seo/sem expert required for digital marketing agency

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

Key Roles

*Optimizing copy and landing pages for search engine optimization.

*Performing ongoing keyword research including discovery and expansion of keyword opportunities.

*Researching and implementing content recommendations for organic SEO success.

*Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

*Track, report, and analyze website analytics and PPC initiatives and campaigns

*Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

*Optimize copy and landing pages for search engine marketing

*Perform ongoing keyword discovery, expansion and optimization

*Research and implement search engine optimization recommendations

*Research and analyze competitor advertising links

*Develop and implement link building strategy

*Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

*Work with editorial and marketing teams to drive SEO in content creation and content programming

*Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.


*Proven SEO experience

*Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

*Solid understanding of performance marketing, conversion, and online customer acquisition

*In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

*Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

*Experience with A/B and multivariate experiments

*Working knowledge of HTML, CSS, and JavaScript development and constraints

*Knowledge of ranking factors and search engine algorithms

*Up-to-date with the latest trends and best practices in SEO and SEM

*BS/MS degree in a quantitative, test-driven field

Skills: SEO, Internet Marketing, Link Building, Search Engine Marketing, Google Adwords

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About the Employer:
( 1 review ) faridkot, India

Project ID: #20318720

27 freelancers are bidding on average ₹21955 for this job


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