Design a Flyer/Poster for Hallbookers

  • Status: Closed
  • Prize: £65
  • Entries Received: 73
  • Winner: SebaComun

Contest Brief

About the marketing campaign:

*Student halls- definition: These are purpose built student accommodation in the UK. They are similar to hotels except are long term stays only and for students only.

www.Hallbookers.co.uk is a new start up launching in January that allows students to compare and review student halls in the UK. Hallbookers.co.uk wants its 70 or so different student halls to have reviews written about them by students. Hallbooker’s marketing team have arranged for a marketing team to put up posters in universities and student halls. There are also plans for flyers to be placed as junk mail in mail boxes of students who are staying at student halls. So for this to happen we need one design that is compatible for a flyer A5 size and poster A3 size.

The aim of this marketing campaign is to
1) Entice students to leave reviews with the competition (read below for details of the competition).
2) Encourage students to help other students by leaving a review of student halls they have stayed at.
3) Raise awareness of the new start up- building a brand.
The main goal is to get students to actually leave reviews on the site due to seeing this flyer/poster.


The design must be eye catching to a student; it must catch their attention within two seconds. The environment in which the flyer/poster will be presented will be very competitive. In universities there will be a lot of other posters up and in mail boxes there will be a lot of other junk mail too.

Hallbookers.co.uk have a competition that is targeted towards students. By a student leaving a review their email is automatically entered into the draw to win one of two MacBook Pros Retina 15”. This is the most important factor to raise awareness about because it is the most likely reason a student will leave a review. See www.hallbookers.co.uk for info about the competition. Although the quality of the advert on the website is not very high we do expect this design to be much better.

The second reasons students will leave a review is some of them may actually want to leave a review to help other students. That’s why it’s important to stress the fact that by leaving a review students will be helping other students.

Although this job is a design job there are a lot of sales and marketing aspects as well. Please make sure that the design STANDS OUT. We recommend you use colours as students like colours. Please note that the logo must remain the same colour and design.

We would recommend you have something that really stands out such as a MacBook Pro photograph or a massive “WIN!!” or pretty and very happy students.

We also use the font arista which would be a bonus to use this as well – not essential.

Please include a “see website T&Cs for competition details” in very small text.

If you feel like being creative and doing something you believe is better and not what we recommended please do not hesitate. We will consider all entries.

The design is to be single sided only. Please find attached a file with the logo.


So in short: Must grab the attention of the student; explain the competition and how leaving a review can help other students. Briefly explain how to leave a review and then explain a bit about the benefits of hallbookers in smaller text and smoothly point them in the direction of hallbookers.co.uk.

The two texts below should be included somewhere on the page.


How to review:
1. Go to www.hallbookers.co.uk
2. Search your student halls
3. Leave a short review


About Hallbookers:
Hallbookers is the first website to help students find independent reviews of private student halls. By using Hallbookers students can now know exactly what their halls is like before booking, and can avoid any rip off or poorly managed halls. Book online at Hallbookers or leave a review to help out another student like you.


If you require any additional information please don’t hesitate to leave a message.
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“My project was completed to extremely high standards of artistic skills. great communication as well meant I got exactly what I wanted. Defiantly recommend.”

Profile image kcelse, United Kingdom.

Public Clarification Board

  • designblast001
    designblast001
    • 10 years ago

    I just posted my entry #80 ... I'd like you to please consider it and rate it ....Thanks

    • 10 years ago
  • designblast001
    designblast001
    • 10 years ago

    I've some interesting ideas in mind...Would you please hold the contest until the given time ??? I'd like to work on it

    • 10 years ago
    1. kcelse
      Contest Holder
      • 10 years ago

      The contest will be open till the end. Thanks

      • 10 years ago
    2. designblast001
      designblast001
      • 10 years ago

      Thank you sir.. !

      • 10 years ago
  • surabi123
    surabi123
    • 10 years ago

    Please review my entry #72 .
    Thanks.

    • 10 years ago
  • igraphicdesigner
    igraphicdesigner
    • 10 years ago

    Please Waiting for my Entry!!!

    • 10 years ago
  • garbagedump
    garbagedump
    • 10 years ago

    just uploaded my entry #66 . I'm looking forward to your feedback.

    • 10 years ago
  • kcelse
    Contest Holder
    • 10 years ago

    Thanks for all the submissions,

    the designs are really good. But one thing we have noticed which is similar to what we mentioned earlier is that still it seems its just the idea of the competition being advertised in a lot of designs. Its not until people read the large chunk of text they realise its about student halls. So for some advice we recommend you introduce the context of the business (student halls) just briefly earlier on along side the competition. For some inspirations maybe just have "stayed at halls?" or even just the text "student hall" along side some large student halls buildings, anyhow thats up to you.

    Best of luck
    hallbookers

    • 10 years ago
  • TheDesignA
    TheDesignA
    • 10 years ago

    Please, check my new design #28 . Please feedback.
    best Regards, The design A !! If you want me to change something, please write me !

    • 10 years ago
    View 3 more messages Processing...
    1. TheDesignA
      TheDesignA
      • 10 years ago

      #37

      • 10 years ago
    2. TheDesignA
      TheDesignA
      • 10 years ago

      #38

      • 10 years ago
  • kcelse
    Contest Holder
    • 10 years ago

    Thanks for the submission,
    irregular figures and frames with bright colours and faces are seeming to stand out against more symmetrical designs with light colours.

    Some designs are only selling the idea of the competition. They need to also teach the student about the nature of the business. Perhaps try something like "Enjoy your stay at halls?" or "How was your halls". So the key is to sell the competition whilst teaching them about the nature of the business.

    Any questions please ask.

    Good luck

    • 10 years ago
  • natspearldesign
    natspearldesign
    • 10 years ago

    Is this for college students or school kids ?

    • 10 years ago
    1. kcelse
      Contest Holder
      • 10 years ago

      Students that are 18+, over here we call them university students.
      Thanks

      • 10 years ago
  • pointlesspixels
    pointlesspixels
    • 10 years ago

    Hello Sir, Please wait for our sample. We are working on this flyer project and upload it soon.

    • 10 years ago
  • garbagedump
    garbagedump
    • 10 years ago

    please see #17 .

    • 10 years ago
  • natspearldesign
    natspearldesign
    • 10 years ago

    You had asked for very colorful designs..but it seems like you are giving stars to simple, less colored designs? do you want us to follow the colorful layout or just few colors? like #1 #6 #4 ??

    • 10 years ago
  • TheDesignA
    TheDesignA
    • 10 years ago

    Hello. please , chek #16 . If you want me to make any changes, just say.
    Best Regards, The design A

    • 10 years ago
  • kcelse
    Contest Holder
    • 10 years ago

    please don't be shy with colour, we expect their to be a lot more colour as there has been so far.
    Many Thanks

    • 10 years ago
    1. SebaComun
      SebaComun
      • 10 years ago

      Hi! just to be clear, what age range is the campaign oriented to?

      • 10 years ago
    2. natspearldesign
      natspearldesign
      • 10 years ago

      Hello

      Would you be picking a winner as soon as you feel that yo have the right design for you, or will you be waiting till the contest ends.. ?

      • 10 years ago
  • kcelse
    Contest Holder
    • 10 years ago

    Don't forget that it really needs to stand out. Please consider color, It cant be possible to win with only one color or two colors. Thanks

    • 10 years ago
    1. garbagedump
      garbagedump
      • 10 years ago

      Do you mean that it should be colourful?

      • 10 years ago
    2. kcelse
      Contest Holder
      • 10 years ago

      yes, very

      • 10 years ago
  • kcelse
    Contest Holder
    • 10 years ago

    The dimensions are standard A3 and A5. So A3- 420 x 297. A5- 210 x 148

    • 10 years ago
  • garbagedump
    garbagedump
    • 10 years ago

    Please review #1 so that I can make it better.

    • 10 years ago
  • mediatronics
    mediatronics
    • 10 years ago

    Hello,
    I love to submit my entry !
    but could you tell me the exact size of your poster or do you have any images with you to use in poster design?
    and definitely this contest would be amazing and hope you will get the best from us designer
    Thank you
    Regards,
    Mediatronics

    • 10 years ago

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