My Buyer position have taught me the importance of developing and maintaining professional relationships and record keeping. Throughout any market research study, it is vital proper documentation takes place. Many parties are interested in accurate results that will ultimately help drive business objectives and focus.
It is my priority during each study that protocols are followed to ensure a company’s outcome is one that will help increase profits, visibility, or whatever the final objective may be.
Analyze, interpret, and synthesize learnings from research sources, and draw actionable and executable conclusions for stakeholders.
Provide recommendations on how to maximize opportunities and investments based on research findings.
Clearly express ideas, results and recommendations, both orally and in writing, to peers and management.
Conduct focus groups and provide day-to-day support of on-going consumer satisfaction studies.
Best regards, Andre.