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Flag of Brazil Sâo Paulo, Brazil
Member since September 30, 2015
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Self-driven and highly motivated professional with a solid professional and academic background. Native English, Portuguese and full proficiency in Spanish. Worked in the US, UK and (currently in) Brazil. Currently Partner at UTIL Healthcare, a m-Health startup and Partner (and CMO) at ASPFAP, a non-profit that aims to promote the practice of competitive sports by the less privileged in Brazil. Good contact network of decision-makers across a variety of geographies and industries. Work experience in product management, go-to-market, branding, marketing communications, budget, planning and project management (DELL, UTIL Healthcare, ASPFAP); banking, finance and risk underwriting (JPMorgan. Chubb, Zurich). MBA from the Kellogg School of Management (Northwestern University) with Majors in Marketing and Strategy. Double Major from Clark University in Business Management and Economics. I can translate my real business world experience into solid work.
$30 USD/hr
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Feb 2013

UTIL is a m-Health start-up that will take the traditional model of Electronic Health Records and transform it beyond what exists today. Our product is highly innovative when it comes to system capabilities and user experience. Core (Communication and records management) will allow health professionals to make better use of their time to focus on patient care. [login to view URL]

Partner & CMO

Jul 2012

Non-profit organization aiming to promote the practice of competitive sports by the less privileged. Specific leadership in Marketing and funding.

Product Consultant

Oct 2010 - Feb 2014 (3 years)

Responsible for managing the consumer notebook product line in Brazil (Dell´s largest CSB business). Life-cycle management (from launch to EOL), strategic planning, tactical activities in sustaining phase. Project Management: Cross-functional leadership of 10+ team members, driving a solution set across development teams (NPI/Engineering, Demand Supply, Merchandising, Pricing, Demand Planning, Online and Marketing Communications) through market requirements, product contract, and positioning.

Marketing Manager - Demand Planning

Sep 2008 - Oct 2010 (2 years)

Responsible for elaborating the EMEA UPP - Unit Production Plan for all business units in Europe, Middle East and Africa. A marketing intelligence exercise that forecasts unit sales down to the platform level.

Marcom Budget Manager

Aug 2007 - Sep 2008 (1 year)

Responsible for managing approx. $200M in funding and distributing it amongst marketing communication channels: Direct Mail, Advertising and Online Demand Generation. Involved in ROI analysis, partner marketing, vendor funding and business effectiveness analyses.

Surety Marketing Manager

Jul 2003 - Jun 2006 (2 years)

Product management, direct and indirect marketing, marketing planning and events organization, client liaison and prospecting with brokers and agents, including sales target accountability. Led financial and contractual underwriting team. Responsible for coaching, development of co-workers, monthly budgeting and internal financial reporting. Negotiated reinsurance terms and conditions with European reinsurers.

Surety Underwriter

May 2001 - Jun 2003 (2 years)

Underwriting of surety bonds. Contract and financial statement analysis. Frequent client interaction and liasion with HQ for underwriting discussions. Six-month technical training received at CHUBB´s headquarters in Warren, New Jersey.

Relationship Officer

Aug 1999 - May 2001 (1 year)

Responsible for financial and non-financial account maintenance of “off-shore” accounts of high net-worth Brazilian clients: portfolio management according to risk profile, credit and lending operations collateralized by asset-backed structures, fiduciary planning. Full-time liaison for all client needs with frequent participation in meetings in New York and abroad to determine investment strategies.



2006 - 2007 (1 year)

BA in Management; BA in Economics (Double Major)

1995 - 1999 (4 years)


Lean Six Sigma Green Belt (2009)


Business Process Improvement


  • Portuguese 1
  • US English Level 1
  • Portuguese - English Translation


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