Academic Writing - Marketing Plan Project ( Netflix vs Blockbuster )
$30-250 USD
Paid on delivery
Marketing Plan Project - Netflix vs Blockbuster
1. APA 10 pages required.
2. 10 references ( 5 of them Official .edu, .gov, org )
3. Presentation required 15 to 20 slides ( some thing for 20 minutes presentation )
4. Attached two PDF files as a reference.
5. Use this book as a reference (Netflixed: The Epic Battle for America's Eyeballs by Gina Keating )
6. Mainly the project talks about how Netflix used the product management concepts and analysis to achieve their current success even one time they faced a down in their business and how did they successfully get to be better than blockbuster.
7. use these as references also
A. ( [login to view URL] )
B. ( [login to view URL] )
This project has to deal with the development of a clear project plan for a product either in existence or new. Some characteristics of “good” projects are:
• Good analysis is required
• The brand does not have to be established right from the beginning, only the product category. Design a product plan for this product from the start to market place. This report has to be about 10 pages in length with clearly laid out action plans.
• Significant student/group interest in the product.
• It is useful if the product category has been in existence for some time. This does not discourage plans for new products if they are in existing categories. New to the world product categories can make it difficult for you to find sufficient information about the market.
• It also helps if the category is fairly oligopolistic; this restricts the number of competitors that need to be analyzed.
• Publicly held firms are easier to follow than private.
Project ID: #8894275
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