Vasanth E.

## BIO OBJECTIVE: To grow dynamically with the organization through continuous honing of my skills by virtue of my sincerity and dedication. AREA OF INTEREST: • Search Engine Marketing. • Pay Per Click Management. SKILL SET: • Google (Adwords), Yahoo (Overture), MSN (Adcenter). • Google Analytics. SEARCH ENGINE MARKETING EXPERIENCE A Google & Yahoo certified professional having more than 4 years of experience in Internet Marketing and Search Engine Marketing. SEARCH ENGINE MARKETING PERFORMANCE Lead Generation Industry: • Managed more than 150 clients in Google (Adwords). (Account Budget: $6500/day) • Managed more than 23 clients in Yahoo (Overture). (Account Budget: $4000/day) • Managed more than 20 clients in MSN (Adcenter). (Account Budget: $1000/day) Retail Industry: • Handled 4 clients in Google (Adwords). (Account Budget: $8900/day) • Handled 4 clients 4 clients in Yahoo (Overture). (Account Budget: $5500/day) • Handled 4 clients 3 clients in MSN (Adcenter). (Account Budget: $4000/day) • All the 4 clients are big Retailers (US). RESPONSIBILITIES HANDLED • Correcting/Fixing customer accounts that were showing negative ROI at the beginning, thus saving the agencies reputation and customer positive results on many occasions. • Developing strategies for improving account performance. • Increase ROAS/ROI by implementing the developed strategy. • Increase Quality Score, CTR, Conversions and Conversion Rate. • Decrease CPC (Cost per Click) & Cost/Conversion. Campaign Setup: • Website Analysis and Research • Competition Research • Landing Page Analysis • Keyword Research • Negative Keyword Research • Setting up the Campaigns/Ad groups/Keywords/Ads. Maintenance: • Account Optimization. • Additional Positive/Negative Keyword Research. • Research based on Analytics data. • Creating Geo-Targeted campaigns based on the data from analytics. • Landing Page testing. • Split Testing. • Report Generation. ACHIEVEMNTS • Passed Google Advertising Professionals Exam with 87.5%. • Passed Yahoo Ambassador Professionals Exam with 90%. DECLARATION: I E.VASANTH, hereby confirm that the above mentioned details are true to the best of my knowledge. ## Area of Expertise Search Engine Marketing(SEM), Search Engine Optimization(SEO), Pay Per Click(PPC) Marketing, Google Adwords, Yahoo Overture, MSN Adcenter, Enhance, MIVA.