We are looking to create paragraphs of content that will appear on Dynamic Search Pages on our client's webpages. For example, if a customer searches for "alternators" - a list of alternators for purchase will appear. The text that you are creating is what will appear at the top of the list. This helps the website rank better in Google's eyes.
Your goal is to create at least 75-100 words of content that explain the car part, why they need to replace the part, the value of OEM (original equipment manufactured parts - aka, not aftermarket parts), and give them a call to action. It can be relatively casual in tone but including SEO keywords and calls to action is crucial. Also, use the brand name provided here and there.
When it comes to describing the car part, you can talk about what a certain car part does, why it is important, signs you need to replace a part, etc. Anything to that affect to describe the part. It doesn't have to be a detailed, in-depth description. A basic overview is fine.
Follow your description of the part by keeping these things in mind:
- Why the buyer will need or want to replace a part
- Why purchasing an OEM part is important. You can use terms like OEM, Genuine, Factory Parts, "Straight from the manufacturer," - etc.
- A call to action at the end. The whole purpose of this content is so someone buys a product. You can say anything like "Buy xx part on our site," "Shop OEM parts below," "Buy xx part today and have it shipped straight to you," - etc.
We do not want duplicative content that you have seen on every other car part site. We are looking for you to write these creatively so there is no chance of a penalty from Google. We will check to make sure these are not "copied and pasted" descriptions, so please ensure you are coming up with unique content.
IMPORTANT: While including keywords and the brand name is important, please use them within context and avoid "keyword stuffing" just to include them. Less is more - so use these tastefully.
You can see an example of what we are looking for by viewing the screenshot.
We will provide a word document with the auto parts we need descriptions for once the job is accepted.