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$110 USD / hour
Flag of SOUTH AFRICA
cape town, south africa
$110 USD / hour
It's currently 9:29 PM here
Joined March 17, 2016
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Mark V.

@MarkvonB

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$110 USD / hour
Flag of SOUTH AFRICA
cape town, south africa
$110 USD / hour
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Marketing and Communication Strategist

I am a senior marketing and communications specialist with over 20 years experience within the Strategic Marketing, Strategic Planning, Brand and Marketing Management, and Market Research . I have worked with and on blue chip company brands in the Automotive, Healthcare, Leisure, Luxury Financial, Liquor, Hospitality, Tourism, FMCG, and Retail fields. I've been described as a unicorn, as my experience has enabled me to appreciate the complexities of the entire marketing process, from ideation through to communication and engagements. My specialties are brand positioning, brand purpose, brand architecture, communication strategies, marketing and brand strategies, PowerPoint presentations, etc. A highly experienced resource for all your strategic marketing and communication needs. I build brands through knowledge.

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Experience

Owner

Rare Earth Trading (incorporating Rare Earth Wines)
Jun 2010 - Present
Have launced a range of wines under the Rare Earth Wines label, whereby I source quality everyday drinking wine for bottling. I als represent select wineries within the Chinese market. Freelance Strategic Marketing Consultant offering end-to-end outsourced marketing and strategic planning capabilities, brand architecture, brand positioning, consumer engagement experiences, shopper marketing, etc .

Head of Propositions and Insights

Virgin Active South Africa
Aug 2015 - Mar 2016 (7 months, 1 day)
Accountable for driving all aspects of Virgin Active South Africa's Proposition (strategic planning) and Customer Insights function, and driving commercial value through insight-led brand and product proposition strategies, the development of Value Propositions, brand values, Sales Proposition, and marketing communication strategies.

Head of Strategy

Ogilvy & Mather / Geometry Global (WPP)
May 2012 - Aug 2015 (3 years, 3 months)
Developed strategic and marketing communication plans, developed brand architecture, design principles, etc. for a number of clients in various industries from financial services, FMCG, automotive, entertainment, and international tourism. Clients included: British American Tobacco, KGA, SAB Miller, Metropolitan Financial Services (including Metropolitan Health), SC Johnson, Abu Dhabi Tourism, Audi, Castrol South Africa and Turkey, and Sun International.

Education

Bachelor of Business Science Marketing (Honours)

University of Cape Town, South Africa 1989 - 1993
(4 years)

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