Michael S.

I am a data-driven marketing analyst with a focus on cross-channel optimization. I work to build a comprehensive view of the marketing landscape by integrating data across multiple marketing channels and platforms, which allows for more accurate marketing campaign attribution and effectiveness analyses. My expertise ranges from web analytics to segmentation and attribution to A/B website testing. Technical background: Google Analytics, Google Tag Manager, Hubspot, Excel, SQL, R, Salesforce Specialties: Marketing analytics, web analytics, customer experience, statistical analysis, project management, attribution, campaign effectiveness, web analytics, A/B testing.