Make some basic changes to an existing AEP project
- Status: Closed
- Prize: $40
- Entries Received: 9
- Winner: faisalalamapu
Contest Brief
Hello, thank you for your time.
Checkout my website at www.biorexo.com
I need to edit my current front-page headline image to incorporate a powerful image and playable video for first impressions.
Creative Judgement is advised. Be bold, be brave, simplify simplify simplify.
The video I would like you to edit and use for the first impressions image and video to engage & motivate purchases; https://elements.envato.com/pain-documentary-slideshow-F8WEQS2
Download for editing;
https://drive.google.com/drive/folders/11OVl-_k9nlhoX2WXUSFkI_Sfw_8UuHXx?usp=sharing
The Competition
We must beat our competitor video which is available here https://www.luminas.com/
https://youtu.be/cLXIWRUgHx8
Content Insight & Background
Target Market
USA
Our 55 year old patients suffer with ongoing physical pain.
False promises are frustrating, and they believe there is no hope.
Common Symptoms
Back, headaches, neck pain.
Feels like;
Here is a revolutionary breakthrough pain patch that is available over the counter without a prescription.
Targeted pain relief for up to 12 hours.
Notes;
Identify product early in a frame, adapt the script to do so as most users will abandon video within 15 seconds
Ideally we would finish the video with product placement of the 5 patches and search biorexo.com
Include biorexo logo for the duration of the video. Supportive but not distracting.
When possible and relevant align the famous motivational quotes into the headline and sub headlines to re-enforce messaging.
If you think of good famous quotes to add, please do. The market is USA.
in the editable deadlin bmp file....... i have highlighted in yellow the text to adapt that you need to engage and align messaging with the website and the photograph images in the video frames. The inspirational quotes have keywords that could be used to engage the audience.
Simplify messaging to one or a few words to increase impact.
This video deliberately has emotional images and messaging to drive a connection of suffering, remembering ones youth and the important members of family and the need to fight, to revolt and to be ones self again. Pain relief is a key factor to enable them to be themselves again.
Brand guideline;
https://app.brandmark.io/v3/brand/BE9DD72BD3C74D6690663CD63E8C5118/logo-files/
Here is Video Content Example;
Keep all famous people quotes and if you think of more please include
edit the capital content headline and sub headline
Frame 1
You’ve tried it all
….but the pain remains
https://www.dropbox.com/s/y5ey5kdl6a2okkf/Frame%201%20doctors-meeting-CQHTTQ7.mov?dl=0
Frame 2
Your body
keeps hurting
Frame 3
It interferes with
daily life
Frame 4
Nobody
cares
"It's a complete physical, mental, and emotional assault on your body." Jamie Wingo
Frame 5
Never accept
defeat
Frame 6
Any fool
can criticize
Frame 7
Let go
to become
Frame 8
Remember
your roots
Frame 9
Find
inspiration
Frame 10
Afraid
to fail?
Frame 11
If you never try, you'll never know
Frame 12
Begin again
be you again
Frame 13
https://www.dropbox.com/s/8xw8x2n3geixtyh/Frame%2013%20fast-melting-snow-E4NZLMC.mov?dl=0
Get fast relief
instant cooling
Frame 14
https://drive.google.com/file/d/1tOJkZ_HTx6B67I9dLlCFHQSunPmPn-GN/view?usp=sharing
Revolutionary
breakthrough delivery
Frame 15
https://www.dropbox.com/s/vzyllzhv74xd8a8/Frame%2015%20amazing-rainbow-near-the-most-famous-icelandic-YJ2VFUH.zip?dl=0
Soothing
relief
Frame 16
https://www.dropbox.com/s/ndzpsl1klj2psbk/frame%2016%20birds-fly-against-beautiful-sunset-ED95VB4.zip?dl=0
Numb Pain
away
Frame 16b
Get strong localized relief
Frame 17
Remember
Chronic Pain Patch image
Frame 18
Chronic Pain Patch image
search icon Biorexo.com
To be sure this product is right for you always read and follow the label
search icon Biorexo.com
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Employer Feedback
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