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$95 USD / hour
Flag of UNITED ARAB EMIRATES
$95 USD / hour
It's currently 3:49 AM here
Joined January 9, 2024
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Ahmed A.

@abayazeedahmed

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$95 USD / hour
Flag of UNITED ARAB EMIRATES
$95 USD / hour
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Growth Strategist

A MarTech-powered growth strategist with 12+ years of experience driving results through integrated media campaigns. My expertise lies in maximizing ROAS through data-driven tactics like SEO, PPC, SMM, and CRO. I leverage cutting-edge MarTech solutions to orchestrate seamless multi-channel campaigns, optimize performance, and fuel brand growth. As a proven leader, I excel in building and motivating high-performing teams that consistently exceed targets.

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Experience

Growth Consultant

Oliver Wyman
Aug 2021 - Present
Spearheading oodi's digital growth as Brand Guardian & Strategy Lead. I orchestrate brand-centric campaigns, maximizing CLTV through seamless cross-team collaborations (MarCom, Commercial, and Development). I own the MarTech stack (CRM, MMP, TMS) and foster strategic partnerships (Google, TikTok, Meta) to execute cutting-edge social strategies and integrated media plans, ensuring brand consistency and optimized ROAS.

Senior Manager

Merkle ME
Sep 2019 - Jul 2021 (1 year, 10 months)
Cultivating performance media excellence at Merkle MENA. I nurtured a high-performing team of managers and associates, fostering their growth through coaching and a comprehensive department-wide upskilling program built through partnerships with major publishers. My leadership helped elevate the department's reputation and secured major client wins.

Manager - Performance Marketing

Omnicom Media Group MENA
Nov 2014 - Aug 2019 (4 years, 9 months)
At Omnicom, I built bridges between clients' goals and digital realities. I crafted data-driven strategies, set measurable KPIs, and carried out campaign optimization, ensuring brands like KFC, McDonald's, Mercedes Benz, and LVMH thrived in the digital landscape. Simultaneously, I led a team of executives, empowering their growth through training and mentorship, propelling both individual and agency success.

Education

Diploma in Marketing and Sales

The American University in Cairo, Egypt 2012 - 2014
(2 years)

B.Sc. Business Administration

Helwan University Cairo, Egypt 2004 - 2008
(4 years)

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