samanthachoo

With strong interests in strategy, research and human beings, Samantha is a strategic thinker and doer at creative agency BBH. Her day to day involves obsessing over and learning about people, businesses and culture, using data points to develop fascinating insights and craft stories, creating consumer journeys and getting lost in deep dives to eventually produce a killer communications strategy. She is adept at mastering complex, dense, subject matter quickly and converting it into simple, clear, exciting ideas that sit at the intersection of consumer insight, culture and brand in ways that are both ownable and meaningful. She has experience working for global brands like IKEA, Luxottica, Shiseido and specialises in social media planning and helping your brand discover its social identity. Some projects she can help you with: - Social media strategy - Development of engagement plans, content and execution (including copywriting) - Influencer strategy