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$65 USD / hour
Flag of UNITED STATES
$65 USD / hour
It's currently 9:55 AM here
Joined January 28, 2017
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Emily B.

@emilybutterfield

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$65 USD / hour
Flag of UNITED STATES
$65 USD / hour
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Communications strategist and copywriter

A collaborative marketing communications strategist, my expertise is a blend of strategy, creative and technical skills. I've successfully developed marketing communications programs that grow revenue and connect with customers for over a decade. My experience spans a range of functions, including multi-channel campaign strategy, copywriting, tactical execution and analysis I have experience working for various sized organizations, including travel and aviation organizations, and working with international teams. I'm particularly savvy at: -Managing content from initial brainstorm through execution and analysis -Creating clear call to action -Transforming technical information into clear messages -Humanizing brands through storytelling -Using analytics to drive strategy -Listening - to client and customer needs

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Portfolio

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Experience

Marketing Manager

Seattle-Tacoma International Airport
Sep 2016 - Present
Develop and manage marketing strategies to grow revenue for the airport’s parking operation and products. Develop annual marketing plan and budget. Manage relationship with creative agencies and vendors to develop integrated marketing communications materials. Track marketing program metrics; review and analyze against objectives to ensure goals are met.

Communications Specialist

Sound Transit
May 2014 - Sep 2016 (2 years, 4 months)
Wrote and edited a wide range of content for multiple audiences and channels, including social media posts, blog articles, fact sheets, newsletters, web pages, internal communications, speeches, and public information materials. Lead writer for social media (Twitter, Facebook, Instagram and LinkedIn). Developed content strategy for social media and other marketing campaigns. Managed content calendar and article submissions, developed story ideas, wrote, edited and posted on agency blog.

Marketing Programs Manager

General Electric (GE) Aviation
Jan 2009 - Dec 2013 (4 years, 11 months)
Planned, managed and executed marketing communications plan and budget. Developed global messaging, collateral, and other internal and external communication assets to meet business objectives. Worked closely with global and cross-functional teams to deliver integrated communications and marketing campaigns. Developed and executed communications plans monthly for program milestones and launches.

Education

Certificate - Content Strategy and Storytelling

University of Washington, United States 2016
(Less than a year)

Certificate - Social Media Technologies and Implementation

University of Washington, United States 2014
(Less than a year)

Bachelor of Arts - Journalism

Western Washington University, United States 2003 - 2005
(2 years)

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