Photography, Videography, Social Media Website Digital Marketing Team

Creative Content Development: Turn Key Solution on a monthly basis

•Outdoor Fashion Photography & Videography: For Campaign/Lifestyle/Editorial Shoots

Monthly one shoot with cast, models, in outdoor locations, with retouching, minimum of 24 garment styles categorized into genres of trending styles.

This basic business intelligence from stylists to cover trending genres, help categorize our collection for photoshoot and plan a creative strategy with conceptualization and visual styling for shoots/campaigns.

Basic keyword, hashtags with trends to highlight in campaigns to optimize visibility and reach.

Need illustrations, creation of moodboards, lookbooks, e-catelogues and press kits for PR and other marketing initiatives.

All the above can help in better-suited storytelling for inspiration/garment/genre/trend highlights.

Media/content created will be used for monthly marketing across social media, website, digital marketing.

Each garment will have its own small 10 second video which could be used in social media posting. Other new engaging styles like boomerangs etc also can be captured for social media content publishing.

•In-Studio Fashion Photography & Videography: For Editorial and E-commerce shoots

Monthly one shoot with models for ecommerce for about 50 garments with 3 styles for each garment and a small 10 second video of catwalk for each garment made along with this for interactive website gallery.

Monthly one shoot without models with Affiliated product marketing for product placements with bags, shoes and accessories, for PR kits and editorials.

•Videography and Production: Monthly will need to so one video for Branding (big video) and can have many smaller videos in post production to highlight campaigns, Genres, Collection, etc. These videos in HD and in smaller sizes, edited professionally for social media publishing and website and marketing initiatives.

Ad/campaign video – the post production of creating 1 branding video for each monthly campaign

Lifestyle Videos – Fashionable videos of each garment and one behind the scene video of the shoot

Ecommerce Videos – catwalk of each garment and one behind the scene video of the shoot

Photos required (versatility for being able to use these creative for month on month marketing)

•Images using props - Purses, holding coffee/tea - with high fashion brand’s accessories bags which are trending to emphasize the positioning of our brand and the “fit”

Flat Lay images

Product placements – in color but also in white background for PR related press kits

•Zoomed in/Up Close images of detailing of work adding more content to story of each garment and for online usage

•Cut out images (Product only, no model – see this moving along now brings more authenticity

•GIFs and Boomerangs, Stickers, other trending modes for social media integrations

•Group photos (more than one model posing together) – gives the lifestyle images for each genre being highlighted.

•Fast Shutter Shots

Video Creation

•BTS (behind the scene videos, for each campaign)

•Genre/Categorization of New Arrivals (Product synergy with Trending Topics)

•Branding Video – for each campaign

•EId/Ramadan/Public Holidays Engagement Videos

Strategy, Conceptualization and Benchmarking

• Business Intelligence

• Branding and Digital Campaign Strategy

• Fashion Trends, Competitive Benchmarking Analysis

Digital Services

• Design: Corporate/Website/Graphic/Motion

• Digital Marketing / IMS (Integrated Marketing Solutions)

• Digital Services: SEO, SERPs, and KPI Analytics

• Social Media Management and Ad designing/campaigns & Publishing & Scheduling

• Social Listening, CSR and ORM

• Media Creation: Video Production and Photography

• Website re-development and Ecommerce platform to be in sync with new branding/image

• Web/Mobile App Development – this can be talked about separately

• Digital PR & Advertising, Blogging and Reviews

• Affiliate (models,makeup,props,accessories) and Influencer Marketing

Skills: Website Design, Graphic Design, Photography, Videography, Social Media Marketing

Location: Dubai, United Arab Emirates

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About the Employer:
( 0 reviews ) Dubai, United Arab Emirates

Project ID: #24487648

20 freelancers are bidding on average $1456 for this job


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