Increase Rank for Website
$15-25 CAD / hour
Mountain Equipment Co-op wants to increase sales of the MEC Midtown Bicycle – Unisex by 20% by the end of this fiscal year.
The category page for MEC commuter bikes can be found here.
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MEC’s target market is men and women 18 – 45 who work in the greater metropolitan areas of Toronto, Hamilton, Kitchener. These people prefer to bike to work rather than drive or take public transit. They are looking for an economical, but not cheap, bicycle that is comfortable to ride on paved roads.
For Search Marketing, MEC has a two pronged approach.
First, increase the likelihood for potential customers in the awareness/interest phase of the funnel, will find MEC commuter bicycles when they are using the Google organic search results. Their target keyword for SEO is best commuter bike
Second, increase the likelihood that potential customers in the research/consideration phase of the funnel will investigate the Midtown Bicycle. MEC would like to run Google Paid Search Ads. The target keyword for paid search is best mid priced commuter bike
You have been asked to come up with recommendations for SEO and a Paid Search Campaign.
Project ID: #24515849
About the project
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