Alexandra G. Profile

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$15 USD / hour

bucharest,

romania

$15 USD / hour

It's currently 8:02 AM here

Joined August 20, 2013

1 Recommendation

Alexandra G.

@agogalniceanu

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(0 reviews)

0.0

100%

$15 USD / hour

bucharest,

romania

$15 USD / hour

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Marketing Enthusiast

Hi! Welcome to my profile! I have a Bachelor Degree in Marketing and 2 Master Degrees, one in Strategic Marketing and the other one in Political Communication. My main expertise is in digital marketing, especially mobile. I've been working in mobile marketing for about 3 years now (for a mobile app, and then in customer acquisition - CPI, CPA, CPM, CPL, dCPC) and campaign management and optimization. I am good with big data, analyzing and interpreting numbers and seeing the story behind it, getting insights and optimizing campaigns accordingly. I`ve worked with Google and Facebook and I`ve been doing media buying as an account manager for more than 2 years (RTBs, DSPs, programmatic media). A few platforms I`m familiar with - Appreciate, Ajillion, Gadmobe, StartApp, Inmobi, Millenial Media, Exoclick, Zeropark, Popads, Mobusi etc. I am familiar with the worldwide mobile market, especially the one for mobile offers (VAS).

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Portfolio

Landing page design & copy for an online contest.
I created the contest`s mechanism.
We lauched a new module in a mobile app for drivers, where they could ask for quotes from services. In order to promote in online, I created this contest where the visitors had to download the app, introduce they car data in the app and afterwards leave their personal data in the form on the webpage.
I created the copy and the concept for the landing page. The design belongs to the graphic designer at my company.

Landing page - contest

Pop-up banner

Mobile landing page

Flyer

Landing page - contest

Pop-up banner

Mobile landing page

Flyer

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Experience

Netbridge Development

Apr 2013 - Present

- promoting a mobile app & a website; - creating the concept for promotional materials such as landing pages, banners, rollup banners, flyers, billboards etc. - copywriting; - purchasing advertising (online&offline); - basic SEO; - creating the concept for TV & radio spots; - writing press releases; - SEM (Facebook Ads, Google Adwords etc.); - managing the social media channels (Facebook, Twitter, Pinterest); - analyzing data regarding the app; - writing descriptions for new builds of the app; - testing the app; - copywriting for the mobile app (in app texts); - writing articles regarding the automotive industry etc.

Self Employed

Sep 2012 - Present

- branding related activities (naming, creating logo concepts); - creating product, price and promotional strategies; - Social Media Manager for various accounts (Facebook, Pinterest, Google Plus, Twitter); - Mobile Marketing (SMS, QR Codes campaigns); - organizing events.

STIHL Romania

Sep 2013 - Apr 2014 (7 months, 1 day)

- offering support to both the Marketing and the PR Departments with various tasks; - travel arrangements and RSVP for events; - creating concepts for various promotional materials; - offering support with the product catalog; - creating content for the social media channels and for the website; - acquisitions of corporate presents (for dealers and partners); - CRM related activities; - competition research.