Aarti P.

Monitor, measure and manage brand equity/strength Increase brand awareness, relevant differentiation, value, accessibility and emotional connection Develop brand plan Lead based Campaign PPC Google Adwords Google analytics Programmatic Buying Social Media Marketing Search Engine Marketing Monitor progress against brand plan Be responsible for results against brand plan Drive brand understanding and support throughout the organization Champion/drive initiatives that support delivery of the brand promise Brand messaging – elevator speech, tagline, campaign themes, proof points, etc. Manage the brand architecture Maintain brand identity consistency Chair the brand identity Help determine identities for new brands/sub-brands