GTM strategy for a business(Kitchen tools) to enter the International Market”
1. The GTM should be only for projects not existing products, so the TG is only CXO/Founder/Management of large brands (QSR with 100 plus outlets and/or well funded Cloud Kitchens)
2. You can choose any one country or region for e.g Singapore/South East Asia. Timeline you should plan for the quarter and for the year.
3. Budget is not a constraint but only for ROI based campaigns and not for promotion of the brand.
4. Major focus should be on the size of the market and the various engagement points. (For example: In India there are only 36 such TG brands and in terms of marketing, apart from Linkedin personalised messaging,blogs, participating in Aahaar, Dark Kitchen exhibitions has helped.)
I will provide support documents post selection
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