instagram aesthetics and user preferences - Some knowledge of Instagram's algorithm is beneficial. The chosen freelancer should: - Showcase their previous photography portfolio with a focus on nature and urban-themed minimalist images. - Be able to edit and enhance photos to m...

I need an experienced graphic designer to create a label for my mandarin product. The main information to be included is the product name, ingredients, and nutritional information. The primary purpose of the label is to comply with regulatory requirements and to provide accurate information to consumers. I need this project completed as soon as possible. Ideal Skills and Experience: - Proficiency in graphic design software - Understanding of food labeling regulations - Ability to deliver quality work under tight deadlines - Prior experience in creating product labels, particularly for food items, is a plus

...Gathering on Digital Keys Using Smartphones <Request Details> Please gather product information on cars equipped with the technology described in the “2. Technology to be Searched” section below. *Note Do not gather information based solely on the information listed in the “1. Background” and “3. Reference Information” sections (Sections 1 and 3 are for reference only) [1. Background] In recent years, there is a technology that uses digital keys registered on smartphones to perform operations such as locking and unlocking vehicles, and starting the engine. However, if the user operates the vehicle settings to disable the digital key function, there is a problem that users who only have a smartphone cannot control the vehi...

...eye-catching videos for teens and young adults. - Content Creation: Develop compelling content that resonates with our targeted demographic. Storytelling skills are a must to present our narrative effectively. - Marketing & Promotion: Leveraging your knowledge of Instagram and YouTube algorithms, devise strategies to increase reach and visibility. Ideal freelancer: - You must possess excellent video editing skills. - Exceptional command over English language, specifically storytelling. - Previous experience in boosting engagement on Instagram and YouTube. - Sound knowledge of social media marketing strategies. With your expertise, I aim to create engaging content and solidify our online presence. If you are a forward-thinker with an innovative mindset, let us explo...

I need a freelancer to help me type text from digital files to an Excel spreadsheet. - The data you will be typing is textual in nature, with the content coming from digital files. The final output should be an organized and error-free Excel spreadsheet. - Attention to detail is crucial. The ideal candidate for this job will have experience with data entry, exceptional typing speed and accuracy, and a track record of working efficiently with digital text and Excel. Please be sure to include any relevant experience and your estimated timeframe for completing this task.

I'm in need of a skilled graphic designer to create a concise educational booklet focusing on climate. The booklet will be aimed at professionals and I would like it to be designed in a creative and colorful style. Key Responsibilities: - Design a visually engaging and educational booklet on climate, with less than 20 pages. - Ensure the design is creative and colorful, in line with the target audience of professionals. Ideal Skills and Experience: - Proven experience in graphic design and ideally, in creating educational materials. - Strong understanding of climate-related content. - Ability to create engaging and visually appealing designs. - Prior experience designing for professional audiences is a plus.

I'm seeking a skilled graphic designer to help with the design of my sock Logo. I already have a file for the start of it. Need help with creating a Label for my socks. These images and fonts will also be used in my website. Ideal candidate will have: Experience with logo design. I do need ASAP. I can share examples of sock labels that draw my attention to give you an idea of what I am looking for.

I'm in need of a digital artist to copy an existing simple design, with minor changes to text only. We have a tote bag that is old and tired now but I would like to remake it. I have included a scan of the current bag, three close up photos and one photo of the overall bag. I would just like a black and white recopy of the original artwork with clean lines which I will print between A4/A3. The final box (lower right side) is currently an advert for the original coffee house (something like "Haasbrock..." but it's faded.. I would like it to say "a yawn is a silent scream for coffee" in the same font as the other boxes but I don't know if it is too long. Fyi - the bag was a from a shop in South Africa which has now closed, so I can...

I'm looking to have a fresh, modern and clean header created for my Instagram account, with a focus on my name and username. Key Requirements: - Design a modern, clean header for Instagram - Emphasis on Name/Username Skills/Experience: - Proficient in graphic design, especially for social media - Creative thinker with a keen eye for detail - Experience in creating headers for Instagram specifically, an advantage. I am looking for a combination of the person's image attached and their name (Oliver Hunter). See attached examples and also see attached the phot to be included in the header. The header will be used for Instagram, Facebook and Youtube.

I'm looking for a talented graphic designer to create a logo that will primarily serve for brand recognition. The style I'm particularly interested in is minimalist. It's essential that the final design is versatile and can be used across a variety of mediums, both online and in print. Key requirements: - A minimalist logo that focuses on enhancing brand recognition - Versatility for use across online platforms (websites, social media) and print materials (business cards, flyers) - Design that reflects a modern and sleek aesthetic Ideal skills and experience: - Proven experience in creating minimalist logos - Expertise in designing versatile logos suitable for both online and print use - Strong understanding of brand recognition principles and the rol...