Mr. Muhammad Abid Awan is a corporate trainer, researcher and academician. He is doing his PhD from UTAS Australia. He has very good experience of internet searching techniques since he used to explore several pages daily basis on internet to find most relevant readings and stuff. He has got publications of none research papers in peer reviewed ISI-Indexed journals. He has more than 10 years of teaching experience in several universities and academic institutes nationwide. Besides teaching he has got experience of working in different managerial capacities in top national firms of Pakistan for more than three years. In addition to this he conducted several training programs on SPSS, AMOS, LISERAL, E-Views, quantitative and qualitative research tools/methodologies, and mixed method research. His current research areas are: consumer behavior, consumer psychology, customer knowledge management, branding, and consumer identity construction.