Online marketing and sales job menlyn park jobs
...Facebook Ads, and Instagram Ads to help promote my new footwear brand. Target Audience: - The primary focus of the advertising campaign will be women. Primary Goal: - The primary goal of the campaign is to boost sales. Key Responsibilities: - Create and manage Google Ads, Facebook Ads, and Instagram Ads campaigns. - Optimize the campaigns to appeal to a female audience and drive sales. - Regularly monitor and report on campaign performance. Ideal Skills and Experience: - Proven experience in creating and managing successful advertising campaigns on Google Ads, Facebook Ads, and Instagram Ads. - A strong understanding of how to tailor advertising campaigns to appeal to a female demographic. - Experience in ...
I am looking for someone to take this logo that has been uploaded and make it look more professional. It is for a car part sales distribution company. We just need the redesign and a copy in several other formats for website/social media/packaging. Thank you in advance!
...business development, lead generation, sales, marketing, and client acquisition. This specialist will play an integral role in my technology industry project, a landscape that's always advancing. Responsibilities include: - Pinpointing potential clients, a task requiring extensive research skills. - Building and maintaining relationships with clients, a duty necessitating excellent interpersonal skills. - Managing and coordinating projects, calling for exemplary project management capabilities. The ideal candidate will be well-versed in generating leads and sales, employing their sales acumen to maximise profits. Additionally, they will be in charge of creating and implementing marketing strategies. This role r...
I'm in need of an expert who can handle both social media marketing and SEO for our business. Here's what the project entails: - Develop and implement a comprehensive social media strategy - Create engaging posts and content for various platforms - Monitor social media interactions and respond to customers - Optimize website for search engines - Improve website ranking in search results - Increase website traffic I'm looking for a professional with: - Proven experience in social media marketing and SEO - Strong knowledge of social media platforms like Facebook, Instagram, and Twitter - Familiarity with SEO techniques and tools - Ability to analyze and interpret web traffic data - Excellent communication...
...in the children's wooden toy industry, I am in need of a virtual assistant to help drive our B2B marketing efforts. The ideal candidate should have a strong marketing background and be able to communicate clearly and effectively in English. Key Responsibilities: - Assist in general marketing tasks - Devise and implement effective marketing strategies - Targeting B2B customers in the children's wooden toys sector - Help increase brand awareness and generate leads Your Experience: - Proven experience in marketing, particularly in B2B sectors - Proficiency in English is crucial, with an accent-free verbal and written communication - Familiarity with social media management, email marketing, and...
Please read the requirements before applying. I'm seeking a social media marketer who can help boost sales of my products through Facebook and Instagram. Key Project Details: - Focus: The primary platforms for this project are Facebook and Instagram, with emphasis on affiliate marketing. - Goal: The main objective is to increase my product sales. Ideal Candidate Profile: - Proven Experience: A track record of successful social media campaigns, specifically in driving product sales. - Platform Expertise: Proficiency in leveraging both Facebook and Instagram. Knowledge of affiliate marketing is must. - Strategic Thinker: Ability to devise a clear, effective roadmap to reach the sales target Brand name Starla jeweller...
...seasoned digital marketing professional with expertise in various areas to generate leads for my business within the professional demographic, aged 35-54. Key Responsibilities: - Develop a comprehensive social media marketing strategy to increase brand visibility and generate leads among professionals aged 35-54. - Implement effective search engine optimization (SEO) techniques to optimize our website for search engines and drive organic traffic from professionals. - Establish and manage an SMS marketing campaign to further target and engage the identified demographic. Skills and Experience: - A strong track record in creating and executing social media marketing campaigns that specifically target professionals. - ...
I'm in need of a specialist who is knowledgeable in managing and creating content specifically for Instagram. This job will involve: - Developing and uploading promotional posts consistently on a daily basis, ensuring that the content is engaging and drives followers to our site - Tracking analytics and performance of each post, ensuring they align with our marketing goals The ideal freelancer for this job should have: - Proven experience in managing Instagram accounts and creating promotional content - Understanding of Instagram SEO techniques and how to utilize them effectively - Excellent creativity and storytelling skills - Ability to post daily and monitor engagement activities Please include exa...
...experienced and dedicated affiliates to promote my video editing, thumbnail making, and designing service on a commission basis. The ideal candidates should have a strong background in digital marketing, affiliate management, or a related field. Key Requirements: - Proven track record of successful affiliate program management, specifically in the research or creative services niche. - Ability to devise and execute strategies for driving sales and conversions. Your responsibilities will include: - Recruiting new clients to join the program. - Analyzing performance, and identifying areas for growth. - Developing and delivering marketing strategies and promotional materials to facilitate sales. If you have an ...
...bottom for sample pictures), our goal is to create exquisite, unique (one of a kind), high quality furniture pieces for both the retail and supplier wholesale markets. As we embark on this new venture, we are seeking an experienced virtual “Consultant/COO” with expertise in all aspects of furniture development and production to assist us in strategizing, structure, and developing our very own manufacturing operations from the ground up, successfully launching our new production venture within the Dominican Republic. To ensure the success of our business, we need someone with in-depth knowledge of luxury furniture development, manufacturing processes, and operations, from initial design to the finished product requiring expertise development i...
I am looking for an experienced digital marketer for a promotional campaign aimed at raising brand awareness for a Demat account throughout India. This project specifically targets young professionals. Key tasks include: - Crafting and managing a compelling social media marketing strategy across different platforms. - Implementing an effective email marketing campaign to engage potential customers. The ideal freelancer for this job should have: - Profound experience in social media and email marketing. - A strong understanding of marketing strategies that appeal to young professionals. - Past experience in finance-related products will be a plus. I'm excited to see your innovative ideas to make this campaign successful.
I am in need of a c...required include: - Customer Data Management: The CRM should allow for detailed customer profiles, including contact information, purchase history, and notes on interactions. - Sales Tracking: It should be capable of tracking sales activities, opportunities, and providing sales performance reports. - Lead Management: The system should assist in lead collection, organization, and conversion tracking. Ideal candidates for this job should have: - Proven experience in developing web-based CRMs, preferably for small businesses - Proficiency in customer data management, sales tracking, and lead management - Strong communication skills to understand and deliver on specific business needs - Ability to des...
I'm looking for a skilled Laravel and Vue JS developer to create a real-time Sales Report. Key Features: - The main feature of the report is the ability to display sales data by product. - The data for the report comes from an existing database, so the ideal candidate should be comfortable working with database integration. Key Requirements: - You will need to ensure that the report updates in real-time as transactions happen. - The data presentation should be clear and user-friendly. Ideal Skills and Experience: - Strong knowledge of Laravel and Vue JS is essential. - Prior experience with real-time data updates and database integration. - Experience in creating sales reports or similar data-driven projects would be a plus.
Are you a persuasive sales and marketing professional with a proven track record of driving enrollment and converting leads into customers? We're searching for a talented individual to join our team and spearhead the promotion and sales of our esteemed stock market course. Role: Sales & Marketing Specialist for Stock Market Course About Us: At Finance Fit, we're dedicated to providing top-notch education and resources to individuals interested in mastering the art of stock market investing. Our comprehensive course offers unparalleled insights, strategies, and guidance to empower students to succeed in the ever-changing world of finance. About the Role: As our Sales & Marketing S...
...requires a deep understanding of Amazon’s Seller Central and FBA system to help optimize our product listings, streamline inventory management, and craft effective advertising and promotional campaigns. Responsibilities: - Optimize product listings to boost visibility and increase conversion rates. - Design and implement inventory management strategies to avoid stockouts and reduce storage costs. - Develop and oversee advertising and promotional initiatives to enhance sales and attract more traffic to our listings. - Requirements: - Demonstrated success as an Amazon FBA expert, evidenced by past project achievements. - Comprehensive knowledge of the Seller Central platform and FBA processes. - Excelle...
I'm currently in need of a talented Sales Executive to sell our range of Cloud Services. Key Responsibilities: - Drive sales for our Cloud Services offering to both new and existing clients - Develop effective sales strategies - Understand the client's needs and propose relevant solutions Ideal Skills and Experience: - Some previous experience selling Cloud Services or similar IT services. While extensive experience is preferred, it's not a must. - Knowledge of the IT services market - Exceptional communication and negotiation skills This is a fantastic opportunity to join a dynamic environment, where your impact will be visible and highly valued. Let's connect if you share the same passion for technology ...
I'm looking to design my website to give it a modern and minimalist look. It's an informational website, and I need it to be more user-friendly and engaging. It is for a Private Equity fund so needs to exude confidence, sophistication and elegant - think Mayfair / Park Lane. Key requirements include: - UI/UX Design: The new design should be clean, modern, and minimalistic, in line with my brand. - Contact Form: The website should have a user-friendly contact form for visitors to get in touch with me. - Subscription Sign-up: I want to enable visitors to subscribe to newsletters or updates from the site. - Project Updates: I also need a feature that allows me to post project updates, including videos and photos. - May do a client ar...
I'm looking for a proficient Ruby on Rails developer for an online marketplace Ideal Skills: * Strong experience in Ruby on Rails * Prior experience with online marketplace platforms * Knowledge of API integrations (MAP TRANSLATOR PAYMENTS OTP) Please ensure you have these skills and experience before placing a bid, as it will be a key determinant in my selection process. I'm looking forward to working with a professional who can help enhance my platform's functionalities.
...Here are a few skills and experiences the ideal candidate must possess: - Mastery in web application building, with a good understanding of the available tools and technologies. - A track record in developing and launching successful web applications. - Problem-solving aptitude, and the skill to come up with creative solutions to any hitches encountered during the process. - Adequate knowledge to suggest and implement functionalities as the project advances as the specifics were not provided at the outset. The main aim and specific functionalities of the web application are :- I need a software done for my auto repair shop business with the following requirements: 1. Inventory Management: Track auto parts and supplies in stock. Automat...
I need a skilled digital marketing specialist to drive visibility for my resort focusing primarily on families and adventure seekers. Responsibilities will be: • Managing social media marketing to engage potential guests. • Implement keyword optimization practices for our website. • Using SEO techniques to increase our website's visibility on search engines. Ideal candidates should have prior experience in digital marketing, strong knowledge of keyword optimization and a proven track record in increasing website traffic through SEO.
...this campaign is to increase the subscriber count on the channel. Key Responsibilities: - Devise and implement effective strategies for channel promotion. - Create a solid network of potential subscribers. - Regularly monitor and evaluate the performance of the promotional activities. Ideal Skills and Experience: - Proven experience in network marketing, particularly in the digital space. - Deep understanding of YouTube platform dynamics and algorithms. - Strong analytical skills to evaluate the effectiveness of different marketing strategies. - Excellent communication and networking abilities. Please note that the content posted on the channel is primarily motivational in nature. Your job will be to attract subscribers who are ...
I am looking for a skilled Instagram marketer from MUMBAI who un...looking for a skilled Instagram marketer from MUMBAI who understands the preferences and behaviors of adults aged 25-50, the primary target audience for this project. The task requires developing engaging content that showcases and demonstrates various products, thereby creating interest and driving engagement. Key Responsibilities: - Create compelling product showcase and demonstration materials - Develop posting schedules - Analyze engagement data and provide recommendations for improvements Ideal Candidate: - Proficient in Instagram marketing - Has a strong understanding of engagement tactics for an adult audience - Proven track record of using product showcases and...
...to boost sales. Therefore, I'm looking for someone who can make these enhancements in a way that ensures a significant increase in conversion rates and overall sales volume. Ideal candidates should have a strong background in e-commerce and digital marketing, with a deep understanding of user interface design, payment systems, product recommendation algorithms, and social media integration. Experience in managing Google Business profiles, reviews, and creating effective marketing campaigns is highly desirable. The ability to understand and deliver on the main goal of this project - increasing sales - is critical. I am looking for someone to do the following tasks for me: 1. Instagram, Facebook, TikTok, an...
I'm looking for a skilled wri...details: - Word Count: The paper should be a minimum of 50 pages. I'm looking for detailed, well-researched content. It should also have a Turnitin plagiarism score below 25% and 0% Ai. - Deadline: The paper needs to be completed within 1 month. - Citation Style: The paper should follow APA citation style. Ideal candidate for this project should have: - A strong background in Machine Learning, Business Intelligence, E-commerce, or a related field. - Exceptional research and writing skills. Previous experience in academic writing will be a plus. - Proficiency in APA citation style. - Familiarity with Turnitin and AI checking tools. Please include samples of your previous academic writing in your proposal, along with an ove...
...solutions provider, offering a range of services including web design, digital marketing, and software development. We aim to empower businesses with innovative digital strategies and cutting-edge technology solutions. Design Objectives: - Create a distinctive and memorable logo that reflects the essence of RTPL Digital. - Communicate professionalism, creativity, and innovation. - Ensure versatility for various applications, including web, print, and digital media. Target Audience: - Small to medium-sized businesses seeking digital transformation. - Startups looking for comprehensive digital solutions. - Entrepreneurs and business owners interested in expanding their online presence. Design Inspiration: - Clean and mod...
I'm looking for a dynamic professional to increas...professional to increase both my website traffic and sales specifically targeted towards families with children. Key Responsibilities: - Create and implement strategies to boost online traffic. - Design effective marketing tactics to increase sales of toys and games. Ideal candidate: - Proven experience in targeting families with young kids. - Expert in creating engaging content related to kids toys. - Strong understanding of monitoring and interpreting website analytics. - Proven success in driving sales within the toy industry. - Strong SEO, social media and digital marketing skills to reach a wider audience. The goal is to make my toy and game...
...bring in more sales by making our customer interaction smooth and effective. Key Responsibilities: - Analyze user feedback: You'll be responsible for analyzing the user feedback and finding out the areas where our communication with customers can be better. - Suggest and Implement Changes: After analyzing the feedback, you will need to come up with suggestions on how we can improve and then implement these changes effectively. - Monitor the Results: It will be your duty to monitor the results of the changes made and assess how they have affected the user experience and customer communication. Skills & Experience: - Proven experience in User Experience: A background in improving user experience is a must for this role. - Strong ...
I'm searching for a savvy marketing guru with extensive knowledge and experience in gym software promotion. I need someone who can advertise my gym software mainly via a gym visit, and leverage their know-how in engaging potential customers. Key requirements for the project include: - Proficiency in creating and managing effective social media advertising campaigns. - Experience in email marketing to ensure we optimize this channel. - Capability to initiate influencer partnerships that convert. - Not required but someone with a network of local gym related influencers will be given priority. Additionally, one of the big selling points of my software is the full suite of features it offers: - Membership management - Attendance tracking - Class ...
I'm in need of a skilled Mailchimp expert who can help me create an efficient campaign to generate leads and subscribers from the general public. - Your primary task will be to design and set up a compelling email series that is centered around promotional offers. - A solid understanding of email marketing best practices and Mailchimp's features is crucial for this project. - Experience in creating lead generation campaigns for a general audience is a plus. - The ability to drive engagement and conversions through email marketing is highly valued. If you have a track record of converting email recipients into leads and subscribers, I'd be interested in hearing from you. Please include examples of previous successful Mailch...
...specifically focused on GenAI, SAP Fiori, and SAP BPT. The main goal of this project is to generate leads and conversions from SAP consultants and developers. Additionally creating content for the organisations website as well as other social media platforms Knowledge of Wordpress is beneficial Key responsibilities include: - Developing original and engaging content that is tailored to SAP customers and large enterprise industries running SAP -Knowlegde on SAP Migration - Creating a professional LinkedIn business page showcasing our expertise in GenAI, SAP Fiori, and SAP BPT - Implementing a strategy to generate leads and convert them into customers The ideal candidate for this project should have: - Proven experience in managing Li...
I'm in need of a professional who can help me analyze my sales data. I want the analysis presented in charts and graphs for better visual understanding. Key points: - Analyze sales data to identify trends - Present the analysis using charts and graphs Although we do not require any specific statistical analysis or models to be applied, the ability to perform trend analysis would be beneficial. The ideal candidate for this job is someone who has: - Experience in analyzing sales data - Proficient in creating charts and graphs - Knowledge of trend analysis Your help in this project would be greatly appreciated.
...looking for a skilled sales and client service specialist to assist in improving our lead generation and customer relationship management processes. Currently, we generate leads through cold calling, networking, digital marketing, and advertising. The end goal is to cultivate client relationships and convert into profitable business opportunities. Tasks Involved: - Fine-tune our current lead generation strategies - Develop or advise on CRM strategies. Ideal Skills: - proven experience in sales and customer relationship management - practical knowledge of digital marketing - expertise in cold calling and networking Note: Although it is not explicitly required, the use or understanding of any automation tools or C...
I'm looking for a social media expert to help me get my brand off the ground by creating and managing both Instagram and TikTok accounts. Key Responsibilities: - Develop a consistent and engaging content strategy for both platforms, with a focus on entertaining content. - Manage the day-to-day posting, engagement, and community management on both Instagram and TikTok. - Monitor the performance of each platform and adjust the content strategy accordingly to optimize reach and engagement. Ideal Skills and Experience: - Proven experience in managing and growing both Instagram and TikTok accounts. - A strong understanding of social media trends and best practices. - Excellent copywriting and content cre...
I need a skilled Photoshop designer to create a print-ready catalog. This project involves designing 61 professional and appealing photos of cotton products. Key Requirements: - The catalog should meet the marketing needs of cotton products. - The design needs to be ready for print. - The vision is to create a visually appealing catalog that captivates the interest of potential customers. Ideal Candidate: - Proficient in Photoshop and experienced in designing catalogs. - Skilled in creating high-quality product photos. - Able to work efficiently and deliver a satisfactory result within the stipulated time frame.
...Android, using Kotlin and Firebase. This application will not just be an order tracking platform, but a suite that includes features such as: - Order Management: This core function should not only create and track orders, but also be equipped to handle special requests and customizations from customers. - Multi User System: The system should support multiple user logins with varying access rights. - Point of Sale (POS): The system should have integrated POS capabilities - Printing: Thermal Print functionality is a must-have in order to generate customer bills and other essential hard copies. -Reports - sales report, profit etc. The preferred candidate would have prior experience in Kotlin and Firebase applications. Proficiency in creating An...
...ultimate goal is to boost product sales through a visually appealing, modern design. Key Elements: - Promotional Banner: The landing page should have an eye-catching promotional banner that draws visitors in. - Featured Products: It's crucial to display our top selling or newly launched products in an attractive way that encourages click-throughs and ultimately, purchases. Ideal skills and experience: - Proven track record in Shopify web design, with a strong portfolio of modern and attractive landing pages. - Understanding of e-commerce principles and what drives conversions. - Creative flair with the ability to understand and reflect a brand's identity in the design. - Excellent layout and user experience design skills. Y...
I am searching for an experienced and dedicated social media marketer who can help my business reach its goals on Facebook and LinkedIn. Key Responsibilities: - Increase brand awareness among small and medium businesses through creative and consistent content. - Drive website traffic and generate leads using strategic posts and ads. - Understand and target small and medium enterprises effectively with tailored content. IdealSkills and Experience: - Proven experience in B2B social media marketing, particularly on Facebook and LinkedIn. - Ability to understand and interpret analytics for performance improvement. - Previous work with small to medium businesses is a plus. Takeoff with us on this exciting...
I'm seeking a partner well-versed in mobile telephony. The successful applicant will support my personal project by clarifying the mechanics of sending promotional content via bulk SMS. With your experience in telecommunication and bulk SMS provider services, your insights will be invaluable to me. Specific tasks may include: - Explaining the options available for sending SMS in bulk - answering questions on transport methods and filtering methods as well as encoding questions Previous experience in mobile marketing or telecommunication industries is a huge plus.
...me with sales activities, it's 2hours task daily. Commission based. Your primary focus will be to go to the shop and do redeeming of cards. we are a Wholesale traders. You don't need to come with a ready-made sales strategy, but you should be able to follow directions and take initiative. Experience in sales, particularly in a physical store setting, would be a plus. You need to be proactive, excellent at communication and a quick learner. Your tasks will involve: - Conducting sales activities - Reporting on sales activities and results -being on time. As a Virtual Assistant, you'll mostly be working remotely. However, I may need you to visit the physical store occasionally. so please consider your loc...
...partners: ①Find Shopify experts, UGC video makers, etc. on Fiverr who are exposed to e-commerce (main market is Northern Europe) and are willing to do Scaleorder branding in their circles or bring the first customer to Scaleorder; ② Finding Facebook groups that are willing to brand Scaleorder in their circles or bring the first customer without posting in the group; ③ Find Youtuber celebrities so that they are willing to do video co-operation and can promote our platform in their live broadcasts and videos; ④ Looking for Winnning products website (we will provide the website address), so that it is willing to co-operate to establish an affiliate relationship, and put our APP on its website to promote; ⑤ Look for Shopify APP (we will provide the website addre...
...freelancers who have created and managed accounts on Indeed. The project involves setting up my Indeed employer account and posting job listings. The ideal candidate should also be skilled in optimizing the account for better visibility. Key Requirements: 1. Indeed Account Setup: You will be required to create my employer account on Indeed and handle all the setup processes. 2. Job Posting: I need help with posting contract positions on the platform. 3. Account Optimization: A crucial part of this project is to optimize the account and the job postings for better visibility. This includes considering SEO and other relevant strategies to attract potential candidates. Ideal Skills and Experience: - Proficient in Indeed platf...
I'm looking for skilled network promoters to help me with my project. I will need assistance with social media promotion and content marketing. Key Responsibilities: - Social Media Promotion: I'm specifically looking to target Facebook and Instagram. - Content Marketing: You'll be responsible for creating engaging content that will help to increase my network's visibility. Ideal Skills: - In-depth knowledge and experience in social media promotion, particularly on Facebook and Instagram. - Proven track record in content marketing. - Excellent communication skills and a good understanding of how to interact with different audiences.
I ...who can provide insightful consultation about various Instagram marketing tools like , Jolie instamator, , or instainfantry. Personal usage is the intent with a prime focus to boost my follower count on Instagram. Key Requirements: - Extensive experience in Instagram marketing - Thorough knowledge or direct experience with , Jolie instamator, , or instainfantry - Proven track record of increasing Instagram follower count Your role will involve: - Guiding me on effectively using these tools - Demonstrating the best practices for these tools - Suggesting features tailored for follower growth If you have a knack for social media marketing on Instagram and have used the mentioned tools, this is an opportunity for you.
As an online service provider, I'm seeking a skilled salesperson with a particular focus on B2B sales. The objective is to promote and sell our services to potential clients. Key Responsibilities: - Conduct B2B sales for our services - Develop and maintain constructive relationships with clients Skills Required: - Proven experience in B2B sales, ideally with services - Excellent communication skills - Ability to understand and communicate the value of our services to prospective clients Preferred Channels: - Email: Proficiency in composing and sending engaging emails to potential clients. - LinkedIn: Capability to effectively utilize LinkedIn for outreach and connection building. The ideal candidate must have a deep u...
I'm looking for a talented designer to create an icon-based logo that will primarily be used for marketing purposes. You'll bring your creativity and professional insight to the project, delivering a design that speaks to my brand's essence. In particular, the logo needs to: - Have a unique, non-textual icon at its core - Feel professional, resonating with my target audience Ideal experience: - Previous work on icon-based logo design - A portfolio demonstrating ability to evoke a professional tone in design.
I'm in need of a detailed market research report on the golf industry. I specifically want to concentrate on golfer demographics. This study should include an analysis of golf equipment sales, emerging golf course trends, and golfers' preferences. More importantly, it should evaluate how these aspects are influenced by competition in the industry and general market trends. If you have experience conducting market research, especially in the sports industry, I'd like to hear from you. Your report will be valuable in strategic planning for a business venture in the golf world. Skills required: - Market research - Data analysis - Competitor analysis - Understanding of golf industry.
...requires a digital marketing expert to create our logo and manage our social media accounts. Key Responsibilities: - Develop a unique, creative and professional logo for our business, in line with our image and values. - Create and implement a digital marketing strategy to increase brand awareness and engagement. - Manage our social media accounts (primarily Instagram and Facebook) ensuring they are updated with relevant content regularly. - Review and improve our current SEO practices to enhance our visibility on search engines. We're looking for someone who: - Has a proven track record in both logo design and digital marketing, with at least 3 years of experience in each. - Is proficient in using des...
conversion modeling / predictive analytics. The whole department is transitioning to DataBricks. I need help with creating conversion models using pyspark. Compare the results to last year and what could have been a better approach.
I run an instant grass company in South Africa, where we work on farming, delivering, and installing Kikuyu and LM Grass. Currently, I require a professional to set up the Bigin CRM system (Zoho) for my company. It should cater to 1-5 users. Key functionalities I'm looking for include: - Customer management - Task management - Sales funnel tracking - Importing leads from online platforms In terms of online platforms, the successful freelancer should set up importing leads from Facebook Ads, Google Ads, and our website contact forms. Ideally, you'll be experienced in CRM system setups and the Zoho platform. An understanding of online marketing platforms and lead generation will also be beneficial for this ...
