B2C - Designer Marketplace
Freelancers can design their own products in the backend and show it on the Frontend to the customer. The marketplace is on a commission base.
Automated commission payment
dynamic commission model, according to overall sales and products
Backend “decentralized” designer tool (designers can create their designs)
examples: inkze, Zakeke
Dashboard with product overview and sales
Upload of their own editable design files (files from Photoshop etc should be importable)
Designer related landing pages → each designer has also his own landing page to share on Social Media & co.
Marketing elements that they are forced to share
B2C - Own Marketplace/Shop
Our own products to sell to b2c end customers
Frontend designer tool for b2c customer
Pre-defined designs with specific customizable fields (business cards etc.)
B2B - Marketplace (other printers)
Marketplace to onboard other vendors/printers that have additional materials/products to offer.
Same functionalities as b2c marketplace, incl. bulk discounts
offered products should be controlled by us first
Individual company Landingpage / URL
Specific company pages where they can find only their company-related stationery and other products
A decentralized user-management → company can create their own page and products
Creation of all designs on these pages can be offered as an additional service
Product packs/General features
Specific starter design packs for companies
e.g, Startup pack with an individualized design for all media (offline business card, letterhead/Social Media banners etc.)
Omni-Channel → Offline/Online Synchronisation
Synchronization with the offline stores.
Decentralized Department management (different offline branches)
Online-order → Offline pickup. Offline return → online return etc.
FOR 1), 4): blank templates should be available that can be selected and designed in the backend and offer in the frontend to the customers/employees
bidding system for b2c marketplace (similar Amazon “Sponsored”)
Offline order screens in stores (connected to the marketplace)
What are other technological opportunities?
Dynamic personalization on category level
EXAMPLE: [login to view URL] (Change of name/title on category level)
General look & Feel:
[login to view URL] / [login to view URL] (less text)
Designer/3rd party printer Login & Customisation (Designer backend):
[login to view URL] / [login to view URL] / [login to view URL]
Product customisation flow - end customer (stationary):
[login to view URL] / [login to view URL]
Product customisation category overview (automated change of edited text for all business cards):
[login to view URL]