Create facebook apps jobs

...popular brand, we are seeking a skilled fashion-oriented content creator who can bring our brand to life on both Facebook and WhatsApp. - You must pe fluent in Spanish, and be available to work in Spain's time. - You will be primarily responsible for developing engaging fashion blog posts that will capture the attention and interest of our followers on both platforms. - Unfortunately, we cannot provide specifics on the target audience, so we require someone who's flexible and adept at creating content that appeals to diverse groups. Ideal candidates will have: - Excellent writing skills, requiring minimal edits - Previous experience in content creation for both Facebook and WhatsApp - Ability to understand and interpret our brand's voice and style...

I'm seeking an experienced Android developer to create an application that includes integration with Facebook and Instagram. Although I didn't specify design preferences for the user interface, I'd appreciate a modern, user-friendly interface. Ideal skills required for the project: - Proficiency in Android development - Experience with social media APIs, particularly Facebook and Instagram. - Ability to create an intuitive, easy-to-navigate user interface. This project will require a clear understanding of social media integration and how to effectively implement it within an app's framework. It will not only be about incorporating the platforms into the app, but also ensuring the integration adds value to the end-user experience.

I am in need of a talented graphic designer to create engaging social media ads for Facebook and Instagram. The project involves taking my concepts and transforming them into visually appealing and effective advertisements. Ideal Skills And Experience: - Proficiency in graphic design software - Experience in creating social media advertisements. - Strong understanding of principles in designs to create engaging and persuasive visuals. - Knowledge of Facebook and Instagram advertising guidelines. Your creative input is definitely welcomed in this project. I look forward to transforming my ideas into stunning ads with your skills!

I need to create a Lambda function in Java along with scripts to deploy it on AWS. I wrote detailed requirements document. You need to read this document first and make sure you understand all requirements in detail. The agreed price will be paid if all requirements are fulfilled. I need the project finished at May 6, 2024.

...insights and prioritize improvements to enhance user experience and app functionality. 4. Enhance App Features: Collaborate with our development team to implement necessary updates, enhancements, and new features based on the findings from app analysis and user feedback. Ensure that all changes align with the app's overall goals and objectives. Requirements: - Proven experience in marketing mobile apps, preferably in the fitness or health industry. - Expertise in app store optimization (ASO) techniques and strategies. - Strong analytical skills with the ability to interpret app performance data and user feedback. - Creative thinker with a track record of implementing successful marketing campaigns. - Proficiency in using analytics tools and platforms for app performance tr...

I require assistance in addressing an issue with the Facebook login in my Android app. Key Requirements: - Troubleshoot and resolve issues with Facebook authentication within an Android app - Ensure that the login process works smoothly and without any hitches - Experience in resolving similar issues in the past would be highly beneficial - A good understanding of the Facebook API and how it integrates within an Android app Please provide your relevant experience in this area when applying.

I have a Power BI file that is insanely slow and unusable. It has some glitch that has drastically slowed it down and cannot be resoled. So I need this file to be recreated in a superfast and fully efficient Excel by using formulas and VBA codes. More details to be share with winner.

I'm looking for a well-experienced web designer to create a bold and colorful landing page for my social media marketing campaigns, primarily targeting Facebook and Instagram. The design should not only attract viewers but also encourage them to fill out a form, which will be its primary purpose. Key requirements: - Significant experience in landing page design. - Strong understanding of 'bold and colorful' aesthetic. - Knowledge of effective strategies to encourage form completion. - Preferably some experience or understanding of social media marketing on Facebook and Instagram. The end goal is maximizing client engagement through an effective, visually appealing landing page design that promotes user action. Please include in your bid examples of pr...

I am in need of a competent Facebook Ads Manager with a flair for creating highly enticing ads that will act as lead magnets. The target here are Spanish-speaking international investors, therefore fluency in Spanish is required. Key roles: - Create engaging and compelling FB ads - Target ads to Spanish-speaking international investors - Closely monitor ads to ensure high lead generation The ideal freelancer would have significant experience handling FB ad campaigns, particularly those aimed at generating leads and are in Spanish. Their portfolio would exhibit a strong track record with a similar target audience. Knowledge in investment and finance sector will be a bonus point. With the right skills and mindset, this could turn into a long-term working relationship. Are ...

hello, i am looking for a teacher who can teach me how to use AI Technology for changing face - AI Technology, Free apps - Purpose = i want to make 5 minutes video, only to input to my zoom backround so that i can change my face for zoom meeting attending only. It is not for heavy editting. how we work - Teach me Via Zoom ( 0ffcam) , 30 minutes and share screen, show me how to do it

I'm looking for a talented animator who can take a simple splash screen designed in Figma and convert it to an animated Lottie JSON file. This animation will be used in a mobile app, and it should be engaging, appealing, and have a smooth transition. Key Requirements: - Transforming a simple Figma splash screen...Experience: - Proficiency in Figma for asset extraction and animation design - Experience in creating Lottie JSON files - Familiarity with mobile app animation guidelines and best practices - Strong attention to detail to ensure the animation is visually appealing and seamless. Please include examples of your previous animation work, particularly if you have experience creating animations for mobile apps. I'm looking for someone who can deliver high-quality work...

...looking for a skilled mobile app developer to create an extensive mobile app that enables users to buy groceries from their preferred grocery stores. The app should support both iOS and Android platforms. Key Requirements: - The app should allow users to browse and purchase groceries from various stores. - Stores should be able to register themselves on the app through an integrated dashboard. - The app should support multiple payment methods for a seamless checkout experience. - It should be well-structured, user-friendly, secure, and have a responsive design for both platforms. - I require the app to have a clean and modern design. Ideal Skills and Experience: - Experience in creating mobile e-commerce applications. - Proficiency in building apps for both iOS and Andro...

...social media platforms. - **Platforms:** I'm looking to design posts for Facebook, Instagram, Twitter, and Google. Experience in designing for these platforms is a plus. - **Design Elements:** It's important to me that the posts have an innovative touch, with a focus on elements like typography, color scheme, and images. - **Tone & Mood:** The overall tone of the posts should be professional. It's crucial that the designer can infuse creativity and innovation while keeping the posts suitable for a professional audience. Ideal Skills & Experience: - Proficiency in graphic design and social media designing - Strong understanding of typography, color theory, and image selection - Prior experience in creating posts for Facebook, Instagram, Twitter, a...

We are a UK based jewellery business looking to escalate my sales significantly using Social Media Advertising. My preference leans towards two major platforms - Facebook and Instagram. Key deliverables for this project will include: - Strategic planning and execution of sales-driven ads on Facebook and Instagram. - Frequent advertisement monitoring and adjustment based on performance. Suitable freelancers for this job will have: - Proven experience in successful sales-driven social media advertising. - Comprehensive knowledge of Facebook and Instagram ad algorithms. - Exceptional analytical skills to track and enhance ad performance. In-depth understanding of the best practices for these platforms is a must. The ultimate goal is to increase sales, therefore, yo...

Create and upload learning materials (possible with ai) I am looking for a freelancer to create and upload teaching material for my new company. This person does not need to have any previous experience as the work will be very easy with the help of canva and ai. Task list: Task 1 Research 1. Research and learn how tpt works 2. research how keywords and course design work (find research tools) 3. research trends and what sells on tpt Recommended sources: YouTube videos and online articles Task 2: Create materials 1. Research what is selling, what is trending and what topics have little competition but are being searched for (use tools from step 2 or the number of search results on tpt for specific keywords). 2. Create a teaching resource based on your researc...

I'm looking for an expert in Facebook (business) and Instagram to assist me with setting up my FB business portfolio and connecting it with my IG account. The primary goal of this setup is to drive sales or leads. Key Tasks: - Setting up a Facebook Business portfolio, including all necessary assets and materials. - Connecting the Facebook Business portfolio with Instagram. - Retrieve advertisement money back from a Business Page that has been deleted by FB. Ideal Skills: - Proven experience in setting up and managing FB business portfolios - Strong understanding of Instagram and its integration with Facebook - Track record of driving sales or leads through social media If you have a proven track record of setting up and managing Facebook Business ...

The purpose of the project to get the Meta app a...with our custom solution. We need this app to use with FS poster/ Our Custom Solution which is WP plugin to share our product posts that are listed on our site PopTribe to our pages/groups on Facebook. Request advanced access and get approval/verification for such permissions is required: - public_Profile - pages_manage_posts - pages_read_engagement - pages_read_user_content - business_management - pages_show_list Note:
 We’re developing our customer WP plugin which we use with above verified app to do auto posting of products posts that are listed on our site PopTribe to our pages/groups on facebook.
 Keep it touch with Amandeep & Aneeq if you need any assistance regarding the plugin that we’re develo...

I'm looking for a highly skilled and experienced social media marketing team to boost our brand's presence across Facebook and Instagram. Our goal is to significantly increase brand awareness, drive traffic to our website, and generate quality leads. Key Responsibilities: - Create and execute a comprehensive social media strategy focusing on Facebook and Instagram - Consistently monitor and report on campaign performance, making necessary adjustments to improve results - Understand and target the campaign towards Millennials, Parents, and Business Professionals Ideal candidates will have: - Proven experience managing successful social media campaigns, particularly on Facebook and Instagram - Strong understanding of different target audiences and how...

I'm looking for an app developer with proven experience in creating appointment apps. Key Project Details: - I require an appointment app . This will be the primary platform for the app. - Your previous experience in creating similar apps is crucial to the success of this project. Please provide details of your past work. Additional Information: - I haven't finalized a specific design for the app yet. As such, I'm open to ideas and suggestions you may have based on your experience in developing appointment apps. - The app will need to have a user-friendly interface and be easy to navigate. Ideal Skills and Experience: - Proven experience in developing appointment apps, with a strong portfolio demonstrating this. - Proficient in iOS and androi...

I'm looking for a skilled individual to assist with my social media presence on Facebook and Instagram. Key Requirements: - Content Creation: Your primary responsibility will be to create engaging content that resonates with our target audience. This will include crafting posts, stories, and potentially videos. - Audience Engagement: You'll also need to interact with our followers. This involves responding to comments and messages, as well as encouraging discussions and participation. Our Target Audience: - Generation Z: As a company, we're looking to attract the younger demographic, so understanding their preferences and habits is crucial. - Business Professionals: In addition to Gen Z, we also want to appeal to a more mature, professional crowd. This mean...

...proficient in PHP Laravel for backend operations and Tailwind CSS and Vue.js for frontend tasks to enhance my webapp's functionality. Key Task: - Refine and automate Facebook sharing validation. Job Features: - Implement an auto-validation function using Facebook API to verify whether a shared content from the webapp to Facebook has actually been posted. - link this validated action with a coin reward function within the webapp. The goal is to validate if the content was actually reshared by our user before our system award them coins Required Skills : - Expertise in PHP Laravel, Tailwind CSS, and Vue.js - Proven experience with Facebook API - Familiarity with developing reward mechanisms within a webapp - Strong attention to details - Excellent pr...

...developer to create a fully-automated program for me that operates on a Windows platform. This program's primary purpose will be to log in to Facebook accounts provided by me and engage with a specific post's link also provided. The engagement should include likes, comments, and shares, and there should be an option to track and verify these actions. Skill and Experience Requirements: - Excellent knowledge of Python programming - Familiarity with social media API, especially Facebook's API - Experience in developing automated tools on a Windows platform - Knowledge of web scraping and automation - Great problem-solving and debugging skills I expect the resultant tool to be user-friendly, efficient, and free from bugs or errors. As this task involves potent...

This is for healthcare and is like an electronic medical record. This does NOT involve pork, profanity, music, tobacco, alcohol, pornography, religion or drugs. You will be paid for your ability to connect all the apps, create automations, and when needed code connections with workflows. Timeline: 4-6 weeks You will be paid a one time fee to make the project and a quarterly maintenance fee, as well. QUESTIONS 1. How many projects have you built with Zoho? 2. How many have been in the healthcare space? 3. Please send me any links/urls to see your past work in Zoho

I am in need of a skilled Social Media Manager to handle our Facebook and Instagram accounts. The primary goal of this role will be to increase brand awareness and generate leads among professionals aged 18-60. Key Responsibilities: - Develop a comprehensive social media strategy for Facebook and Instagram - Create engaging and relevant content that resonates with our target audience - Monitor and respond to comments, messages, and mentions in a timely manner - Regularly analyze social media performance to optimize campaigns and drive results Skills and Experience: - Proven experience in managing social media platforms, particularly Facebook and Instagram - Strong understanding of social media marketing strategies and best practices - Excellent written and ve...

I'm looking for a skilled Flutter developer to help in creating an android application. Since I skipped discussing specific features, you are free to propose ideas that will make the app highly functional and user-friendly. Key requirements include: - Experience in Flutter Development - Proven track record showing the apps you have developed before - Ability to provide a comprehensive project proposal Demonstrate your understanding of these requirements in your application. I'm looking forward to your innovative project proposals.

...proficient data extraction specialist who can effectively collect details from 8,000 Facebook group members for market research purposes. Your main task will involve extracting the following data: - Member's name - Current job title - Date of group membership - Page URL Key Project Requirements: - All data must be scraped without violating Facebook's terms of service. - Information needs to be organized according to the date of joining the group. - Extracted data should be handed over in the form of an Excel spreadsheet. Skills and Experience: - You need to have proven experience in data scraping, particularly from social media sites like Facebook. - Good knowledge of Excel is required. - Familiarity with the Facebook platform and its data privacy r...

I have an existing Android app built with Java that I need to be converted to an equivalent iOS app. Key Requirements: - Conversion of Android app to an iOS app - Supporting both iPhone and iPad Ideal Skills and Experience: - Proficient in Java and Swift - Experience in developing for both Android and iOS - Previo... Key Requirements: - Conversion of Android app to an iOS app - Supporting both iPhone and iPad Ideal Skills and Experience: - Proficient in Java and Swift - Experience in developing for both Android and iOS - Previous experience with app porting - Solid understanding of both Material Design and Apple's design principles. Please check the following android app.. Here you don't need to port games portion.

I'm in urgent need of an Android developer to help me implement an Free trial subscripti...subscription model for my app. Key Requirements: Looking for experienced Android developer to fix the issue with Free trial subscriptions implementation. We have published and app that has free trial. All the free trials are getting to "Payment pending " state. We want developer to understand the issue and fix Please check the app here before you bid and discuss Ideal Candidate: - Proven experience working with Android subscriptions. - Familiarity with in-app purchases and subscription models. - Able to work under tight deadlines. - Experience in implementing exclusive content and ad-free experiences for subscribers is a plus.

I seek an experienced graphic designer for transforming our company's digital presence via stunning LinkedIn and Facebook banners. It's important to us to: - Elevate and promote the brand awareness of 'The Digi Marketing Clinic' - Adhere strictly to our branding guidelines during design Your creativity is welcomed, however, please respect our pre-established branding vision. Ideal candidates will have experience in graphic design with a knack for branding and visual storytelling in the digital realm. Proven success with similar tasks will set your application apart. Let's create something memorable together!

...project is to integrate printing options into the store. We have a customized products website and recently moved from woocommerce to shopify. We are having issues with the form (Globo) we are using for people to start their purchase. It is not allowing us to easily use upsell apps and conflicting with other apps. It is a multilingual site english and arabic. We are looking for an expert who has great experience working with customized products and with Globo and other apps and knows very well the ecosystem of which apps conflict with each other and can find quick solution (including coding). We need you to find and implement better solutions for our shopify and are looking for a long-term relationship where we can work together. Please start the job wi...

I need a diligent Social Media executive who can manage my Social Accounts accounts. Key Responsibilities: - Creating and posting content. - The type of content to be posted will be promotional product posts and informative industry-related articles. Skills and Experience Required: - Expertise in using Facebook, Instagram, and Linkedin. - Proven track record of managing successful social media campaigns. - Excellent content creation skills, particularly for promotional product posts and informative industry-related articles. - Able to commit to a thrice-a-week posting schedule. I'm looking for someone who can engage my audience, build a stronger online presence, and promote my products effectively.

I'm looking for a Social Media Marketing Specialist who can help me boost my online sales and brand recognition, focusing primarily on Facebook and Instagram. Key Responsibilities: - Create a tailored social media strategy to effectively engage Professionals aged 25-40, with the ultimate goal of generating leads and increasing sales. - Regularly create and publish engaging content specific to each platform, ensuring that it resonates with the target demographic and drives traffic to our website. Ideal Candidate: - Proven experience and a successful track record in social media marketing, particularly with Facebook and Instagram. - A strong understanding of how to cultivate an online presence that appeals to young Professionals. - Excellent written and co...

As the owner of an established mobile app, I'm in pursuit of a professional who can strengthen its visibility on app store search engines. Main task at hand would be: - Improving visibility on various app stores...expertise in boosting user retention via SEO, I'd love to consider your service. In addition, if you could: 1. App Title and description optimisation for top 5 high search volume keywords. 2. Bid optimisation 3. Error rectification - why app is not appearing on the app store 4. Competition analysis 5. Reviews analysis 6. Mokups and apps analysis after installation and the errors rectification how app is working 7. Video script suggest If you've done this successfully for apps that have been live for more than a year, this is your chance to shine. L...

I'm in need of a skilled developer to create a sports betting app website that primarily focuses on live betting. The main sport that should be covered is Cricket. Key Features: - Live Betting: The app should enable users to place bets on Cricket matches in real-time. The app should support live updates and odds for various events within a match. - User Registration: Implement a user registration system that allows for safe and secure user accounts. This includes account creation, verification, and management. - Payment Integration: The app should support secure payment methods for users to deposit funds into their accounts and withdraw their winnings. Ideal Skills and Experience: - Proficient in web development, particularly in creating betting apps or platforms - Pri...

I would like to establish the brand identity for So what is Do you know Strava - the online training platform? We would like to bring more life to the users strava feed, by enriching the users workout - and hopefully by our enrichment they'll receive more kudos. Kudos is similar to the facebook like - a thumbs up on the workout For this i need some basic brand guidelines: - Font types to be used - colors - Primary and secondary colors. - icon - logo - I think this should be like the icon but with the text "" 2 Logo with taglines - the same as above but with the taglines: - bring more kudos to your strava workouts - stand out in the strava feed I expect the user to clearly see that my service is related to strava, but it is not

I'm in need of a proficient developer who can create a Firefox Add-On in JavaScript. The primary function of this add-on will be to scrape 5 different elements on a website.

I have about 120 time-lapse photos that I need compiled into a 30-second video. The video should be: - Displayed in a resolution of 1080p - No sound is required for this project - The pace of the video should be medium and rhythmic The ideal freelancer for this project would be someone with experience in video editing, particularly with time-lapse photos. They should be comfortable working with these specifications and able to deliver a high-quality final product.

I need a specialist in creating Zaps on Zapier to automate my workflow. The main tasks include: - Automating data entry. - Auto send emails to selected email addresses, based on the trigger - Integrating multiple apps, most importantly Outlook, Instagram, and Facebook. The zap triggers should be designed to: - Send emails to selected contacts after the trigger - Post contents according to a predefined schedule. Ideal bidder should understand how to integrate and troubleshoot these specific apps and should have experience with automating tasks using Zapier. Knowledge in handling email notifications and handling data entries is also a must for this project.

...the steps:- a) Excel file containing Product url list of about 300 products, all from the same website b) We should be able to run a macro etc, which we need to do multiple times daily c) When we run the script, it should check if for all those 300 products, there is a MSRP pricing appearing on the website d) The products have many variations, so it should check for all the varitions e) It should create each variation entry into a seperate column and highlight that product as a variation f) If any variation does not have MSRP price appear, then it should highlight that G) If the MSRP is appearing for variation, then it should fetch and enter that number. It is very easy and simple work. Bid only if you can do within next 24 hours. See the attached excel file for the sample of w...

I am looking for an experienced app developer to create a luckydraw app for both iOS and Android platforms. The project must include payment processing, but is otherwise open to creative ideas and suggestions. As a client, I am open to what visual elements and branding the app might use. The successful applicant will need to be able to bring the project from concept to finish, with a dedication to commitment and excellence.

I am looking for an experienced app developer to create a luckydraw app for both iOS and Android platforms. The project must include payment processing, but is otherwise open to creative ideas and suggestions. As a client, I am open to what visual elements and branding the app might use. The successful applicant will need to be able to bring the project from concept to finish, with a dedication to commitment and excellence.

I'm in need of a talented mobile app developer who can create an extensive lottery results application for both Android and Apple devices. The app must provide detailed real-time results for Powerball, Mega Millions, and Euro Millions. Key Features: - Shows real-time updates for winning numbers, jackpot amounts and prize breakdowns. - Displays latest lotto results and jackpots. - Allows users to scan their tickets and manually enter their numbers. - Provides statistics by number for users to track their chances. - Multilingual support to cater to a global audience. - Includes of an ad-supported version with a Pro upgrade option offering an ad-free experience and additional features. - Account membership and ability to save up to 50 lines of previous results. I also prefer to...

I am in need of a skilled video editor, specialized in creating engaging content for platforms such as YouTube, Instagram and Facebook. Your primary responsibilities will include: - Developing less than 1-minute videos - Implementing key elements such as subtitles, text overlays, sound effects, background music, along with branded intros and outros The ideal freelancer for this project should have extensive experience editing for social media platforms, and a knack for creating captivating short-form videos. A strong understanding of these platforms' guidelines is a plus. Your portfolio should showcase your talent in blending visual and audio elements to create impactful content. Creativity and attention to detail are essential.

I'm looking for a skilled C++ developer to create a Linux PDF viewer class. Here's what I'm looking for: I have a C++ stand-alone App made with Juce Framework: I need a class easy to import in my project: This class must be able to open a PDF document and show it with basic functionalities, page up/down, fit to screen and so on budget for this project is 250 USD Check the C++ project attached Skills Required: C Programming Linux Software Architecture C++ Programming If you have experience in any of these areas, I'd love to hear from you.

I'm in need of a tech-savvy individual to 1. Set up a subdomain for our WIX website 2. Redirect the sub-domain permanently to an external website Current Website - Subdomain to create - Link subdomain to external site -

I'm organizing an exciting animation live event in Paris, where my primary goal is audience engagement. It's crucial that the event is promoted on Facebook, Instagram, and Twitter to reach a wide audience. I'm looking to focus on live performances during the event. Key requirements are: - Social Media Promotion: You should be able to help me with a comprehensive promotion strategy across Facebook, Instagram, and Twitter. - Animation Live Event Experience: I need an expert who has experience in organizing and promoting live events, especially in the animation space. - Content Creation: You should be able to create engaging content that aligns with the live performances theme. - Audience Engagement: A pro in engaging audiences via social media, especial...

I am in search of a skilled specialist in Facebook Ads who can generate leads for my business. The campaign will target professionals aged 25-40. Though my brand doesn't have set guidelines, maintaining a consistent and appealing visual aesthetic throughout the campaign is critical. To achieve best possible campaign outcomes, you will: • Understand my target audience, designing and fine tuning ads that resonate with professionals aged 25-40. • Be skilled at crafting compelling calls to action that generate leads. • Demonstrate creativity in your ad designs, while keeping a consistent and professional look and feel. Ideal skills and experiences include: - Proven track record in creating lead-generating Facebook Ads. - Deep understanding of Facebook...

As a professional in the field, you will be tasked with managing my business's Facebook page to increase brand awareness. Key Responsibilities: - Create a comprehensive social media strategy to increase the company's presence on Facebook - Develop, curate and publish engaging content on a weekly basis - Monitor, respond, and engage with customers in a timely manner - Analyze the performance of the content and adjust the strategy as needed Ideal Skills and Experience: - Proven work experience as a Social Media Manager - Hands-on experience in content management - Excellent copywriting skills - Ability to deliver creative content (text, image, and video) - Solid knowledge of SEO, keyword research, and Google Analytics - Proficiency with social media advertis...

I'm seeking a seasoned professional to generate leads via Facebook and LinkedIn for my business. The ideal candidate has a knack for developing innovative social media strategies that boost lead generation and conversion rates. Your expertise in harnessing the power of images, infographics, and videos to engage my audience, and stimulate interest in my offerings are critical. Your responsibilities will include: - Generating high-quality leads by launching cost-effective, data-informed campaigns. - Creating visually engaging content including images, infographics, and videos. Skills & experience: - Proven social media marketing experience, particularly in Facebook and LinkedIn. - Deep understanding of lead generation techniques. - Experience in content creati...

In need of a proficient digital marketer to focus on our Facebook and LinkedIn platforms. The chosen freelancer will be responsible for crafting and implementing an effective marketing strategy targeting both B2C and B2B audiences. As part of the project, the required responsibilities will include: - Creating engaging and educational content to captivate our diverse audience. - Monitoring and adjusting strategies based on platform analysis and insights. The ideal candidate for this role should: - Be proficient in utilizing both Facebook and LinkedIn for marketing purposes. - Show expertise in crafting strategies for both B2C and B2B. - Experience in creating and using educational content to engage audiences. - Be able to analyze platform operations for strategy adjustment...