In Tunisia, electronic commerce is booming and is considered a key sector. The evolution of e-commerce is correlated with the evolution of the internet, especially broadband. Indeed, it influences several sectors, including the tourism sector which is developing in E-tourism.
E-Tourism or online tourism can be defined as the use of the Internet and Online Commerce to sell tourism products or services.
The 2000s saw a major reorganisation of the landscape of tourism businesses around the world, manifested primarily in the creation of a large number of online sales agencies.
Businesses in the tourism sector are already accustomed to evolving rapidly to meet consumer demand. Indeed, depending on the modes and trends, tour operators or hoteliers must innovate, create new services and especially interact with each other.
If tourism is the leader of e-commerce, it is partly thanks to its dematerialisation. Internet users quickly learned to replace travel agencies and today e-tourists are real specialists in the Internet tool.
Although e-tourism tends to become a habit of consumption for many Internet users, e-tourists are still people apart. Their features make them moose compared to other web users, yet they become more and more addicted to the Internet tool and convert the rest of society.