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$50 USD / hour
Flag of AUSTRALIA
durack, australia
$50 USD / hour
It's currently 7:16 AM here
Joined July 13, 2011
0 Recommendations

Bernard W.

@djbeame

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$50 USD / hour
Flag of AUSTRALIA
durack, australia
$50 USD / hour
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Meta Advertising Professional

23 years marketing, events & entertainment consultant. 14 years digital marketing professional 4 years Meta Marketing specialist Meta Certified Professional Zoho CRM Certified Administrator (I have a background in I.T. platform configuration) Managing Creative Director of Primetime Entertainment & Events. I'm bringing this wealth of knowledge and experience to Freelancer specialising in western markets and audiences. As a practitioner and founder of 2 startups and consultant to small business, corporate enterprise, as well as government agencies I can relate to the challenges in communicating a brand or promoting a product or service. I'm also a practitioner in the Business Model Canvas and advocate for the customer discovery process.
Freelancer Facebook Marketing Specialists Australia
See all Facebook Marketing Specialists in Australia

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Portfolio

11891443
A sample of a single ad customized for placement assets for Meta ads, creating tailored ad designs that cater to various formats and platforms. Each ad is designed with multiple variations to enhance visual appeal and engagement, ensuring they resonate with your target audience and drive desired actions. Placement Asset Customization is a meta marketing technique considered as best practice.
1 Ad - Multiple Variations
11859903
This project showcases a Facebook marketing campaign for a shopping mall client hosting a school holiday event/programme. It focused on maximising event attendance while minimising Ads Manager spend. Utilising multi-format ads, including Stories Carousel and Square Carousel, tailored for Meta advertising, the campaign significantly boosted brand awareness and consideration. With an emphasis on measured success through Facebook event RSVPs and ticket sales, the campaign achieved impressive results, drawing 911 attendees on a low Ads Manager budget. Our Meta (Facebook/Instagram) advertising campaigns typically achieve a CPM 70-80% lower than TV/radio advertising, delivering full-service (graphic design + Meta ads setup) packages for marketing agencies, malls, and corporate marketers, through to retailers, leisure and hospitality operators.
Facebook/Instagram Campaign - Shopping Mall Event
11859868
These are samples of our Event Kit creatives, tailored for events, community activations, shopping malls, and the leisure & hospitality industry. Our package boosts Facebook event responses and redirects traffic to your ticketing page, providing everything needed for a high-engagement Meta campaign. The kit includes a main poster concept delivered in four formats: high-resolution print, Facebook event cover, timeline poster, and a 15-second animation poster with music. Additionally, it features three event highlight designs in square and portrait formats, plus two bonus carousel ad covers. A branded QR microsite links to your event, social pages, and websites, enhancing accessibility and engagement.
Event Kit Samples - Print, Digital & Animation
11859879
An effective event campaign starts with establishing a good brand/poster concept for your event. In the age of digital marketing and Meta advertising (Facebook/Instagram), it's crucial that your poster concepts are represented consistently across all formats—print and digital. Our poster creatives are delivered in 4 formats: High Res Poster (High Res Print) Facebook Event Cover Timeline Poster (4:5) 15s Animation Poster (9:16) with music
Multi Format Poster Concept
11860044
Mobile optimised brand awareness campaign for a shopping mall client showcasing some of the retailer's food products. The client wanted to focus on targeting both facebook & instagram feeds/timelines as well as making the ads creatively appealing to the Stories format. Scope: Included Pre/On/Post Production - Graphics/Creative Assets - Shoot Planning & Stakeholder Engagement - Capture of content (Portrait, 60fps, close ups) - raws - Video Editing - Culling, Draft & Final video content | repurposing for both 4:5 and 9:16 format - Graphics & Animation - Instagram motion frames, emoji's, headlines - Revisions & reviews by stakeholders - Final Edits Scope: Meta Campaign Setup - Audience research & Targeting (local neighbourhood targeting of Mall's catchment area) - Campaign & Ad Set (Objectives, budgeting & scheduling) - Ad set configuration (2 main ad sets, one targeting Feeds and one targeting Stories) - Ad setup including headlines, descriptions, CTA's
Meta Advertising - Food Retailers - Mobile-First Campaign
11861713
My team and I were contracted to launch a Loyalty Rewards App, designed to enhance customer engagement through a digital platform. The initiative incentivises shopping via a QR code system, allowing interaction with the centre in a new way. The project involved a comprehensive digital marketing strategy, including a cost-effective Meta campaign with high ROI. Focused on maximising investment return, the campaign leveraged a low budget to create impactful ads. Planning, producing, and publishing the animation ad were meticulously managed, ensuring content resonated with our target demographic. The ad was repurposed across platforms, optimised for different viewer experiences on Facebook, Instagram, and YouTube. This project exemplifies innovative marketing and customer engagement, utilising digital tools to drive loyalty and frequent visits to our client's centre.
Campaign Launch - Loyalty App for Shopping Centre
11891443
A sample of a single ad customized for placement assets for Meta ads, creating tailored ad designs that cater to various formats and platforms. Each ad is designed with multiple variations to enhance visual appeal and engagement, ensuring they resonate with your target audience and drive desired actions. Placement Asset Customization is a meta marketing technique considered as best practice.
1 Ad - Multiple Variations
11859903
This project showcases a Facebook marketing campaign for a shopping mall client hosting a school holiday event/programme. It focused on maximising event attendance while minimising Ads Manager spend. Utilising multi-format ads, including Stories Carousel and Square Carousel, tailored for Meta advertising, the campaign significantly boosted brand awareness and consideration. With an emphasis on measured success through Facebook event RSVPs and ticket sales, the campaign achieved impressive results, drawing 911 attendees on a low Ads Manager budget. Our Meta (Facebook/Instagram) advertising campaigns typically achieve a CPM 70-80% lower than TV/radio advertising, delivering full-service (graphic design + Meta ads setup) packages for marketing agencies, malls, and corporate marketers, through to retailers, leisure and hospitality operators.
Facebook/Instagram Campaign - Shopping Mall Event
11859868
These are samples of our Event Kit creatives, tailored for events, community activations, shopping malls, and the leisure & hospitality industry. Our package boosts Facebook event responses and redirects traffic to your ticketing page, providing everything needed for a high-engagement Meta campaign. The kit includes a main poster concept delivered in four formats: high-resolution print, Facebook event cover, timeline poster, and a 15-second animation poster with music. Additionally, it features three event highlight designs in square and portrait formats, plus two bonus carousel ad covers. A branded QR microsite links to your event, social pages, and websites, enhancing accessibility and engagement.
Event Kit Samples - Print, Digital & Animation
11859879
An effective event campaign starts with establishing a good brand/poster concept for your event. In the age of digital marketing and Meta advertising (Facebook/Instagram), it's crucial that your poster concepts are represented consistently across all formats—print and digital. Our poster creatives are delivered in 4 formats: High Res Poster (High Res Print) Facebook Event Cover Timeline Poster (4:5) 15s Animation Poster (9:16) with music
Multi Format Poster Concept
11860044
Mobile optimised brand awareness campaign for a shopping mall client showcasing some of the retailer's food products. The client wanted to focus on targeting both facebook & instagram feeds/timelines as well as making the ads creatively appealing to the Stories format. Scope: Included Pre/On/Post Production - Graphics/Creative Assets - Shoot Planning & Stakeholder Engagement - Capture of content (Portrait, 60fps, close ups) - raws - Video Editing - Culling, Draft & Final video content | repurposing for both 4:5 and 9:16 format - Graphics & Animation - Instagram motion frames, emoji's, headlines - Revisions & reviews by stakeholders - Final Edits Scope: Meta Campaign Setup - Audience research & Targeting (local neighbourhood targeting of Mall's catchment area) - Campaign & Ad Set (Objectives, budgeting & scheduling) - Ad set configuration (2 main ad sets, one targeting Feeds and one targeting Stories) - Ad setup including headlines, descriptions, CTA's
Meta Advertising - Food Retailers - Mobile-First Campaign
11861713
My team and I were contracted to launch a Loyalty Rewards App, designed to enhance customer engagement through a digital platform. The initiative incentivises shopping via a QR code system, allowing interaction with the centre in a new way. The project involved a comprehensive digital marketing strategy, including a cost-effective Meta campaign with high ROI. Focused on maximising investment return, the campaign leveraged a low budget to create impactful ads. Planning, producing, and publishing the animation ad were meticulously managed, ensuring content resonated with our target demographic. The ad was repurposed across platforms, optimised for different viewer experiences on Facebook, Instagram, and YouTube. This project exemplifies innovative marketing and customer engagement, utilising digital tools to drive loyalty and frequent visits to our client's centre.
Campaign Launch - Loyalty App for Shopping Centre

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Experience

Creative Director

iKandy Pro
Mar 2020 - Present
iKandy Promotions (part of the Primetime Ventures Pty Ltd group) has a particular focus on connecting brands with audiences across the Meta Technology platforms - Facebook, Instagram & Messenger. Using creative, mobile-first strategies, we've developed a reputation for low cost, high ROI campaigns. Our industry verticals include Licensed Venues, Retail & Shopping Malls, Corporate Events, and Community Activations.

Head of Product Development

Integrated Bookings Pty Ltd
Mar 2019 - Present
As Co-Founder and Head of Product Development, I the company's product strategy, manage new feature releases, and oversees customer and partnership development. My structured approach and meticulous attention to detail have been instrumental in managing resources effectively, driving the company to be a leader in event entertainment procurement solutions.

Managing Director

Primetime Entertainment & Events
May 2010 - Present
An Australian-based live entertainment agency that provides cover bands, soloists, corporate DJs & MCs, and bespoke live event design and management. As Managing Director, I'm responsible for the overall strategic approach and direction of the business as as well as product lead for our research and development efforts.

Qualifications

Zoho CRM Certified Administrator

Zoho Corp
2023
I bring a wealth of expertise in managing and optimizing Zoho CRM for businesses. My skills encompass configuring automation, workflows, and modules to enhance customer relationship management processes. With a keen eye for efficiency and customer experience, I ensure seamless operations and improved interactions.

Meta Certified Creative Strategy Professional

Meta Platforms Inc
2022
Recognises advanced comprehension and strategic application of mobile fundamentals across Meta technologies. Creative Strategy Professionals understand mobile fundamentals and can apply insights, develop briefs and evaluate the effectiveness of ad creative.

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Top Skills

Facebook Marketing
Marketing
Branding
Event Planning
Poster Design

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