Update and improve branding material For service based business with seperate services under the same company. -- 2

Basilikos Pty Ltd: Branding Improvements and Development.

a) Business name: Slalom

b) Business logo: White

Black

“Slalom” is a business name hosting 4 services under its umbrella.

Every service has a different word following the word “Slalom”.

1: Slalom Group

2: Slalom Graphics

3: Slalom Systems

4: Slalom Trades

Services description and Keywords (to be used for research)

1: Slalom Group: Business Development Services.

Keywords: Business, Analysis, Consulting, Planning, Minimisation, Organisation, Development.

2: Slalom Systems: Business Systemisation & Automation.

Keywords: Business, Analysis, Awareness, Processes, Procedures, Guidelines, Systemisation, Automation.

3: Slalom Graphics: Advertisement Services

Keywords: graphics, signage, printing, fabrication, installation, vinyl, murals, wall graphics window graphics, banners, privacy signage, privacy film, phototex, promotional signage, car signage, retail signage, business signage, lightboxes, illuminated signs, shopfront signage, exhibition signage, directional signage, corporate signage.

4: Slalom Trades: Labour hire Services

Keywords: Construction Labour, Roofing Labour, Commercial Cleaning, Window Cleaning, Signage Removal, Worksite Cleaning, Concrete Cleaning, Painting, General Repairs.

Part 1: Create logos for all 4 Slalom Services.

Logo Requirements:

a) Logo Improvement / tightly-up. (Triangle)

b) Logo 3d Depth Feel improvement through the shading on Triangle.

c) Create typography logos for all 4 Services.

d) Typography Logo must be created in both White and Black.

e) Use at least 2 options for positioning of the Typography logo on the right and below the Triangle Logo.

f) All logos must be created in all filetypes: PDF, PNG, JPG, AI.

g) Typographies suggestions: Nexa, Kiona, Raleway.

Part 2: Create Branding for all 4 Slalom services. (Basic colours must be kept and used, general brand identification must be present.

However, all 4 different services could have a slightly different feel dependent on the specific service).

Branding Requirements:

a) Mood Boards for all 4 Services including all information regarding typographies, colours identification numbers, etc.

b) Email Signatures creation for all 4 services

c) Business Cards creation for all 4 Services

d) Website Presentation/ Suggestions for 1 Services between the 4

e) Presentation for printable (Hoodie, T-shirt, Hi-vis, Hat) for 1 service.

f) Car signage for “Slalom Group” & “Slalom Graphics” on all 4 sides of vehicles. (Preferred vehicles are Mercedes Vito & Audi R8).

Part 3: Create 1 Marketing Material of your choice for each one of the 4 Services.

Marketing requirements:

a) Must have a competitive advantage.

b) Must be usable.

c) Must be of highest quality.

Graphic Design Typography Website Design Branding Internet Marketing

Project ID: #27508039

About the project