Professional development for career success

1000 words on a word document. The whole thing doesn’t need to be in a report format. Only for some questions. Just dot points with explanations are necessary for some questions.

Due Thursday 5pm Melbourne Australia time.

Digital Marketing Assistant – Funky digital agency

The Company

Leading cutting edge digital marketing agency! With incredible success over the past 2 years, they are in a phase of rapid growth expanding in the Asia Pacific region with more investment in research, innovation and new product development than any competitor in their category.

With a fun and dynamic work culture focused on employee development and accelerated career progression, it’s no surprise that they have exceptional retention rates. Forget the typical cutthroat agency, this business is committed to an empathetic and creative approach towards work – The perfect place to start a very successful marketing career!


• Predominantly responsible for producing copy across, all marketing collateral i.e. blog posts, press releases, rebuttal articles

• Commercially focused – come up with marketing strategies and selling points for cutting edge digital marketing products produced in house

• Forge strong connections with journalists and influencers in media channel


• 2+ years experience creating/publishing articles in similar industry (and able to provide portfolio of written work)

• Highly regarded – Bachelor’s degree or diploma (preferably in Journalism, Communications or Media)

• Outgoing, sociable and personable temperament

If you feel you are the right person for the job, we’d love to hear from you!

You are required to look at the above role and:

1. Identify five (5) personal qualities that you possess that would make you an excellent candidate for this or a similar job. (hypothetical)






2. You are required to identify at least two (2) areas of weaknesses that may act as a potential constrain for you achieving future employment in a similar job. (hypothetical)



3. Establish five (5) SMART goals that you will need to set for yourself in-order to be able to gain the qualifications and experience required to obtain employment in a similar role. (hypothetical)






[login to view URL] your development needs, priorities and timing associated with this role. What are these? (hypothetical) They may include:

> Short-term training and development

> Formal study

> Opportunities for undertaking internships

>Networking opportunities. This includes marketing associations that you would like to join.

5. LinkedIn - Research and discuss 3 groups or associations associated with digital marketing on Linkedin you would join – discuss why you would join.

6. A) Research and identify information on legislations and regulations in the marketing industry.


Bait advertising: (explain what bait advertising is)

Misleading and deceptive conduct: (explain what this is)

Signage: (explain what this is)



[login to view URL]

B) Explain or draw the structure of legislations and regulations in the marketing industry.

7. Identify five key stakeholders involved in the marketing and communications


1. Suppliers

2. Customers

3. Staff

4. Society

5. Media

8. Discuss employability obligations and opportunities and opportunities relevant to the marketing and communications (PD, upskilling), and networking in a typical working day.

This will all be put on an A3 poster by me, keep in mind.

Skills: Research Writing, Business Analysis, Research, Market Research

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About the Employer:
( 3 reviews ) Melbourne, Australia

Project ID: #21203965

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