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Research and develop a business plan for cafe selling bread or pastry (Singapore context)*

1) Executive summary (half a page will do)

2) Product/Service benefit statement

3) Market environment

- PESTEL

Political: Taxation (corporate tax or Gst 7%-9%), Foreign Labour regulations, Government policies

Economic: Exchange Rate risk since ingredients might be purchased from neighbouring countries, Unemployment rate as this reduces spending power of consumer, Inflation rate

Social: Beliefs (Halal), Demographic, Lifestyle

Technology: lowering advert cost (e-commerce, internet, surveys), POS System (to analyse situation of bakery) - SPRING Singapore sponsorship

Environment: Green energy or using biodegradable plastic bags or paper bag), CSR (Discount for Elderly) or left over breads to be sent to social services homes for their breakfast.

Legal: Safety (setup and training) with Govt agency such as National Environment Agency in Singapore, Regulations (CPF, Welfare such as bonuses or incentives or )

- SWOT

- Michael Porter 5 Forces

- Price Positioning (Justify customer’s perspective)

4) Marketing Plan

-Segmentation (Demographic, Psychographic, Behavioural)

-Strategies on creating awareness and sales.

5) Operations Plan

Layout

Human Resource

6) Financial Plan (costing, predicted sales and break even)

(Inputs of diagram and graphs. Good to have simple layout of shop too)

Total word count : 4000

Skills: Business Analysis, Business Plans, Legal Research, Market Research, Marketing

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About the Employer:
( 5 reviews ) Singapore, Singapore

Project ID: #17539959

34 freelancers are bidding on average $391 for this job

topacademics

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7.4
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dishafreelancer1

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April2

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LOSPOS77

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