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$40 USD / hour
Flag of SOUTH AFRICA
$40 USD / hour
It's currently 4:11 AM here
Joined March 12, 2020
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Lexi P.

@LexiPhoenix101

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$40 USD / hour
Flag of SOUTH AFRICA
$40 USD / hour
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UX DESIGNER & WRITER

Hello! I'm Lexi, an accomplished UX designer and writer, infusing my work with a rich understanding of human psychology. I don't just create designs or craft narratives—I construct meaningful experiences that touch hearts, ignite minds, and foster deep connections. I believe in thoughtful, forward-thinking design and writing, imbuing sustainability, inclusiveness, diversity and equity into my work - this brought to life my self-coined SIDE acronym. Whether it's a striking logo, an engaging app interface, an enticing eBook cover, or a compelling business proposal, I bring to life creations that are mindful of our collective future and responsibility towards our planet and inclusive of all people. My offerings span across logo design, eBook covers, social media ads, business cards, UX/UI design, mobile app design, label and packaging design, presentations, and business proposals. On the writing front, I provide tailored services in articles, ghostwriting, blogging, essays, UX writing, and copywriting, designed to captivate and engage your audience. When you work with me, you're not just hiring a freelancer, but partnering with a creative ally dedicated to transforming your vision into a sustainable, user-centric reality. Let's collaborate and make something extraordinary together!

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Experience

UX DIRECTOR

JMBD TECH PTY LTD
Jun 2019 - Present
Oversee UX/UI design projects and manage a team of designers by leveraging my deep understanding of psychology. Designing of logo's, brand identities, packaging, social media ads. Create customer journey maps and user personas to guide design and content strategies. Design mobile apps with high accessibility consideration, ensuring broad usability. Conduct competitive analysis and audits, applying findings to inform design and business decisions. Lead UX research initiatives.

Writer

Various Companies
Jan 2001 - Present
I write compelling articles, real life reported pieces, blog posts, social media ads, company ad campaigns. I write content for info booklets, websites, UX writing. I was recruited by IAPWE (International Association of Professional Writers & Editors) as a writer and I am a current member.

UX/UI Designer, Content & Copy Writer, Social Media Expert

Five:Roots SuperFood
Jan 2017 - May 2019 (2 years, 4 months)
Designed user interfaces and conducted user research to optimize product performance, leading to improved user satisfaction and engagement. Created engaging content for various platforms, managing social media campaigns to broaden reach and impact. Led product development from conception to launch, ensuring seamless coordination of all stages of the product life cycle. Executed visual design projects. Designed responsive and intuitive websites, enhancing user experience.

Education

M.A. Psychology

University of South Africa/Universiteit van Suid-Afrika, South Africa 2001 - 2006
(5 years)

B.A. Humanities

University of Johannesburg, South Africa 1998 - 2000
(2 years)

B.Sc Nursing Science

University of Johannesburg, South Africa 1997 - 1998
(1 year)

Qualifications

Google UX Design Certificate

Google
2022
I learnt how to empathize with users, define pain points, ideate solutions, create wireframes and prototypes, test and iterate on designs. I did UX research, planning research studies, conducting interviews and usability studies, and synthesizing research results. I learnt about user-centered design, accessibility, and equity-focused design. I learnt how to create a mobile app, a responsive website, and I designed a cross-platform experience.

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