Vania B.

Directed a team of internet marketing professionals to implement digital marketing solutions for small and medium sized businesses located in NY and California. Improved Clients ROI by producing content marketing and search engine optimization campaigns to increase traffic, lead generation, customer loyalty and referrals. Utilized Google webmaster tools and analytics, as well as other tools such as Moz to research keyphrases, to gather traffic and competitive data. Led online and offline marketing activities. Taught workshops in Content Marketing, Search Engine Optimization and Social Media to local business owners. Sponsored local events and organizations via website development and design, social media management, and/or staff training. Initiated and improved social presence for businesses and organizations by delivering social media and content marketing strategies to businesses and organizations on a monthly basis. Compiled analytics data in the form of social media statistics, traffic activity as well as an in depth analysis of behavioral patterns on websites via click tracking, referrals, highly popular content, time spent on pages, and other factors. Managed Crowdfunding for Organizations. Able to raise over 55% of the organizations’ goals by distributing crowdfunding strategies, short-term hyper-focused social media, PR, and content for campaigns. Increasing clients ROI by optimizing and creating ad campaigns for local businesses using Google adwords and facebook ads resulting in increased traffic to website, targeted leads, and ROI. Launched websites in Wordpress, Shopify and Magento. Integrated custom design and functionality using the latest web technology to develop mobile friendly websites using using HTML5, CSS3, and Javascript. Used media editing tools such as Adobe Photoshop, Illustrator, Fireworks, Acrobat Pro, and Final Cut Pro. Provided video tutorials to clients to facilitate content and media additions to the website.