Strategic Marketing Mix
Among the 4 P(s), only need to fill in Product & Price.
Report based on a local (Singapore) restaurant: "Eighteen Chefs"
(Research and information search need to be done to understand what to type.)
1) PRODUCT OR SERVICE ANALYSIS.
To be able to describe Core, Actual and Augmented components of the product.
i) . Description
This what your product/service is and what it does:
1. The advantages our product/service has over those of the competition are (consider such things as unique features, patents, expertise, special training):
2. Its disadvantages are:
iii) Product Features
1. Core :
iv) Market Positioning
What kind of image do we want to have (such as cheap but good, exclusive, customer-oriented, highest-quality, convenient, speedy)?:
2) . PRICING
i) We will be using the following pricing strategy: Explain the reasons why you pick any of the following.
a. Markup on cost
b. Value based pricing
d. Below competition
e. Premium price
iii) Value proposition?
*Will upload the food menu example past-year report if referencing is needed.
** Be creative and realistic
*** Do enquire if there are any doubts or unclear explanation
Additional Part: Marketing Implementation
B. Tactical Marketing Activities (Action Plan)
Plot a 3 month plan (from 1st April to 30 June)
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