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$55 USD / hour
Flag of GRENADA
st. george, grenada
$55 USD / hour
It's currently 10:38 AM here
Joined May 16, 2013
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Anika D.

@anikacdavis

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$55 USD / hour
Flag of GRENADA
st. george, grenada
$55 USD / hour
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Business Strategist

I am a certified Project Manager with a certification in PMP from the Project Management Institute. I have a Bachelor's degree in International Business along with certifications in negotiation and customer service. Adept at Strategic Development, Project Management and Product Development. Love solving problems creatively - love creative writing. Very good at writing, proof-reading and interpreting data.Versed in Microsoft office suite. Notable strategy formulation for creating awareness, shaping attitudes and influencing behavior. Capable of using communications technologies coupled with key messaging that resonate with target audiences to drive desired results. Proficient in creating Business Intelligence reports and analysis to determine trends, forecasts, performance, effectiveness of campaigns and aid with overall project management. Proven success with product launches for new and evolving products in local and international markets.

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Portfolio

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Experience

Product Manager

Liberty Global (Flow)
Jan 2017 - Aug 2020 (3 years, 7 months)
• Develop product strategies to drive penetration, adoption and usage for all products. • Develop tactical marketing strategies are in line with achieving business growth • Emphasis on digital strategy and targeted reach through Social Media Marketing. • Develop key messaging for campaigns • Spearhead market research, analyze customer insights, market conditions • Track revenue, usage and demand for each product

Marketing Manager

GCNA
Oct 2015 - Dec 2016 (1 year, 2 months)
• Developed tactical communications and marketing plans • Creation of an online presence for the GCNA through digital marketing strategies • Developed a wide range of communications for electronic and print publication • Lead the product development strategy and execution for the Nutmeg Industry • Reporting and analysis of the impact of initiatives

Brands Manager

Bryden and Minors
Nov 2013 - Mar 2015 (1 year, 4 months)
Responsible for managing all aspects of distribution and sales for specified brands: - Coordinates activities in Sales, Advertising & Market Research - Plans, develops and directs marketing efforts - Creates Intelligence Reports - Interfacing with multiple vendors - Field Work

Education

BSc International Business

Grenada 2007 - 2011
(4 years)

Associates of Business Management

Grenada 2005 - 2007
(2 years)

Qualifications

Digital Marketing Professional

Digital Marketing Institute & American Marketing Association
2023
Digital Marketing Professional

Project Management Professional

Project Management Institute
2019
Managing projects from start to finish, keeping within scope, budget and schedule

Negotiation and Selling

Butler Learning Systems
2011

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